An SEO strategy can be considerably impacted by link building. This is because links rank as one of Google’s top factors when determining how to display your website in search engine results (SERP). The difficult aspect, though, is locating those reputable websites to link to.
Metrics can help in this situation. You may assess a website’s quality and whether it makes sense to link to or from it by monitoring the performance of particular metrics. Your link-building campaign’s overall success can also be evaluated.
This post will go in-depth on link building metrics, explaining why domain rating (DR) and domain authority (DA) are crucial metrics for effective link building campaigns and how to raise these scores for your website.
What Metrics Are Used for Link Building?
Domain strength is one of the metrics used in link building. It assesses the overall strength of a website as compared to a single page. The domain strength of a site grows as more backlinks are added to it. A site with a high domain strength score is an authoritative site.
Another metric that link builders use is page authority. It evaluates the quality and strength of a single web page rather than the entire domain. A high page authority score helps a page rank higher in search engine results. Linking to a relevant page with a high authority score will also help your site’s online visibility.
Among the most important metrics used in link building are DR and DA scores.
Let’s go over the definitions of DA and DR to see how they affect your backlink strategy.
What is DA?
Moz uses domain authority (DA) to determine your ranking. These ratings are given on a scale of 1 (low DA) to 100 (high DA). The position of your website on this scale indicates how well it ranks in comparison to other sites in the same category.
Moz calculates a website’s DA using several factors, which are constantly updated as SEO trends change over time. This, however, prevents websites from playing the game and deceiving the system into producing a high DA score that was not obtained ethically.
What is DR?
Domain rating (DR) is a score used by Ahrefs to assess the importance of your backlink profile. The scores, like DA, range from 1 to 100, but the calculation is not as complex. DR is determined by how your backlink profile compares to that of other websites. To achieve a high DR, you’ll need more than just a solid backlink strategy.
Although some organizations attempt to game the Ahrefs rating system, the company is constantly updating its algorithms to better understand backlink profile patterns and penalize domains that use black hat tactics to boost this metric.
What Do DR and DA Mean?
The DA and DR metrics are based on the quality and quantity of backlinks to authoritative sites and were developed by different platforms: Moz created the DA score and Ahrefs created the DR score.
A high DA and DR can help your website and blog as well. Using quality backlinks to direct traffic to deserving pages on your website, you can:
- Boost authority
- increase brand recognition
- Become an opinion leader
- Boost online presence
- Get noticed on search engines
- Increase organic website and blog traffic
- Improve your position in search engine results
When evaluating the strength and quality of your website and other sites, DA and DR scores are crucial to take into account.
How Can You Improve DA and DR Metrics?
After you’ve defined DA and DR metrics and their significance to your link building campaign, the next step is to learn how to improve these scores. You can improve your DA and DR metrics by implementing the following strategies:
1. Learn to differentiate between good and harmful links.
Obtaining high-quality backlinks is critical in your efforts to increase your DA and DR scores. However, you must first understand the difference between a good and bad link in order to select one that will benefit rather than hinder your efforts to build authority.
When researching, you can determine whether a site is worth linking to or not by answering the following questions:
- What is the DR score? What about DA?
- Is the website well-ranked?
- Is it getting a lot of organic traffic?
- Have they put any effort into the design and content?
- Are blog posts written by real people?
- What are the incoming links? What about inbound?
- Is their about page or contact information visible?
If the answers to these questions are positive, the site or page could be a good link.
2. Prioritize high-quality backlinks.
A successful link building campaign relies on backlinks from high-quality sites. When you know a good link, you can concentrate solely on obtaining high-quality backlinks. Linking to a large number of low-quality sites will not increase your DA or DR. Indeed, it may reduce it or, at the very least, harm your reputation among visitors and customers.
When strong sites link to yours, Google sees that your site is trustworthy and authoritative. This helps your site rank higher on search results pages and makes it more visible to Google users.
