Link building is an important aspect of search engine optimization (SEO), yet it is usually disregarded and misunderstood by business owners. Even if you have a link-building plan in place, there is sometimes the perception that having more links to your content is better. Only relevant, high-quality links, on the other hand, are important.
Aside from that, some people assume link building does not require a lot of experience or more than one person on the job, which is also incorrect. An experienced backlink supplier knows where to look for potential collaborations, how to do outreach in a unique way, and how to maintain a steady flow of useful connections.
Not all teams are capable of dealing with such a complex issue, which is where outsourcing comes in. Let’s go over why you should outsource link building services, how to identify the correct provider, and how SEO links may help your business.
How Link Building in SEO Works
One of the obvious reasons for outsourcing any services is a lack of competence. And, while you don’t have to be an expert in that particular industry, you should understand enough about how link building works to select the ideal vendor.
What is link building?
Link building is a component of SEO outreach that ensures the exchange of valuable link references from one website to another. A link to your article on a high authority site can assist search engines in determining its trustworthiness, allowing it to rank higher, display higher in search results, and eventually deliver you more sales chances.
A link builder’s job is to ensure the exchange of links between websites. Such a person (or team) is in charge of researching relevant websites, deciding which ones to partner with (including guest posting), reaching out to those resources in a tailored manner, and screening the links that enter your website.
How do you earn a link?
These three approaches rank among the most successful ways to obtain a link among the numerous available ones:
Editorial links: The majority of links on the Internet were not specifically picked; rather, they were added because they were relevant to the content. They lead to editorial content. For larger, well-ranked businesses, obtaining an organic editorial link is significantly simpler because their material has already been shared and viewed.
However, if you believe that your information would be a valuable addition to someone else’s post, you can reach out and influence editorial linking yourself.
Guest blogs: Guest blogging is similar to an exchange of wisdom: the host receives a piece of high-quality content for their blog, and you receive a promotional chance and an inbound connection to your site. If done successfully, your brand name may appear on high-ranking resources. This strategy should be an automatic element of your marketing activities.
Link for link: When you reach out to request a link placement and offer one in exchange, you are using this strategy. This approach is not recommended by Google and may result in penalties (if performed in mass), yet it is nevertheless extensively employed. It should be well explored beforehand and utilized in conjunction with other link-building tactics.
What makes a connection valuable?
According to John Mueller, a Google Search supporter, one good connection from a relevant page might have more impact than millions of low-quality links. Some vendors are more concerned with numbers, but quality should be their primary goal.
A good link possesses at least one of the following qualities:
- Placed on a website with a high domain authority
- Has a high level of link juice (the PageRank value you get from a backlink)
- Is it a do-follow link? (as “no-follow” tag signals search engines not to pass link juice to your website)
- Within the article’s material (not in the footer or the sidebar)
- Has relevant anchor text (it indicates to Google what the page is about)
Advantages of Outsourcing Link Building
Before we go into sound reasons why you should outsource link building, consider the following:
It’s practical. Why do people, in general, outsource? Simply because it is simpler. You don’t have to master the art of link building; instead, you can engage professionals to do it for you so you can devote your time and energy elsewhere.
It saves you time. Link building is a time-consuming and laborious operation. It takes time to conduct research, reach out to others, try out different tactics, and become an expert. Outsourcing is the way to go if you want to see results sooner.
It is cost effective. Although it may come as a surprise, employing a contractor really saves you money. Outsourcing is typically less expensive than hiring a full team, tools, and ramp-up time.
It creates accountability. You get to monitor progress, demand results, hold the vendor accountable for mistakes, and guide them in the right direction when someone else does the job. Furthermore, knowing that your affairs are being handled by professionals can provide you with peace of mind.
7 Top Reasons to Outsource Link Building
You should consider outsourcing link building if you have solid content, a basic idea of what you want to achieve, and, of course, a budget. If that’s the case, here are ten reasons why you should consider outsourcing:
1. Your material is ranked, but not as highly as you would like
You may see that your content team creates high-quality content, yet it does not rank as high as you would want or falls behind your competition.
If search engines like your content but you feel like you need a little push to reach your goals, outsourcing link building services could be the right solution.
2. Maintaining an internal team is extremely expensive
Link building for agencies can be very expensive to manage in-house, especially if you want the best outcomes.
According to Glassdoor, the average junior specialist in California earns at least $55,000 per year. If you need someone with greater experience (four to nine years), expect to spend up to $90,000 per year. This pricing excludes the costs of the tech stack, hiring, and ramp time, as well as your unique link building objectives.
And keep in mind, that is just one person. If you need things done faster, you’ll need a crew, which necessitates a larger budget. VH-Info, for example, has twelve individuals on its SEO and link building teams, including outreach managers, junior and senior backlink specialists, and an SEO manager.
