Mit Mehta, Author at VH Info

What Is a Need in Marketing: Types, Importance & Examples

Posted on May 28, 2024December 11, 2025 by Mit Mehta

In the dynamic world of marketing, understanding consumer needs is the foundation upon which successful strategies are built. At the heart of this lies the concept of “needs” – the fundamental requirements that drive consumer behavior and shape market demand.

As a marketer, grasping the intricacies of needs is crucial to developing products, services, and campaigns that resonate with your target audience.

In this comprehensive guide, we’ll dive deep into the realm of needs in marketing, exploring its definition, importance, types, and the steps to identify them effectively.

What is a Need in Marketing?

A need is a customer’s desire that leads to purchasing a product. When customers purchase products to fulfill needs, it indicates that needs drive customers to make purchases.

A need in marketing refers to a consumer’s fundamental requirement or desire that a product or service can satisfy. It’s an internal state of tension or lack that motivates people to take action and seek solutions. Needs can be physiological, like the need for food, water, or shelter, or they can be psychological, such as the need for belonging, esteem, or self-actualization.

For example, a consumer may need food, but their want may be a specific type of food, such as a burger. Understanding the difference between needs and wants is crucial for marketers in developing products that fulfill the needs and wants of their target audience.

In the context of marketing, needs represent opportunities for businesses to create value by offering products or services that fulfill those requirements. By understanding consumer needs, companies can develop targeted marketing strategies, design better products, and ultimately drive sales and customer loyalty.

Importance of Needs in Marketing

Identifying and addressing consumer needs is crucial for several reasons:

Product Development: Understanding needs helps businesses create products and services that directly address consumer pain points and desires, increasing the likelihood of success in the market.
Market Segmentation: Recognizing different consumer needs can help companies segment their target market and tailor their marketing efforts to specific groups, improving the effectiveness of their campaigns.
Competitive Advantage: Fulfilling unmet or underserved needs can give businesses a significant competitive edge, allowing them to differentiate themselves from competitors and capture a larger market share.
Customer Loyalty: Consistently meeting consumer needs fosters customer satisfaction and loyalty, leading to repeat business and positive word-of-mouth.
Innovation: Recognizing emerging or evolving needs can drive innovation, enabling businesses to stay ahead of the curve and introduce new products or services that resonate with consumers.

5 Steps to Find a Need in the Market

Identifying consumer needs is a crucial step in the marketing process, but it can be challenging.

Here are five steps that can help you uncover real needs in the market:

1. Understand the Jobs to Be Done Theory

The Jobs to Be Done theory suggests that people don’t simply buy products or services; they “hire” them to get a specific job done. By understanding the jobs that consumers are trying to accomplish, you can gain insights into their underlying needs and motivations.

For example, people don’t buy a drill because they need a drill; they buy a drill because they need holes in the wall. The job to be done is creating holes, and the drill is the solution they hire to get that job done.

2. Be Introspective

One of the best ways to understand consumer needs is to look inward and reflect on your own experiences. What problems or frustrations do you face in your daily life? What solutions do you wish existed? By tapping into your own needs and desires, you can often uncover potential opportunities in the market.

3. Conduct Interviews

Talking directly to consumers is one of the most effective ways to understand their needs. Conduct in-depth interviews, focus groups, or surveys to gain insights into the challenges, pain points, and aspirations of your target audience. Ask open-ended questions that encourage participants to share their thoughts and experiences freely.

4. Identify and Examine Competitors

Analyzing your competitors can provide valuable insights into the needs they are addressing and the gaps they may be leaving unfulfilled. Study their product offerings, marketing strategies, and customer feedback to identify potential areas of opportunity or unmet needs in the market and use staff augmentation when needed to support this analysis

5. Be Ever-Observant

Consumer needs can often be uncovered through careful observation of people’s behaviors, routines, and interactions. Pay attention to how people use products or services, the workarounds they employ, and the frustrations they express. These observations can reveal hidden needs that consumers themselves may not be aware of or able to articulate.

Also try monitor things people don’t say, as this can also provide valuable insights into their needs and preferences. Consider approaching them in person to gather feedback and understand their perspectives.

Types of Needs in Marketing

In marketing, needs can be categorized into different types, each requiring a different approach to address effectively:

Stated Needs

Stated needs are those that consumers explicitly express or articulate.

For example, a consumer might say, “I need a reliable car with good gas mileage.” These needs are relatively straightforward to identify and address through product development and marketing efforts.

Real Needs

Real needs are the underlying motivations or drivers behind a consumer’s stated needs.

In the car example, the real need might be the desire for cost-effective transportation or a sense of independence and freedom. Addressing real needs often requires a deeper understanding of consumer psychology and behavior.

Unstated Needs

Unstated needs are those that consumers may not explicitly express but still expect or desire.

For instance, a consumer buying a new car might expect a certain level of customer service or after-sales support, even if they don’t directly state it as a need. Identifying and addressing unstated needs can help businesses differentiate themselves and exceed customer expectations.

Delight Needs

Delight needs are those that go beyond basic requirements and provide an element of surprise, joy, or excitement for consumers. These needs are often not explicitly stated but can significantly enhance the customer experience and foster brand loyalty.

For example, a car manufacturer might include unexpected features or amenities that delight customers and create a memorable experience.

Secret Needs

Secret needs are the underlying, often subconscious motivations that drive consumer behavior. These needs can be deeply personal or emotional, such as the need for status, belonging, or self-expression. Addressing secret needs requires a deep understanding of consumer psychology and the ability to tap into emotional drivers.