The first step is to conduct extensive research on the sites from which you hope to obtain backlinks. Examine the DA or DR score, page authority, and other important metrics. Examine the content quality and organic traffic, as well as whether it is mobile-friendly or fast-loading. Investigate the site’s details to determine whether it is of high quality or not.
The foundation technique is an excellent way to kick off any link-building campaign: First, you look at which pages are ranking for the keywords you’re interested in. Then you make a list of the pages that link to those pages. Finally, you make a note of the pages from which you believe you can obtain a link.
3. Create a plan for internal linking
Internal linking is also essential for effective link building. It’s not as important as getting authoritative sites to link to your site. Internal links in your blog and throughout your website content, on the other hand, can help Google better understand your site and give it a higher ranking on search results pages.
You can indicate which pages on your site are the most important and valuable by linking to them repeatedly in your content. Make a list of blog posts that you believe should receive more traffic and attention. Then, in future blog posts, include two or three of these internal links. However, make certain that they are naturally integrated into the content.
4. Produce worthwhile content
Creating valuable content is essential for SEO in general, but it can have a specific impact on your DA and DR metrics. The better your site’s content, the longer people will stay on it. And as people spend more time on your site, search engines are more likely to consider it trustworthy, increasing your DA and DR score.
Create as much original content as you can for your blog and post on a regular basis. To keep your visitors’ attention, combine excellent writing with visuals such as infographics, images, videos, and illustrations.
5. Keep an eye on the anchor text
Anchor text is an underutilized tool for improving your DA and DR metrics. It is, however, significant for page authority.
Google considers the anchor text’s relevance to the information shared at the link. Anchor text that does not match links may result in an unfavorable page authority score, lowering your overall DA or DR score and your chances of ranking high on search results pages.
Anchor text should be deliberate and should foreshadow what can be found at the link. As your anchor text, use a variety of relevant keywords and experiment with naked URLs, exact keywords, natural anchor text, and branded anchor text.
6. Employ an SEO and link-building team
Outsourcing to a link building team could be exactly what you need to boost your DA or DR metrics. Not only are SEO and link building specialists knowledgeable about link metrics, but they also have experience with various link building strategies, relationship building, data analysis, and campaign creation.
Learn how to pick the best backlink provider from among the many available on the market.
Another option is to create an internal team dedicated to SEO and link building to ensure that outreach is as effective as possible. So, begin assembling an SEO team that includes a link building expert, outreach coordinator, and research expert.
What Are Some Other Link Building Metrics to Consider?
Aside from DA and DR, there are a few other link building metrics to consider tracking to improve your strategy:
Linking root domains
The linking root domains are the domains from which your backlinks originate. You can see if your links come from different domains or the same few. This metric is important because it will help you determine whether you need to do more to diversify your backlink profile or if what you’re doing is generating backlinks from various unique domains.
Number of links
This metric counts the total number of links pointing to your website. This metric can be used to determine whether you are gaining or losing links. If your link count is growing, it could indicate that your link building campaign is succeeding. If they are declining, it means that something is wrong with your link insertion strategy.
You should also keep an eye on the page ranking for the pages you’re linking to. How do the positions of your target pages change in Google search results? Of course, you want to be in the top three on your respective pages, but landing on page one is a good starting point.
A site with a high volume of organic traffic conveys to visitors that the site is reliable, authoritative, and valuable. Examine organic traffic to see if it is increasing or decreasing. If it’s the latter, it could mean that Google has penalized your site or that your techniques aren’t working.
Improve Link Building Strategies with Metrics
You must use metrics if you want your link building campaign to be successful. Some of the most important link building metrics to track are DA and DR. High scores can help you determine whether a site is worth linking to, and they can also improve your site’s visibility and authority.
Continue to learn about important metrics for link building, and use the tips above to improve your DA and DR scores over time.
Bharat Baghel is a Digital Marketing Expert and also a SAAS content marketer. He loves to talk about SEO, content creation and Digital marketing tactics. In his free time, he likes to read and stay updated on digital marketing trends and travel to remote places on his bike. You can always reach out to Bharat on linkedin.