3. You must scale fast
Although link quality should be prioritized, quality links should be flowing in at a consistent rate and volume (about ten to twelve links per month) to provide results. That takes time, especially when you have a lot of goals to meet.
Outsourced link building specialists that have been in business for a while usually have a slew of methods and tricks up their sleeves to help you scale your activities as quickly as feasible.
If anything doesn’t go as planned, they should be able to rapidly regroup and provide a personalized strategy to each client. Expect results sooner than from an in-house team, but don’t expect them on the first day.
4. You will need link-building expertise
Link building is a complicated concept; aside from dozens of different sorts of links, a lot of characteristics to consider, and a wide variety of tools to track, the laws of the SEO game change on a regular basis. Google’s standards and algorithms, according to Moz, alter approximately 600 times per year.
An expert, in addition to having their finger on the pulse, brings their previous experience and insight to you. Outsourcing link building services to supplement your in-house team might be an excellent opportunity to fill knowledge gaps.
5. You want to expand your network
Anchoring content to particular keywords is just one aspect of link building. You may access their entire network of clients and partners by outsourcing to a link building agency, which would take a lot of time and effort to accomplish on your own.
The majority of agencies and freelancers have developed close connections with other companies in their sector. Utilizing these connections can significantly improve your website’s ranking in search engine results.
6. Quality control is critical for your brand
Outsourcing provides you with the advantages of quality control and peace of mind when it comes to generating new backlinks to your company website in addition to keeping you informed about the most recent link building algorithms.
You can be confident that all the new backlinks coming your way will be pertinent, reliable, and intriguing for your target audience thanks to the frequently effective filtering processes used by link building firms.
7. Other credible websites will link to your article
You may display your blog articles, videos, and other pertinent content on other reputable websites, which is another fantastic benefit of being a member of a community that is always growing around link building.
This is similar to SEO rocket fuel in that it enables you to join a movement that generates an increasing number of high-quality backlinks, giving you the chance to have your links become incredibly trustworthy sources for influential business people.
How to Choose a Trustworthy Outsourced Backlinks Provider
One of the disadvantages of outsourcing link building is hiring an unqualified vendor; this can lose you money, time, and the links that got the whole thing going. Five best practices are listed below to assist you in the right direction:
1. Analyze case studies
Even if a vendor may talk a lot about what they can offer you, actions always speak louder than words. Case studies are an excellent method to learn more about a company’s past projects, how they handled difficulties, and whether they were successful in the sector or market you are in.
A solid case study will detail the tactics employed and outcomes attained as well as include names and URLs of relevant websites (which you can double-check too).
2. Review company ratings
It is essential to look up online reviews of the business. Do they have a positive Glassdoor or G2 rating? That’s encouraging. What are the opinions?
The first-hand accounts of other businesses that use your vendor are similar to case studies that are presented in person. Additionally, if a trusted source recommends this service provider to you, that should increase your level of trust.
3. Go for transparency
Link building is difficult, as we’ve already established, but there are also a lot of businesses out there that will try to entice you with dubious agreements (we’ll speak about that in a moment) or who won’t actually disclose how they acquire their connections.
You have the right to discuss these specifics as a client. Inquire about their methods, strategies, and the sources of such links. They won’t keep any of this information from you if they are a legitimate business.
4. Focus on quality rather than quantity
Of course, results depend on numbers. Consistency, predictability, and quality, however, are more crucial. If their packages give you a choice of 50, 200, or 300 links per month, the quality is probably not given much thought. Similar to overpromising, try to avoid vendors who describe their links as magical.
5. Watch out for shady schemes
There are many link building strategies out there, and you don’t need them. Examples include excessive outreach (which gives off a spammy vibe), any automation (if there was a way to automate all link building efforts, everyone would be doing it), an exceptionally low price, or anything that looks fishy.
For Faster Growth, Outsource Link Building
Okay, what have we learned so far? Although necessary, link building can be challenging to master on your own. A fantastic method to save money and effort and direct those resources elsewhere is to outsource link building.
Outsourcing can be the best option for you if you’re seeking for a link-building company that ticks all those boxes and offers much more. It can improve your current team, speed up your progress, and assist you in overcoming your present difficulties. It is practical, has a great long-term outlook, and could be just what your marketing needs to scale your efforts successfully.
Bharat Baghel is a Digital Marketing Expert and also a SAAS content marketer. He loves to talk about SEO, content creation and Digital marketing tactics. In his free time, he likes to read and stay updated on digital marketing trends and travel to remote places on his bike. You can always reach out to Bharat on linkedin.