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Link Building vs. Content Marketing: Which is Better for E-commerce?

Posted on by Vishal ambani

1. Introduction to Link Building and Content Marketing in E-commerce

Link building and content marketing are two essential strategies used by e-commerce websites to increase their online presence and drive traffic to their website.

Link building involves acquiring backlinks to a website from other high-quality websites, whereas content marketing focuses on creating and distributing valuable content to attract and engage an audience.

In e-commerce, link building, and content marketing serve different purposes but are both vital for success.

Link building helps e-commerce websites improve their search engine rankings, as search engines view backlinks as a sign of credibility and relevance.

On the other hand, content marketing helps e-commerce websites build brand awareness and establish themselves as thought leaders in their industry.

While both strategies are effective, there are differences in their approach and effectiveness.

In this article, we will compare and contrast the effectiveness of link building and content marketing in e-commerce, analyze their impact on SEO, traffic, and conversion rates, and provide recommendations for e-commerce websites on which strategy to prioritize based on their goals and budget.

2. Link Building in E-commerce

Link building is an essential aspect of e-commerce that involves acquiring high-quality backlinks to a website. 

Backlinks are links from other websites to a website; search engines view them as an endorsement of the website’s credibility and relevance.

In ecommerce link building helps websites improve their search engine rankings, drive traffic to their website, and increase their visibility in their industry.

There are various effective link-building strategies for e-commerce websites. One strategy is to create high-quality content that is shareable and relevant to the audience.

This can include blog posts, infographics, and videos that provide value to the audience and encourage them to share the content on their website or social media platforms.

Another strategy is to build relationships with other websites and offer guest posting opportunities.

This involves reaching out to other websites in the industry and offering to write a guest post in exchange for a backlink to the e-commerce website.

Overall, link building is an important aspect of e-commerce that can help websites improve their search engine rankings, drive traffic, and increase their credibility and visibility in their industry.

3. Content Marketing in E-commerce

Content marketing is a crucial strategy for e-commerce websites that involves creating and distributing valuable content to attract and engage an audience.

In e-commerce, content marketing helps websites build brand awareness, establish themselves as thought leaders in their industry, and increase customer loyalty.

Effective content marketing for e-commerce involves creating content that is relevant, valuable, and engaging for the audience.

This can include blog posts, product reviews, videos, and social media posts that provide value to the audience and encourage them to engage with the e-commerce website.

One effective content marketing strategy for e-commerce is to create buyer personas and tailor content to their specific needs and interests.

This involves identifying the target audience and creating content that resonates with them and addresses their pain points and interests.

Another strategy is to leverage user-generated content, such as customer reviews and social media posts, to showcase the e-commerce website’s products and services and encourage customer engagement.

Overall, content marketing is an essential aspect of e-commerce that can help websites build brand awareness, engage their audience, and increase customer loyalty.Bonus Read : What Does NFS Mean On Instagram?

4. Link Building vs. Content Marketing: Which is Better for SEO?

When it comes to SEO, both link-building and content marketing are effective strategies for improving website visibility and search engine rankings. However, each strategy has its advantages and limitations.

Link building can be a powerful tool for improving website authority and domain strength, which can positively impact SEO.

By acquiring high-quality backlinks from reputable websites, e-commerce websites can demonstrate their credibility and relevance to search engines.

Content marketing, on the other hand, can help websites improve their rankings by creating valuable, shareable content that attracts links naturally.

When other websites link to a website’s content, it signals to search engines that the content is valuable and relevant, which can improve search engine rankings.

Ultimately, link-building and content marketing should be used together to achieve the best SEO results.

While link building can improve website authority, it requires valuable content to attract and maintain backlinks. Similarly, content marketing needs links to increase its reach and visibility.

In conclusion, the best SEO strategy for e-commerce websites is a combination of effective link-building and content-marketing techniques.

5. Link Building vs. Content Marketing: Which is Better for Driving Traffic?

When it comes to driving traffic to an e-commerce website, both link-building and content marketing can be effective strategies. However, each strategy has its own advantages and limitations.

Outsource Link building can help drive traffic to an e-commerce website by increasing its visibility in search engine results pages (SERPs).

When a website has high-quality backlinks from reputable sources, search engines recognize it as a credible and trustworthy source of information, and this can lead to improved search engine rankings and increased traffic.

Content marketing, on the other hand, can drive traffic to an e-commerce website by providing valuable, engaging, and shareable content.

By creating content that resonates with the target audience and promoting it through social media and other channels, e-commerce websites can attract visitors to their website and encourage them to stay and explore the site.

Ultimately, link-building and content marketing can effectively drive traffic to an e-commerce website.

However, it’s important to understand the target audience and select the strategy that will resonate with them the most. In many cases, a combination of both strategies can yield the best results for driving traffic to an e-commerce website.

6. Link Building vs. Content Marketing: Which is Better for Conversion?

When it comes to conversion, both link building and content marketing can play a role in driving sales and revenue for an e-commerce website. However, each strategy has its advantages and limitations.

Link building can indirectly contribute to conversion by improving search engine rankings and driving traffic to the e-commerce website.

When a website has high-quality backlinks from authoritative sources, it can signal to search engines that the website is a credible and trustworthy source of information, which can lead to higher search engine rankings and more traffic.

This increased traffic can lead to more potential customers and, ultimately, more conversions.

Content marketing, on the other hand, can directly contribute to conversion by creating content that is informative and persuasive.

By creating content that resonates with the target audience and addresses their pain points, e-commerce websites can build trust and credibility with their audience, which can lead to more conversions.

Ultimately, link-building and content marketing can effectively drive conversions for an e-commerce website.

However, it’s important to understand the target audience and select the strategy that will resonate with them the most.

In many cases, a combination of both strategies can yield the best results for driving conversions for an e-commerce website. Bonus Read : What are PBN Backlinks ? 

7. Link Building vs. Content Marketing: Which is More Cost-Effective?

When it comes to cost-effectiveness, content marketing is generally considered to be more cost-effective than link building.

Content marketing relies on creating valuable and engaging content, which can be done with a lower budget compared to link building, which often involves outreach and acquiring backlinks from other websites.

Additionally, content marketing has the potential to attract organic links and social media shares, which can help improve search engine rankings and drive traffic without additional costs.

Link building can be a costly strategy comparing to content marketing services, especially when it involves paying for sponsored content or link placements on other websites. 

It can also require a lot of time and effort to identify and reach out to potential websites for backlinks.

On the other hand, content marketing can be more cost-effective and sustainable in the long run.

By investing in creating high-quality content that resonates with the target audience, e-commerce websites can attract organic traffic and build a loyal following over time.

Additionally, content marketing can be repurposed and reused in different formats, which can maximize its impact and value.

Overall, while HARO link building can be effective for improving website authority, it can be more expensive and time-consuming compared to content marketing, which can be a more cost-effective and sustainable strategy for many e-commerce websites.

8. Link Building vs. Content Marketing: Which is More Sustainable?

When it comes to sustainability, content marketing is generally considered to be more sustainable than link building.

Content marketing relies on creating valuable and engaging content, which can be repurposed and reused in different formats, allowing e-commerce websites to maximize their impact and value.

Additionally, content marketing has the potential to attract organic links and social media shares, which can help improve search engine rankings and drive traffic without additional costs.

Link building, on the other hand, can be a less sustainable strategy. While acquiring high-quality backlinks is important for improving website authority and search engine rankings, link building can be a continuous process that requires ongoing outreach and investment.

Furthermore, relying too heavily on link building can result in a lower quality of backlinks, which can negatively impact search engine rankings.

