You’re probably aware of the importance of effective SEO if you’re a SaaS company or startup running an SEO strategy.
The proper onsite technological framework, content optimization, and meta-data must all be in place in addition to keywords.
But have you given link-building adequate time? Building links is (still) a crucial component of your “off-page” SEO
If you haven’t already, it’s time to make link development the focus of your SEO marketing plan.
What is link building?
Creating backlinks on other sites that point to your own is the practice of link building. A backlink is a connection between two pages that people use to move from one website to another. It is also known as a hyperlink or an inbound link. Instead, you should balance your approach and create connections with other authorities, only adding links when they are useful and important to visitors.
8 key advantages of creating a solid link-building strategy are listed below.
Benefits of Link building
1) Increased website traffic -
Everyone who owns a website wants to see more visitors, right? And it is the most obvious advantage of constructing backlinks for your website.
The advantages are also dual in this instance. To begin with, the more websites that link back to your website, the more chances you have to increase the number of clicks from those individuals. Second, your website authority, credibility, and expertise are all increased by these backlinks. Your site will rank higher in the search results the more reliable, trusted, and knowledgeable Google believes it to be.
Additionally, your rankings rise the more online visitors you have!
2) Link building increases credibility
Links give your website credibility because they serve as outside indicators of the authority of your domain. Google wants to deliver the most pertinent results to users. It takes into account “authority” to achieve this. The bigger the amount of high-quality links pointing at your website, the more credible it is.
Because it will improve their user experience, reputable publishers will connect to your material, according to Google’s logic. 1 quality connections usually exceed 10 unhelpful ones, so try to only build links from reputable websites.
Consider the number of sites you are linking back from as well. It is preferable to receive 5 links from 5 separate authoritative domains as opposed to 5 from a single domain.
3) Generating sales & Revenue Opportunities
You probably encounter influencer marketing every day just by reading a blog you enjoy, launching your Instagram app, or utilizing any other kind of social media. You’ll frequently see links to other sites while you carry out these tasks, compelling you to visit them. This is a type of influencer marketing, and it’s also a way that link building can boost your chances of making sales and generating income.
More options for you to generate income arises when links to your website drive more site visitors and customers to your store to make purchases. Who wouldn’t want greater sales, too?
4) Improve Your Networking and Relationships in Your Niche
In addition, let’s not undervalue the value of networking and developing contacts within your field when it comes to link building.
Link building frequently works best when there is mutual benefit. To profit from additional traffic, reputation, and other advantages of link building, marketers in related niches may trade links with one another. Relationships like these have advantages for your personal life as well as your work.
Connecting with other like-minded business owners in your industry can give you a suggestion box for fresh concepts and the chance to gain firsthand knowledge from those who have already achieved the success level you aspire to.
5) Boost the authority of your page or domain
Two factors—site authority and page authority—are used to assess a website’s Scredibility and dependability.
Page authority is used to estimate how high a web page will rank on search engines and pertains to a specific page.
Site authority, also known as domain authority, is a rating that assesses a website’s overall authority and reliability
Although Google does not pay heed to third-party metrics, they only estimate Google’s feelings about a site. Site and page authority are significant indicators of how well your web page and page authority are significant indicators of how well a site of yours may rank in a search engine.
As a result, these scores provide useful information and merit attention.
Your domain and page scores are determined by several variables, many of which overlap. The page authority of each of your website pages will benefit from having a high site authority, and likewise.
The majority of SEO systems use link building as a means of raising a site’s domain and page authority; adding plenty of links from reliable sources that have pertinent content will have the largest impact on your authority scores
6) Decreased bounce rates
Bounce rate is described by Google as “The number of single-page views.” In other words, the number of site visitors who came to one page before leaving without exploring the remainder of it.
Think about internal connections as well as outbound links when creating links because the combination helps your backlinking appear more natural. Internal links facilitate user navigation of your content while also facilitating Google’s navigation of your website. You can increase time spent on your website and lower bounce rates by making it simpler for users to find the content they’re looking for.
7) Create valuable content for readers
When used wisely, inbound and outbound links can benefit readers greatly. For instance, you may have noticed how we emphasize specific terms with links scattered throughout our blog entries. This is done to give you a useful link to more details about the term that is highlighted. Even if your blog article is several thousand words big, it can be difficult to include everything you require. However, by including links to appropriate content, you give readers the option to look up additional details if they’re curious.
8) Link Building enables fast Indexing of your website
Obtaining high-quality backlinks helps improve the indexation of your website. When reputable websites link to your page, Google will consider your page to be trustworthy.
In addition to receiving a “confidence vote,” quality sites typically receive more frequent crawls, increasing the possibility that Google will identify and follow the connection to your site. If you have information worth indexing, Google is more likely to crawl your site the more frequently it is visited.
After reading these 8 outstanding benefits of link building, you probably want to know how to start utilizing them for your website. Right?
We hope that this article has inspired you to begin or refine your backlinking strategy.
Last but not least, avoid purchasing links if you want to have actual success with link building. The links you purchase may even turn out to be ineffective over time; you will never know if they’ll work until after you’ve paid for them.
Instead, try to gain connections from high authority websites, even though it will require more time. Increase your (high-quality) content marketing efforts and include your link-building plan in all of your other platforms
Riyanshi is an enthusiastic content creator and SEO strategist at Salesmate who curates information on marketing, sales, and customer experience. She loves to explore new places and meet new people when she is not working.You can always reach out to Riyanshi on Linkedin