Overall, content marketing can be a more sustainable and long-term strategy for e-commerce websites.

By investing in creating high-quality and engaging content that resonates with the target audience, e-commerce websites can build a loyal following over time and attract organic traffic.

While link building can be a useful strategy in improving website authority, it should be complemented with a sustainable content marketing strategy for the best results.

9. Link Building and Content Marketing: Complementary Strategies for E-commerce

Link building and content marketing are both important strategies for e-commerce websites, but they can also be complementary to each other.

While link building can improve website authority and search engine rankings, content marketing can provide valuable and engaging content that attracts traffic and engages visitors.

For example, link building can help e-commerce websites acquire high-quality backlinks from authoritative sources, which can signal to search engines that the website is credible and trustworthy.

This can lead to improved search engine rankings, more traffic, and higher conversion rates. However, to maximize the value of these backlinks, e-commerce websites must also provide valuable content that engages visitors and keeps them on the site.

Content marketing can provide this valuable content, whether through blog posts, videos, infographics, or other formats. By creating content that resonates with the target audience and addresses their pain points, ecommerce websites can build trust and credibility with their audience, which can lead to more conversions and repeat business.

Ultimately, link building and content marketing can be complementary strategies for ecommerce websites, providing a well-rounded approach to improving website authority, driving traffic, and increasing conversions.Bonus Read : What is the da and dr metrics ?

10. Conclusion: Link Building vs. Content Marketing in Ecommerce

In conclusion, both link-building and content marketing are important strategies for ecommerce websites, and each has its benefits and drawbacks.

Link building can effectively improve website authority and search engine rankings, while content marketing can provide valuable and engaging content that attracts traffic and engages visitors.

However, the best approach for ecommerce websites is to use a combination of both strategies in a way that is tailored to their specific goals and target audience.

By combining link building and content marketing, ecommerce websites can improve their search engine rankings, attract traffic, engage visitors, and ultimately increase conversions.

It’s important to note that while link building can be effective, it should not be relied on solely for improving website authority.

Content marketing provides a sustainable and long-term approach to attracting traffic and building a loyal following.

By creating high-quality and engaging content that resonates with their audience, ecommerce websites can build trust and credibility with their visitors, leading to more conversions and repeat business.

Overall, a combination of link building and content marketing can provide a well-rounded approach to ecommerce marketing that can help ecommerce websites achieve their goals and grow their business.

Vishal Ambani

Vishal is a Founder & CEO of vh-info . He loves to talk about SEO, Link building and Digital marketing tactics. In his free time, he likes to read and stay updated on Link building. You can always reach out to Vishal on linkedin.

6 Top Link Building Services for 2023

Posted on by Vishal ambani

Your business can’t thrive without a strong online presence in today’s digital age. And one of that presence’s key elements is a solid link-building strategy.

The problem:

Self-service platforms require a high learning curve. Conversely, picking a good full-package link-building service is tough because the market is flooded with them.

That’s where we come in. 

This guide brings you a list of the most reliable and effective link-building services. Our team of experts has handpicked these services based on their reputation, experience, and results. 

We dissect them all in terms of your needs and marketing goals, so keep reading below.

1. VH-INFO: Best for All-Around for SMBs

VH-INFO is the new kid on the block, but it’s rapidly gaining speed.

The agency came to life in 2022 but has quickly gained a reputation for delivering exceptional results. VHINFO has established partnerships with leading industry players such as HubSpot, Antavo, and Avada.

This showcases their expertise and commitment to providing the best possible service to their clients.

What does that mean for you?

This full-service link-building agency specializes in creating and executing customized link-building campaigns.

Their services include:

    • Effective link-building tactics: VH-INFO will accelerate your online visibility through white-hat link-building techniques, such as HARO, establishing long-term relationships, or broken link-building.
  • Digital PR: VH-INFO increases your organic traffic, expertise, and audience engagement through various digital PR tactics. This full-service agency will pick the right tactic for your marketing goals, such as expert guest posts, quotes, resource pages, and social media.
  • Fully-automated SEO campaigns: VH-INFO can handle your entire SEO campaign, from research to outreach, building backlinks, and monitoring your results. 

All these services come at a fraction of the cost compared to traditional SEO agencies, which makes VH-INFO an awesome choice for SMBs.

  • With a 4.3⭐️ Trustpilot rating, our clients appreciate the value and results of our link-building services

PROS:

  • Affordable
  • White-hat link building
  • Effective outreach
  • Digital PR services
  • Fully-automated SEO campaigns
  • Endorsed by major companies

CONS:

  • Best for SMBs (small to medium-sized businesses)

2. Breeeze.co: Best for B2B and SaaS

Breeeze prides itself on making SEO a breeze – hence the name.

This agency is second on our list because, while it does provide all-around SEO and link-building services, it’s slightly more expensive than VHINFO.

They’ve added $4,000,000+ in pipeline value through organic traffic for the influencer marketing platform inBeat.

Breeeze can help you achieve your best results, too, through:

  • Custom packages
  • Do-follow links in authoritative sources with DR60+
  • Pay-by-result system

Their link-building strategies include a mix of HARO, a productive keyword strategy, and building relationships with relevant link partners. Apart from link-building, their services include:

On the other hand, Breeeze advertises itself as a solution for B2B and SaaS companies, so it might not be best for the B2C niche.

PROS:

  • Transparent pricing on a result basis
  • Proven results
  • Customized plans
  • Build high-quality links in authoritative sources
  • Excellent customer support
  • White-hat SEO only

CONS:

  • Better for B2B and SaaS companies

3. Pitch Panda: Best for Versatility

Pitch Panda is a 2-in-1 link-building platform and service that streamlines your entire link-building process. And it’s the first collaborative link-building platform in the market, which helps you do outreach with other companies.

That’s why we voted it best for versatility.

Besides, their unique approach to link-swapping and cost-sharing solutions caters to businesses of all sizes.

And that makes effective SEO more accessible than ever. 

Here’s what Pitch Panda can help you with:

  • Link-building from new and existing partners
  • Customized blogger outreach campaigns
  • A-to-Z guest posts or guest post link-insertion
  • Link-building opportunities

However, what sets Pitch Panda apart is the exceptional support of their experienced account managers, as reported by their clients.

The downside? You have to enroll on a waiting list, which is currently at 48 hours.

PROS:

  • 2-in-1 link-building platform and service
  • Collaborative
  • Cost-sharing solutions
  • Link-swapping
  • Customized outreach
  • Guest articles
  • Complete link-building

CONS:

  • 48 hours current waiting list

4. Only Outreach: Best for Outreach

Only Outreach’s commitment to quality and genuine outreach is evident. Their customized blogger outreach and editorial integrity result in:

  • Guest posts and link insertions that are relevant and high-quality
  • Natural and impactful links

And both features are prerequisites for long-term success.

You’ll also have a team of experienced professionals to support you, including:

  • SEO strategists
  • Link prospectors
  • Negotiators
  • Content writers
  • Project managers

This ensures a smooth and efficient process, from planning to execution. Their transparent communication and willingness to share their strategies, keywords, links, and rankings each month set them apart from other link building services in the market.

PROS:

  • Transparent communication
  • Professional team
  • Results-driven link-building solution
  • Quality links
  • Long-term success

CONS:

  • Best for outreach, not for full SEO services

5. Saynine: Best for SaaS Backlinks

Saynine specializes in building high-quality SaaS backlinks from reputable sources.

Saynine’s team of professional link builders is experienced in the art of link building.

Here’s what that means for you:

  • Boosted search engine rankings and accelerated traffic: Saynine uses various proven techniques to build quality backlinks, customizing their approach to your marketing goals.
  • Long-term link-building partnerships: The Saynine team is great at networking. This has allowed the agency to collaborate with more than a thousand contacts and build strong relations with them. These are your potential future link-building partners.
  • Maximizing your link-building investment: Saynine has a personalized approach to link-building. They take the time to understand your company’s unique needs and goals and then develop a customized link-building strategy tailored to your specific requirements.
  • Regular growth: Saynine can ensure your website consistently gets quality backlinks, steadily increasing your website’s domain authority.
  • Result-based pricing: When collaborating with Saynine, the only thing you pay for is the live link. Everything else, including the necessary tools and teamwork, is on them! 

On the downside, Saynine specializes in building backlinks for SaaS companies. 

PROS:

  • Long-term partnerships with SaaS companies worldwide
  • Personalized link-building approach
  • Authentic backlinks from reputable sources
  • Regular backlink building
  • Results-based pricing

CONS:

  • Best for SaaS

6. GrowthMate: Best for Relationship-Based Link-Building

GrowthMate is a young and ambitious link-building agency that helps B2B SaaS companies outrank competitors in SERP & generate more revenue with powerful backlinks.

GrowthMate provides white-hat SEO services in the direction of relationship-based link-building. They do great at what they’re experts in: 

  • Cold email outreach
  • Guest posts on high-authority editorial websites 
  • Link insertions through valuable relationships

They delivered an extensive amount of juicy backlinks to clients like CloudTalk, Community Phone, AppSumo, SmallPDF, and Jasper, just to name a few.

However: 

  • All the companies above are B2B SaaS. 
  • We awarded GrowthMate the mention for relationship-based link-building. They don’t do HARO or full-SEO campaign management like VHINFO or Breeeze.

Let’s summarize:

PROS:

  • White-hat SEO
  • Builds long-time relationships
  • Customized link-building plans
  • Good social proof from their happy customers

CONS:

  • Best for B2B SaaS companies

Which Link-Building Service Should You Choose?

This article took you through some of the top link-building services on the market.

Even so, you can easily notice that each has a different approach to link-building. These agencies also cater to different niches.

So, pick the one that helps you reach your marketing goals faster.

  • If you need streamlined outreach and relationship-building, focus on Only Outreach and GrowthMate. 
  • Pitch Panda can help you with a 2-in-1 platform & agency, plus its collaborative solutions.
  • Saynine can give you access to a worldwide database of partners, but only in the SaaS niche.
  • Breeeze is excellent for high-quality links in authoritative websites and A-to-Z SEO campaigns, though it’s mostly for B2B SaaS companies.
  • And finally, VH-INFO is best for all-around link building and customized SEO management, especially for SMBs.

So which link-building service will you choose?

Let’s move this talk to the comments below.

Author bio

David Morneau is the co-founder and CEO of inBeat, a hybrid micro-influencer marketing SAAS/agency that helps brands scale their marketing efforts. He has helped over 200 DTC brands to date.

Why is link building important for every SaaS company?

Posted on by Vishal ambani

Link building is a crucial aspect of search engine optimization (SEO) for every SaaS company. It refers to the process of acquiring hyperlinks from other websites to your own website. Link building plays a critical role in increasing website traffic, improving search engine rankings, and building brand awareness.

For SaaS companies, link building is particularly important as it helps to establish credibility and authority in the industry. By acquiring links from reputable and relevant websites, SaaS companies can demonstrate to search engines that their website is trustworthy and relevant. This, in turn, can lead to higher search engine rankings, increased website traffic, and ultimately, more customers. Therefore, link building should be an integral part of every SaaS company’s marketing strategy.

What is link building?

Link building is the process of acquiring hyperlinks from other websites to your own website. It is a crucial aspect of search engine optimization (SEO) and plays a critical role in improving website traffic and search engine rankings.

Links are a signal to search engines that other websites consider your content to be valuable and relevant. Therefore, the more high-quality links you have pointing to your website, the more likely it is that search engines will view your website as authoritative and trustworthy.

Link building can be achieved through a variety of tactics, such as guest blogging, broken link building, and resource page link building. The goal is to acquire links from reputable and relevant websites that will enhance your website’s online visibility and reputation.

Benefits of link building for SaaS companies

Link building is a critical component of search engine optimization (SEO) and can bring numerous benefits to SaaS companies. Here are some of the key benefits of link building for SaaS companies:

  1. Improved search engine rankings: Acquiring high-quality links from reputable websites can help to boost your website’s search engine rankings, making it more visible to potential customers.
  2. Increased website traffic: By improving your search engine rankings, link building can also increase website traffic, as more people are likely to click on your website when it appears at the top of search engine results pages.
  3. Enhanced credibility and authority: Acquiring links from respected and relevant websites can help to establish your SaaS company’s credibility and authority in the industry, which can be particularly important for attracting new customers.
  4. Brand awareness: Link building can also help to build brand awareness by increasing the visibility of your SaaS company’s website across the internet.

Overall, link building is a powerful tool for SaaS companies to increase their online visibility, attract new customers, and establish themselves as credible and authoritative players in their industry.

Types of link building

There are several types of link building strategies that SaaS companies can use to acquire links from other websites. Here are some of the most common types of link building:

  1. Guest blogging: This involves writing articles or blog posts for other websites in exchange for a link back to your own website.
  2. Broken link building: This involves finding broken links on other websites and reaching out to the website owner to suggest a replacement link to your own website.
  3. Resource page link building: This involves finding resource pages on other websites that are relevant to your SaaS company’s industry and requesting that your website be added to the page.
  4. Skyscraper content: This involves creating high-quality content that is better than existing content on a particular topic and reaching out to other websites to request that they link to your content.
  5. Infographics: This involves creating visually appealing and informative infographics that other websites may be interested in sharing, thereby generating links back to your website.

These link building strategies can help to improve your website’s search engine rankings, increase website traffic, and establish your SaaS company as a credible and authoritative player in your industry.

How to build backlinks for your SaaS company

Building backlinks for your SaaS company can be a challenging task, but there are several effective strategies that can help you acquire high-quality links. Here are some tips for building backlinks for your SaaS company:

  1. Develop high-quality content: Creating high-quality, informative, and engaging content is the foundation of any successful link building campaign. By creating content that others find valuable, you increase the chances that they will link to it.
  2. 2. Outreach to relevant websites: Identify websites that are relevant to your SaaS company’s industry and reach out to the website owners or editors to request a link back to your website.
  3. Use social media: Share your content on social media platforms and engage with others in your industry. This can help to increase the visibility of your content and encourage others to link to it.
  4. Guest blogging: Write articles or blog posts for other websites in your industry and include a link back to your website in your author bio.
  5. Participate in online communities: Participate in online communities related to your industry, such as forums, groups, or online communities. This can help to build relationships with others in your industry, and potentially lead to link building opportunities.

By implementing these strategies, your SaaS company can build high-quality backlinks that can help to improve your search engine rankings, increase website traffic, and establish your company as a credible and authoritative player in your industry.

Best practices for link building

Link building can be a powerful strategy for improving your SaaS company’s search engine rankings, increasing website traffic, and establishing credibility and authority in your industry. However, it’s important to follow best practices to ensure that your link building efforts are effective and sustainable. Here are some best practices for link building:

  1. Focus on quality over quantity: Acquiring a few high-quality links from authoritative and relevant websites is more valuable than many low-quality links.
  2. Diversify your link profile: Aim to acquire links from a variety of sources, such as guest blogging, broken link building, and resource page link building, link building outsource to ensure a diverse and natural link profile.
  3. Avoid black hat techniques: Avoid using manipulative tactics, such as buying links or participating in link exchanges, as this can harm your website’s reputation and lead to penalties from search engines.
  4. Provide value: Focus on creating high-quality content and resources that others find valuable, which can increase the likelihood of others linking to your website.
  5. Build relationships: Building relationships with others in your industry can lead to link building opportunities, as well as other benefits such as partnerships and collaborations.

By following these best practices, your SaaS company can build a strong and sustainable link profile that can improve your search engine rankings, drive website traffic, and establish your company as a credible and authoritative player in your industry.

Tools and resources for link building

There are several tools and resources available to help SaaS companies with their link building efforts. Here are some popular tools and resources for link building:

  1. Ahrefs: A popular SEO tool that includes a link analysis tool, allowing you to analyze your own link profile as well as those of your competitors.
  2. Moz Link Explorer: A link analysis tool that allows you to research your link profile, analyze your competitors’ link profiles, and identify link building opportunities.
  3. SEMrush: A comprehensive SEO tool that includes a backlink analysis tool, allowing you to research your link profile, track your backlink progress, and identify link building opportunities.
  4. HARO (Help a Reporter Out): A service that connects journalists with sources for their articles, providing opportunities for SaaS companies to get dofollow backlinks from authoritative media outlets.
  5. Broken Link Checkers: These are tools that scan web pages for broken links and help you identify broken links on your website or others’ websites, providing opportunities to offer replacement links.

By utilizing these tools and resources, your SaaS company can streamline your link building efforts and identify high-quality link building opportunities that can help to improve your search engine rankings, increase website traffic, and establish credibility and authority in your industry.

How to track link building efforts

Tracking your link building efforts is important to ensure that you are making progress towards your goals and to identify areas where you may need to adjust your strategy. Here are some tips for tracking your link building efforts:

  1. Set goals: Identify specific goals for your link building efforts, such as acquiring a certain number of links from authoritative websites within a certain timeframe.
  2. Use tracking tools: Utilize tools like Google Analytics or Moz to track the number of backlinks you acquire over time, as well as other metrics such as referral traffic and search engine rankings.
  3. Keep a record: Keep a record of the websites you have reached out to and the status of each outreach effort. This will help you to avoid reaching out to the same website multiple times, and to follow up on outreach efforts that haven’t yet resulted in backlinks.
  4. Monitor your link profile: Regularly monitor your link profile to ensure that you are acquiring high-quality backlinks from authoritative and relevant websites.

By tracking your link building efforts, you can identify what is working and what isn’t, adjust your strategy as needed, and ensure that your link building efforts are effective in improving your SaaS company’s search engine rankings, increasing website traffic, and establishing credibility and authority in your industry.

Tips for successful link building

Link building can be a challenging process, but by following these tips, you can increase your chances of success:

  1. Understand your target audience: Before you start reaching out to websites for pbn backlinks, make sure you understand your target audience and the types of websites they frequent. This will help you to identify relevant and authoritative websites for outreach.
  2. Create high-quality content: Creating high-quality content that others find valuable is a powerful way to attract backlinks naturally. Focus on creating content that solves your audience’s pain points and provides useful insights.
  3. Build relationships: Building relationships with others in your industry can lead to link building opportunities, as well as other benefits such as partnerships and collaborations. Reach out to influencers in your industry and engage with them on social media.
  4. Be persistent: Link building can be a time-consuming and challenging process, but don’t give up. Persistence is key when it comes to link building, and it often takes multiple outreach efforts before you secure a backlink.
  5. Measure your results: Measure the success of your link building efforts by tracking your backlinks, referral traffic, and search engine rankings. This will help you to adjust your strategy and improve your results over time.

By following these tips, your SaaS company can improve your link building efforts, increase your search engine rankings, and establish credibility and authority in your industry.

Link building services

Link building services are companies that specialize in helping businesses and websites acquire backlinks from other websites. These services can be especially helpful for SaaS companies that want to improve their search engine rankings and establish credibility and authority in their industry.

  1. Link building services typically offer a variety of services, such as:
  2. Link prospecting: Identifying potential websites for outreach and backlink acquisition.
  3. Outreach and relationship building: Reaching out to websites to establish relationships and secure backlinks.
  4. Content creation: Creating high-quality content that can be used to attract backlinks naturally.

Monitoring and reporting: Monitoring backlink acquisition and reporting on the success of link building efforts.

When choosing a link building service, it’s important to do your research and choose a reputable provider that has a track record of success. Look for a provider that uses ethical and effective link building strategies, and that has experience working with businesses in your industry.

While link building services can be a helpful resource for SaaS companies, it’s important to remember that building high-quality backlinks is a long-term process that requires ongoing effort and attention.

Conclusion

In conclusion, link building is an essential strategy for every SaaS company that wants to improve its search engine rankings, increase website traffic, and establish credibility and authority in its industry. By acquiring high-quality backlinks from authoritative and relevant websites, SaaS companies can demonstrate to search engines that their website is a trustworthy and valuable resource for their target audience.

 While link building can be a time-consuming and challenging process, the benefits are well worth the effort. By following best practices and utilizing tools and resources, SaaS companies can build a strong backlink profile that supports their overall marketing goals and drives long-term success.

Author Bio

Kashish Mehta is a Digital Marketing Expert and an Outreach Specialist at Brandveda. She loves to talk about SEO, content marketing & digital marketing strategies. In her free time, she likes to read & stay updated on the latest digital marketing trends!

You can always reach out to kashish on LinkedIn

6 Effective Link Building Tactics for Ecommerce Brands

Posted on by Vishal ambani

You own an eCommerce store and want to build links, but you don’t have time to launch a full-fledged SEO link building campaign.

We understand how you feel because we’ve been there! That’s why we’ve compiled a list of seven effective link-building strategies that are simple to implement and will help your eCommerce site rank higher in search engine results pages.

Implementing even one of these strategies can significantly increase the amount of traffic to your website. And if you combine all seven, you’ll have even more success!

So, what are you holding out for? Let’s get started on improving your rankings right away!

What Is ECommerce SEO Link Building?

Before we get started with the strategies, let’s make sure everyone is on the same page.

Building links to your website or blog can have a significant impact on your search engine ranking (SERPS).

More traffic for you means higher rankings! And when you build backlinks with strategically placed keywords, you’ll see an increase in not only organic traffic but also conversions (which means more money).

However, not all links are created equal.

Google recognizes this and will reward you for natural backlinks from within your niche.

Google, on the other hand, despises unnatural links that appear to be manipulative in nature (link schemes) and penalizes the sites that use them.

In a nutshell, link building is the process of obtaining backlinks from websites and blogs that have a natural relationship with your target audience.

When it comes to link building, there are three factors to consider:

Link Authority

The ranking authority of the site that is linking back to your website or blog is referred to as link authority.

Using Ahrefs’ Site Explorer, you can determine a domain’s authority.

To summarize, the higher the authority of the site linking back to you, the better.

Link Relevancy

It’s extremely crucial that the content on your website or blog and the content of other websites and blogs (from which you’re building links) are both relevant.

The topical relevance of a link is a good indicator of its quality.

If your website contains links from unrelated websites, it is more likely to be penalized for unethical link building practices.

However, if you build links from high authority sites that are relevant to your eCommerce site’s niche, you will see a much higher return on investment (more traffic, higher rankings, and more conversions).

Trustworthiness

You want to build links from reputable websites. It is also the level of trust that Google’s search engines have in your domain.

In general, adhering to Google’s webmaster guidelines will assist you in developing a natural, trustworthy link profile.

If your site contains a high number of irrelevant or low-quality inbound links, you will experience the consequences of Google’s penalty for manipulative practices.

E-Commerce Link-Building Tactics

It is common knowledge that creating links for e-commerce websites is difficult. Developing links for an eCommerce site presents some unique challenges, whether you’re an SEO building links for a client or a website owner looking to increase the visibility of your site.

Issues such as

  • Extremely competitive markets
  • Increased impact of technological errors
  • Commercial orientation causes suspicion and mistrust
  • There is a scarcity of link-worthy pages and informative content

These factors increase the difficulty of creating links for these types of websites. Despite all of these issues, e-commerce link building is still very much possible; however, you must have the right expectations and goals in order to be successful.

It will be difficult (unless you are a well-known, significant company) to build links to your product pages and rank them for the most important terms.

For example, here are the organic results for [Television]:

A small to medium-sized beauty eCommerce website will struggle to compete with Amazon, Flipkart, and Croma. Link building, on the other hand, can help smaller e-commerce businesses compete in certain niches and SERPs.

The key metrics that most eCommerce businesses should try to influence with link development are branding and awareness. Although link-building can indirectly increase sales (having more visitors can lead to more conversions), eCommerce link-building initiatives should not be judged based on the number of sales generated.

Rather than product pages that convert well, link acquisition efforts should be focused at educational pages that can expose top-funnel visitors to your brand. If you use outsource link building as a branding strategy to expand the audience for your website, you will be successful.

7 Ways to Build Links to Your ECommerce Store

1. Video Promotion

If you want to build high-quality links, video marketing could be just what your eCommerce store needs.

It’s critical to keep your target audience in mind when creating video content. Make your content interesting and engaging by personalising it to your audience.

You can accomplish this by producing how-to videos, humorous stories, or slapstick comedy (depending on the niche of your store).

Video content ranks well on Google. This means you may be able to get featured snippets for your videos.

Once you’ve gotten some traffic to your videos, make sure to check the analytics to see who embeds them on their website.

This can provide you with outreach opportunities to link back to your eCommerce store.

Additionally, you can use video content to conduct video outreach in order to obtain high DR backlinks.

Because this strategy is relatively unknown among eCommerce store owners, you will face little competition when attempting to rank your video content.

2. Use Shareable Content to Build Links

When you create share-worthy content, it’s a win-win situation for your business.

Not only will you get more organic traffic from search engines from people sharing your awesome products, but you’ll also get relevant links back to your eCommerce store!

One of the best ways to increase the chances of getting a high DR backlink is to craft a “how-to” or listicle article about how to use your product.

For example, if you are selling a smartphone case that has a unique feature, create an article that tells people how to take advantage of that specific feature.

You could even use Reddit to build links for eCommerce stores by participating in relevant subreddits and posting memes about your products. This content idea is applicable to almost any eCommerce store.

After you’ve created the content, it’s time to find places to share it.

3. Contacting Existing Partners

Every eCommerce store has some kind of connection that they can use.

Consider suppliers, loyal customers, local businesses, sponsored organizations, business directories, community pages, and so on… Don’t be afraid or shy about trying to obtain backlinks.

You’ve probably heard it before, but the key is to provide value.

You can add value by thinking about and producing content that other businesses in your industry will find interesting and shareable.

4. Discovering Unconnected Mentions of Your Brand

In an ideal world, you’d have a list of all the websites that mention your brand.

The truth is, given how many resources exist on the internet that may mention your brand without providing a link to it, this could be quite time-consuming.

But don’t worry, there is an easy way!

That is by using Google Alerts to find relevant brand mentions to your eCommerce store!

Set up alerts to monitor the web for mentions of your brand and easily track down the source and contact them to get a link back to your store.

Furthermore, Google Alerts can be used to monitor for any negative feedback, to which you can respond and attempt to reconcile.

This is an excellent way to not only generate additional links but also demonstrate to your customers that you value them and their opinions.

6. Supporting a Cause

Donating to a cause is a great way to gain charitable branding as well as a link from that website.

Many charitable organizations have their own websites, and a link from those websites can provide you with a wealth of information.

They will gladly provide a link to your website as long as you donate something meaningful.

Donating to a worthy cause also demonstrates your company’s concern for the well-being of others. Making your brand look fantastic.

7. Creating Content Assets With Influencers For Marketing Purposes

Influencers are people who have a large online following, particularly on social media.

You can use them to help you achieve your marketing goals as a brand by collaborating with them on content promotion.

This could include asking them to write a blog about your brand, share an Instagram photo, or post a product review on their YouTube channel. Additionally, managing brand assets effectively ensures that influencers use consistent visuals, logos, and messaging that align with your eCommerce brand.

You should do a good deed in exchange for collaborating with the influencer by providing value to them.

This will make it easier for you to collaborate with other influencers, resulting in the development of a strong reputation for your brand.

Final Thoughts

Here are 6 methods to make sure your online store receives more traffic and backlinks.

Keeping in mind that giving value is the most crucial aspect of this type of marketing.

So… How do you feel? I hope you found this essay useful, and if so, thanks. Share it with your friends and anybody else you know who might need it by clicking the button below.

Look at what we did there.

We can assist you if you need assistance with SEO link building. At VH-Info, we have a highly talented team.

We specialize in developing links using white hat SEO, and we can help your company rank. You may check out our client case studies online, so you know we get results.

We also provide a free link building strategy consultation during which we review your website and offer practical suggestions that can increase traffic, leads, and sales.

What say you, then? Let’s speak soon.

Frequently Asked Questions (FAQ)

What is a natural backlink profile?

A website with a natural backlink profile would have links created from content that is relevant to your business. This indicates that the websites connecting to you do so because they consider your material to be important and engaging. Your SEO efforts will benefit more from the links you have from these websites because they will be given greater authority.

Is link building for ecommerce SEO still applicable in 2023?

Yes, link building for eCommerce SEO will still be important in 2023. In actuality, its significance has increased.

To give users the greatest experience possible, search engines’ algorithms are always being improved. And one of the most crucial elements that goes into creating a positive user experience is having a dependable website with useful and relevant content.

Therefore, your website will perform better in search engine results pages (SERPs) the more high-quality websites link to it. More direct traffic as well as referrals from other websites will result from this. resulting in a higher return on investment for digital marketing activities.

Author Bio

Bharat Baghel

Bharat Baghel is a Digital Marketing Expert and also a SAAS content marketer. He loves to talk about SEO, content creation and Digital marketing tactics. In his free time, he likes to read and stay updated on digital marketing trends and travel to remote places on his bike. You can always reach out to Bharat on LinkedIn.

7 Reasons Why You Should Outsource Link Building

Posted on by Vishal ambani

Link building is an important aspect of search engine optimization (SEO), yet it is usually disregarded and misunderstood by business owners. Even if you have a link-building plan in place, there is sometimes the perception that having more links to your content is better. Only relevant, high-quality links, on the other hand, are important.

Aside from that, some people assume link building does not require a lot of experience or more than one person on the job, which is also incorrect. An experienced backlink supplier knows where to look for potential collaborations, how to do outreach in a unique way, and how to maintain a steady flow of useful connections.

Not all teams are capable of dealing with such a complex issue, which is where outsourcing comes in. Let’s go over why you should outsource link building services, how to identify the correct provider, and how SEO links may help your business.

How Link Building in SEO Works

One of the obvious reasons for outsourcing any services is a lack of competence. And, while you don’t have to be an expert in that particular industry, you should understand enough about how link building works to select the ideal vendor.

What is link building? 

Link building is a component of SEO outreach that ensures the exchange of valuable link references from one website to another. A link to your article on a high authority site can assist search engines in determining its trustworthiness, allowing it to rank higher, display higher in search results, and eventually deliver you more sales chances.

A link builder’s job is to ensure the exchange of links between websites. Such a person (or team) is in charge of researching relevant websites, deciding which ones to partner with (including guest posting), reaching out to those resources in a tailored manner, and screening the links that enter your website.

How do you earn a link? 

These three approaches rank among the most successful ways to obtain a link among the numerous available ones:

The majority of links on the Internet were not specifically picked; rather, they were added because they were relevant to the content. They lead to editorial content. For larger, well-ranked businesses, obtaining an organic editorial link is significantly simpler because their material has already been shared and viewed.

However, if you believe that your information would be a valuable addition to someone else’s post, you can reach out and influence editorial linking yourself.

Guest blogs: Guest blogging is similar to an exchange of wisdom: the host receives a piece of high-quality content for their blog, and you receive a promotional chance and an inbound connection to your site. If done successfully, your brand name may appear on high-ranking resources. This strategy should be an automatic element of your marketing activities.

Link for link: When you reach out to request a link placement and offer one in exchange, you are using this strategy. This approach is not recommended by Google and may result in penalties (if performed in mass), yet it is nevertheless extensively employed. It should be well explored beforehand and utilized in conjunction with other link-building tactics.

What makes a connection valuable?

According to John Mueller, a Google Search supporter, one good connection from a relevant page might have more impact than millions of low-quality links. Some vendors are more concerned with numbers, but quality should be their primary goal.

A good link possesses at least one of the following qualities: 

  • Placed on a website with a high domain authority
  • Has a high level of link juice (the PageRank value you get from a backlink)
  • Is it a do-follow link? (as “no-follow” tag signals search engines not to pass link juice to your website)
  • Within the article’s material (not in the footer or the sidebar)
  • Has relevant anchor text (it indicates to Google what the page is about)

Links should be put on websites with content related to the topics you often write about, and they should add value to the host of the link. You should also consider the website’s trustworthiness: How long has it been around, does it have a privacy policy, and has it recently been active on social media? Overall, the finest link is one that feels and appears natural—as if it has always been there.

Advantages of Outsourcing Link Building

Before we go into sound reasons why you should outsource link building, consider the following:

It’s practical. Why do people, in general, outsource? Simply because it is simpler. You don’t have to master the art of link building; instead, you can engage professionals to do it for you so you can devote your time and energy elsewhere.

It saves you time. Link building is a time-consuming and laborious operation. It takes time to conduct research, reach out to others, try out different tactics, and become an expert. Outsourcing is the way to go if you want to see results sooner.

It is cost effective. Although it may come as a surprise, employing a contractor really saves you money. Outsourcing is typically less expensive than hiring a full team, tools, and ramp-up time.

It creates accountability. You get to monitor progress, demand results, hold the vendor accountable for mistakes, and guide them in the right direction when someone else does the job. Furthermore, knowing that your affairs are being handled by professionals can provide you with peace of mind.

7 Top Reasons to Outsource Link Building

You should consider outsourcing link building if you have solid content, a basic idea of what you want to achieve, and, of course, a budget. If that’s the case, here are ten reasons why you should consider outsourcing:

1. Your material is ranked, but not as highly as you would like

You may see that your content team creates high-quality content, yet it does not rank as high as you would want or falls behind your competition.

If search engines like your content but you feel like you need a little push to reach your goals, outsourcing link building services could be the right solution.

2. Maintaining an internal team is extremely expensive

Link building for agencies can be very expensive to manage in-house, especially if you want the best outcomes.

According to Glassdoor, the average junior specialist in California earns at least $55,000 per year. If you need someone with greater experience (four to nine years), expect to spend up to $90,000 per year. This pricing excludes the costs of the tech stack, hiring, and ramp time, as well as your unique link building objectives.

And keep in mind, that is just one person. If you need things done faster, you’ll need a crew, which necessitates a larger budget. VH-Info, for example, has twelve individuals on its SEO and link building teams, including outreach managers, junior and senior backlink specialists, and an SEO manager.

3. You must scale fast

Although link quality should be prioritized, quality links should be flowing in at a consistent rate and volume (about ten to twelve links per month) to provide results. That takes time, especially when you have a lot of goals to meet.

Outsourced link building specialists that have been in business for a while usually have a slew of methods and tricks up their sleeves to help you scale your activities as quickly as feasible.

If anything doesn’t go as planned, they should be able to rapidly regroup and provide a personalized strategy to each client. Expect results sooner than from an in-house team, but don’t expect them on the first day.

4. You will need link-building expertise

Link building is a complicated concept; aside from dozens of different sorts of links, a lot of characteristics to consider, and a wide variety of tools to track, the laws of the SEO game change on a regular basis. Google’s standards and algorithms, according to Moz, alter approximately 600 times per year.

An expert, in addition to having their finger on the pulse, brings their previous experience and insight to you. Outsourcing link building services to supplement your in-house team might be an excellent opportunity to fill knowledge gaps.

5. You want to expand your network

Anchoring content to particular keywords is just one aspect of link building. You may access their entire network of clients and partners by outsourcing to a link building agency, which would take a lot of time and effort to accomplish on your own.

The majority of agencies and freelancers have developed close connections with other companies in their sector. Utilizing these connections can significantly improve your website’s ranking in search engine results.

6. Quality control is critical for your brand

Outsourcing provides you with the advantages of quality control and peace of mind when it comes to generating new backlinks to your company website in addition to keeping you informed about the most recent link building algorithms.

You can be confident that all the new backlinks coming your way will be pertinent, reliable, and intriguing for your target audience thanks to the frequently effective filtering processes used by link building firms.

7. Other credible websites will link to your article

You may display your blog articles, videos, and other pertinent content on other reputable websites, which is another fantastic benefit of being a member of a community that is always growing around link building.

This is similar to SEO rocket fuel in that it enables you to join a movement that generates an increasing number of high-quality backlinks, giving you the chance to have your links become incredibly trustworthy sources for influential business people.

How to Choose a Trustworthy Outsourced Backlinks Provider

One of the disadvantages of outsourcing link building is hiring an unqualified vendor; this can lose you money, time, and the links that got the whole thing going. Five best practices are listed below to assist you in the right direction:

1. Analyze case studies

Even if a vendor may talk a lot about what they can offer you, actions always speak louder than words. Case studies are an excellent method to learn more about a company’s past projects, how they handled difficulties, and whether they were successful in the sector or market you are in.

A solid case study will detail the tactics employed and outcomes attained as well as include names and URLs of relevant websites (which you can double-check too).

2. Review company ratings

It is essential to look up online reviews of the business. Do they have a positive Glassdoor or G2 rating? That’s encouraging. What are the opinions?

The first-hand accounts of other businesses that use your vendor are similar to case studies that are presented in person. Additionally, if a trusted source recommends this service provider to you, that should increase your level of trust.

3. Go for transparency

Link building is difficult, as we’ve already established, but there are also a lot of businesses out there that will try to entice you with dubious agreements (we’ll speak about that in a moment) or who won’t actually disclose how they acquire their connections.

You have the right to discuss these specifics as a client. Inquire about their methods, strategies, and the sources of such links. They won’t keep any of this information from you if they are a legitimate business.

4. Focus on quality rather than quantity

Of course, results depend on numbers. Consistency, predictability, and quality, however, are more crucial. If their packages give you a choice of 50, 200, or 300 links per month, the quality is probably not given much thought. Similar to overpromising, try to avoid vendors who describe their links as magical.

5. Watch out for shady schemes

There are many link building strategies out there, and you don’t need them. Examples include excessive outreach (which gives off a spammy vibe), any automation (if there was a way to automate all link building efforts, everyone would be doing it), an exceptionally low price, or anything that looks fishy.

For Faster Growth, Outsource Link Building

Okay, what have we learned so far? Although necessary, link building can be challenging to master on your own. A fantastic method to save money and effort and direct those resources elsewhere is to outsource link building.

Outsourcing can be the best option for you if you’re seeking for a link-building company that ticks all those boxes and offers much more. It can improve your current team, speed up your progress, and assist you in overcoming your present difficulties. It is practical, has a great long-term outlook, and could be just what your marketing needs to scale your efforts successfully.

Writer Information

Bharat Baghel

Bharat Baghel is a Digital Marketing Expert and also a SAAS content marketer. He loves to talk about SEO, content creation and Digital marketing tactics. In his free time, he likes to read and stay updated on digital marketing trends and travel to remote places on his bike. You can always reach out to Bharat on LinkedIn.

DA and DR Metrics: What Are They and Why Do They Matter for Link Building?

Posted on by Vishal ambani

An SEO strategy can be considerably impacted by link building. This is because links rank as one of Google’s top factors when determining how to display your website in search engine results (SERP). The difficult aspect, though, is locating those reputable websites to link to.

DA & DR Metrics can help in this situation. You may assess a website’s quality and whether it makes sense to link to or from it by monitoring the performance of particular metrics. Your link-building campaign’s overall success can also be evaluated.  

This post will go in-depth on link-building metrics, explaining why domain rating (DR) and domain authority (DA) are crucial metrics for effective link-building campaigns and how to raise these scores for your website.

What Metrics Are Used for Link Building?

Domain strength is one of the metrics used in link building. It assesses the overall strength of a website as compared to a single page. The domain strength of a site grows as more backlinks are added to it. A site with a high domain strength score is an authoritative site.

Another metric that link builders use is page authority. It evaluates the quality and strength of a single web page rather than the entire domain. A high page authority score helps a page rank higher in search engine results. Linking to a relevant page with a high authority score will also help your site’s online visibility.

Among the most important metrics used in link building are DR and DA scores.

Let’s go over the definitions of DA and DR to see how they affect your backlink strategy.

What is DA?

Moz uses domain authority (DA) to determine your ranking. These ratings are given on a scale of 1 (low DA) to 100 (high DA). The position of your website on this scale indicates how well it ranks in comparison to other sites in the same category.ImageMoz calculates a website’s DA using several factors, which are constantly updated as SEO trends change over time. This, however, prevents websites from playing the game and deceiving the system into producing a high DA score that was not obtained ethically.

What is DR?

Domain rating (DR) is a score used by Ahrefs to assess the importance of your backlink profile. The scores, like DA, range from 1 to 100, but the calculation is not as complex. DR is determined by how your backlink profile compares to that of other websites. To achieve a high DR, you’ll need more than just a solid backlink strategy.Image

Although some organizations attempt to game the Ahrefs rating system, the company is constantly updating its algorithms to better understand backlink profile patterns and penalize domains that use black hat tactics to boost this metric.

What Do DR and DA Mean?

The DA and DR metrics are based on the quality and quantity of backlinks to authoritative sites and were developed by different platforms: Moz created the DA score and Ahrefs created the DR score.

A high DA and DR can help your website and blog as well. Using quality backlinks to direct traffic to deserving pages on your website, you can:

  • Boost authority
  • increase brand recognition
  • Become an opinion leader
  • Boost online presence
  • Get noticed on search engines
  • Increase organic website and blog traffic
  • Improve your position in search engine results

When evaluating the strength and quality of your website and other sites, DA and DR scores are crucial to take into account.

How Can You Improve

After you’ve defined DA & DR Metrics and their significance to your link-building campaign, the next step is to learn how to improve these scores. You can improve your DA & DR Metrics by implementing the following strategies:

1. Learn to differentiate between good and harmful links.

Obtaining high-quality backlinks is critical in your efforts to increase your DA and DR scores. However, you must first understand the difference between a good and bad link in order to select one that will benefit rather than hinder your efforts to build authority.

When researching, you can determine whether a site is worth linking to or not by answering the following questions:

  • What is the DR score? What about DA?
  • Is the website well-ranked?
  • Is it getting a lot of organic traffic?
  • Have they put any effort into the design and content?
  • Are blog posts written by real people?
  • What are the incoming links? What about inbound?
  • Is their about page or contact information visible?

If the answers to these questions are positive, the site or page could be a good link.

2. Prioritize high-quality backlinks.

A successful link building campaign relies on backlinks from high-quality sites. When you know a good link, you can concentrate solely on obtaining high-quality backlinks. Linking to a large number of low-quality sites will not increase your DA or DR. Indeed, it may reduce it or, at the very least, harm your reputation among visitors and customers.

When strong sites link to yours, Google sees that your site is trustworthy and authoritative. This helps your site rank higher on search results pages and makes it more visible to Google users.ImageThe first step is to conduct extensive research on the sites from which you hope to obtain backlinks. Examine the DA or DR score, page authority, and other important metrics. Examine the content quality and organic traffic, as well as whether it is mobile-friendly or fast-loading. Investigate the site’s details to determine whether it is of high quality or not.

The foundation technique is an excellent way to kick off any link-building campaign: First, you look at which pages are ranking for the keywords you’re interested in. Then you make a list of the pages that link to those pages. Finally, you make a note of the pages from which you believe you can obtain a link.

3. Create a plan for internal linking

Internal linking is also essential for effective link building. It’s not as important as getting authoritative sites to link to your site. Internal links in your blog and throughout your website content, on the other hand, can help Google better understand your site and give it a higher ranking on search results pages.

You can indicate which pages on your site are the most important and valuable by linking to them repeatedly in your content. Make a list of blog posts that you believe should receive more traffic and attention. Then, in future blog posts, include two or three of these internal links. However, make certain that they are naturally integrated into the content.

4. Produce worthwhile content

Creating valuable content is essential for SEO in general, but it can have a specific impact on your DA and DR metrics. The better your site’s content, the longer people will stay on it. And as people spend more time on your site, search engines are more likely to consider it trustworthy, increasing your DA and DR score.

Create as much original content as you can for your blog and post on a regular basis. To keep your visitors’ attention, combine excellent writing with visuals such as infographics, images, videos, and illustrations.

5. Keep an eye on the anchor text

Anchor text is an underutilized tool for improving your DA & DR Metrics. It is, however, significant for page authority.

Google considers the anchor text’s relevance to the information shared at the link. Anchor text that does not match links may result in an unfavorable page authority score, lowering your overall DA or DR score and your chances of ranking high on search results pages.

Anchor text should be deliberate and should foreshadow what can be found at the link. As your anchor text, use a variety of relevant keywords and experiment with naked URLs, exact keywords, natural anchor text, and branded anchor text.

6. Employ an SEO and link-building team

Outsourcing to a link building team could be exactly what you need to boost your DA or DR metrics. Not only are SEO and link building specialists knowledgeable about link metrics, but they also have experience with various link building strategies, relationship building, data analysis, and campaign creation.

Learn how to pick the best backlink provider from among the many available on the market.

Another option is to create an internal team dedicated to SEO and link building to ensure that outreach is as effective as possible. So, begin assembling an SEO team that includes a link building expert, outreach coordinator, and research expert.

What Are Some Other Link Building Metrics to Consider?

Aside from DA and DR, there are a few other link building metrics to consider tracking to improve your strategy:

Linking root domains

The linking root domains are the domains from which your backlinks originate. You can see if your links come from different domains or the same few. This metric is important because it will help you determine whether you need to do more to diversify your backlink profile or if what you’re doing is generating backlinks from various unique domains.

Number of links

This metric counts the total number of links pointing to your website. This metric can be used to determine whether you are gaining or losing links. If your link count is growing, it could indicate that your link building campaign is succeeding. If they are declining, it means that something is wrong with your link insertion strategy.

Page ranking

You should also keep an eye on the page ranking for the pages you’re linking to. How do the positions of your target pages change in Google search results? Of course, you want to be in the top three on your respective pages, but landing on page one is a good starting point.

Organic traffic

A site with a high volume of organic traffic conveys to visitors that the site is reliable, authoritative, and valuable. Examine organic traffic to see if it is increasing or decreasing. If it’s the latter, it could mean that Google has penalized your site or that your techniques aren’t working.

Improve Link Building Strategies with Metrics

You must use metrics if you want your link building campaign to be successful. Some of the most important link building metrics to track are DA and DR. High scores can help you determine whether a site is worth linking to, and they can also improve your site’s visibility and authority.

Continue to learn about important metrics for link building, and use the tips above to improve your DA and DR scores over time.

Vishal Ambani

Vishal is a Founder & CEO of vh-info . He loves to talk about SEO, Link building and Digital marketing tactics. In his free time, he likes to read and stay updated on Link building. You can always reach out to Vishal on linkedin.

8 Benefits of Link Building You should be Aware!

Posted on by Vishal ambani

You’re probably aware of the importance of effective SEO if you’re a SaaS company or startup running an SEO strategy. 

The proper onsite technological framework, content optimization, and meta-data must all be in place in addition to keywords.

But have you given link-building adequate time? Building links is (still) a crucial component of your “off-page” SEO 

If you haven’t already, it’s time to make link development the focus of your SEO marketing plan.

What is link building?

Creating backlinks on other sites that point to your own is the practice of link building. A backlink is a connection between two pages that people use to move from one website to another. It is also known as a hyperlink or an inbound link. Instead, you should balance your approach and create connections with other authorities, only adding links when they are useful and important to visitors.

8 key advantages of creating a solid link-building strategy are listed below.

Benefits of Link building

1) Increased website traffic –

ImageEveryone who owns a website wants to see more visitors, right? And it is the most obvious advantage of constructing backlinks for your website.

The advantages are also dual in this instance. To begin with, the more websites that link back to your website, the more chances you have to increase the number of clicks from those individuals. Second, your website authority, credibility, and expertise are all increased by these backlinks. In this meantime, it’s important to get a professional hosting for your website, integrate Windows VPS if necessary so that you will provide a secure experience for users. For those mindful of costs, opting for a budget-friendly Windows VPS ensures reliable performance without compromising on security or user experience. Your site will rank higher in the search results the more reliable, trusted, and knowledgeable Google believes it to be.

Additionally, your rankings rise the more online visitors you have!

2) Link building increases credibility

Links give your website credibility because they serve as outside indicators of the authority of your domain. Google wants to deliver the most pertinent results to users. It takes into account “authority” to achieve this. The bigger the amount of high-quality links pointing at your website, the more credible it is.

Because it will improve their user experience, reputable publishers will connect to your material, according to Google’s logic. 1 quality connections usually exceed 10 unhelpful ones, so try to only build links from reputable websites.

Consider the number of sites you are linking back from as well. It is preferable to receive 5 links from 5 separate authoritative domains as opposed to 5 from a single domain.

3) Generating sales & Revenue Opportunities

You probably encounter influencer marketing every day just by reading a blog you enjoy, launching your Instagram app, or utilizing any other kind of social media. You’ll frequently see links to other sites while you carry out these tasks, compelling you to visit them. This is a type of influencer marketing, and it’s also a way that link building can boost your chances of making sales and generating income.

More options for you to generate income arises when links to your website drive more site visitors and customers to your store to make purchases. Who wouldn’t want greater sales, too?

4) Improve Your Networking and Relationships in Your Niche

In addition, let’s not undervalue the value of networking and developing contacts within your field when it comes to link building.

Link building frequently works best when there is mutual benefit. To profit from additional traffic, reputation, and other advantages of link building, marketers in related niches may trade links with one another. Relationships like these have advantages for your personal life goal as well as your work.

Connecting with other like-minded business owners in your industry can give you a suggestion box for fresh concepts and the chance to gain firsthand knowledge from those who have already achieved the success level you aspire to.

5) Boost the authority of your page or domain

ImageTwo factors—site authority and page authority—are used to assess a website’s Scredibility and dependability.

Page authority is used to estimate how high a web page will rank on search engines and pertains to a specific page.

Site authority, also known as domain authority, is a rating that assesses a website’s overall authority and reliability

Although Google does not pay heed to third-party metrics, they only estimate Google’s feelings about a site. Site and page authority are significant indicators of how well your web page and page authority are significant indicators of how well a site of yours may rank in a search engine.

As a result, these scores provide useful information and merit attention.

Your domain and page scores are determined by several variables, many of which overlap. The page authority of each of your website pages will benefit from having a high site authority, and likewise.

The majority of SEO systems use link building as a means of raising a site’s domain and page authority; adding plenty of links from reliable sources that have pertinent content will have the largest impact on your authority scores

6) Decreased bounce rates

Bounce rate is described by Google as “The number of single-page views.” In other words, the number of site visitors who came to one page before leaving without exploring the remainder of it.

Think about internal connections as well as outbound links when creating links because the combination helps your backlinking appear more natural. Internal links facilitate user navigation of your content while also facilitating Google’s navigation of your website. You can increase time spent on your website and lower bounce rates by making it simpler for users to find the content they’re looking for.

7) Create valuable content for readers

When used wisely, inbound and outbound links can benefit readers greatly. For instance, you may have noticed how we emphasize specific terms with links scattered throughout our blog entries. This is done to give you a useful link to more details about the term that is highlighted. Even if your blog article is several thousand words big, it can be difficult to include everything you require. However, by including links to appropriate content, you give readers the option to look up additional details if they’re curious.

8) Link Building enables fast Indexing of your website

Obtaining high-quality backlinks helps improve the indexation of your website. When reputable websites link to your page, Google will consider your page to be trustworthy.

In addition to receiving a “confidence vote,” quality sites typically receive more frequent crawls, increasing the possibility that Google will identify and follow the connection to your site. If you have information worth indexing, Google is more likely to crawl your site the more frequently it is visited.

Conclusion-

After reading these 8 outstanding benefits of link building, you probably want to know how to start utilizing them for your website. Right?

We hope that this article has inspired you to begin or refine your backlinking strategy.

Last but not least, avoid purchasing links if you want to have actual success with link building. The links you purchase may even turn out to be ineffective over time; you will never know if they’ll work until after you’ve paid for them.

Instead, try to gain connections from high authority websites, even though it will require more time. Increase your (high-quality) content marketing efforts and include your link-building plan in all of your other platforms

Rohit Ambani

Rohit is a SEO expert, Ninja link builder and Rockstar of vh-info. He loves to talk about SEO, Link building. In his free time, he likes to watch reels on instagram. You can always reach out to Rohit on linkedin.

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