Example of Needs in Marketing

Maslow’s hierarchy of needs provides a framework for understanding the different levels of needs that consumers have.

Let’s explore some examples of brands targeting different levels of needs:

Level of Need	Examples of Brands
Physiological Needs	Food companies (Nestle, Coca Cola)
Safety Needs	Insurance companies (USAA, Allstate)
Social Needs	Social networking sites (Facebook, Twitter, Instagram)
Esteem Needs	Luxury brands (iPhone, Mercedes, Estee Lauder)
Self-actualization Needs	Non-Profit organizations and NGOs (UNICEF)

Let’s consider the smartphone industry to illustrate how needs manifest in marketing:

Physiological needs: Communication, access to information
Safety needs: Secure data storage, privacy protection
Social needs: Social media connectivity, instant messaging
Esteem needs: Brand prestige, latest features and designs
Self-actualization needs: Creativity tools, personal productivity apps

Smartphone manufacturers like Apple and Samsung develop products and marketing campaigns that address these multi-layered needs, from the basic requirement of communication to the aspirational desires for status and self-expression

FAQ’s:

What is the Difference Between a Need and a Want?

The difference between a need and a want lies in their essentiality and necessity. A need refers to something essential for survival, such as basic human requirements like shelter, clothes, food, water, etc, which are essential for human beings to survive. On the other hand, a want is a desire for something that is not necessary for survival but is desired by an individual.

How Can Marketers Effectively Identify Consumer Needs?

Marketers can identify consumer needs through various methods, including market research, customer feedback, observational studies, and data analysis. Techniques like surveys, focus groups, and in-depth interviews can provide direct insights into consumer needs, while analyzing consumer behavior, purchasing patterns, and online activities can reveal implicit or unstated needs.

Why is it Important to Understand Consumer Needs?

Understanding consumer needs is crucial for businesses to develop products and services that resonate with their target audience, differentiate themselves from competitors, and foster customer loyalty. By addressing real consumer needs, businesses can create value, drive sales, and establish a competitive advantage in the market.

Can Marketing Create New Needs?

While marketing cannot create entirely new physiological or psychological needs, it can influence consumer perceptions and desires. Through effective marketing strategies, businesses can highlight existing needs that consumers may not have been aware of or create a perceived need for a specific product or service by positioning it as a solution to a problem or desire. This is known as the marketing mix, which includes considerations such as which products to sell and which channels to sell on.

How Do Needs Differ Across Cultures and Demographics?

Needs can vary significantly across different cultures, geographic regions, and demographic groups. Cultural values, societal norms, and economic factors can shape the priorities and perceptions of needs.

For example, the need for status or social acceptance might be more pronounced in certain cultures, while the need for convenience or time-saving solutions might be more prevalent in urban areas or among working professionals.

Conclusion

At VH-info, we understand the critical role that needs play in successful marketing and link building services, White label Link Building Service and SEO for startups for SaaS companies.

By deeply understanding consumer needs – whether stated, real, unstated, delight, or secret – businesses can develop products, services, and marketing strategies that truly resonate with their target audience.

Through our expertise and actionable insights, we empower SaaS brands to uncover the core needs driving consumer behavior, build high-quality content and backlinks that address those needs, and ultimately improve their search engine rankings and online visibility.

Join us on this journey of uncovering and fulfilling consumer needs, and unlock the full potential of your SaaS business.

What is Production in Marketing? Importance, Strategies & Examples

Posted on May 27, 2024December 6, 2025 by Mit Mehta

At VH Info, we understand that this is a critical question for SaaS companies looking to build links and drive growth.

After all, production and product marketing are essential components of any successful marketing strategy.

In this comprehensive guide, we’ll break down what production means in marketing, why it’s so important, and how it differs from other marketing roles.

We’ll also dive into actionable tips for creating and measuring an effective product marketing strategy, complete with real-world examples.

By the end, you’ll have a clear understanding of how to leverage production and product marketing to take your SaaS business to the next level.

What is Production in Marketing?

In marketing, production refers to the process of creating a product or service to meet the needs and wants of a target audience. It involves transforming raw materials or inputs into a finished product that provides value to customers.

Production is one of the key components of the marketing mix, also known as the “4 Ps” – product, price, place, and promotion.

The product itself is the foundation of any marketing strategy. Without a well-designed, high-quality product that solves a real customer problem, even the best marketing efforts will fall flat.

Why is Production Important in Marketing?

Production is crucial in marketing because it directly impacts a company’s ability to satisfy customer needs and generate revenue.

Here are a few key reasons why production matters:

Meeting customer demands: By producing products that align with customer preferences and needs, companies can build a loyal customer base and drive repeat purchases.
Competitive advantage: High-quality, innovative products can help differentiate a brand from competitors and establish market leadership.
Revenue generation: Efficient production processes enable companies to bring products to market quickly and cost-effectively, maximizing profitability.
Brand reputation: Consistently delivering well-made, reliable products enhances a company’s reputation and builds trust with customers.

At VH Info, we understand the critical role production plays in SaaS marketing success. That’s why we provide expert guidance and AI tools to help you optimize your product development and link-building strategies for maximum impact.

What is Product Marketing Actually Responsible For?

Product marketing sits at the intersection of product, sales, and marketing. It’s a multifaceted role that spans the entire product lifecycle, from development to launch and beyond.

Here are some of the core responsibilities of a product marketer:

1. Product Messaging and Positioning

One of the product marketer’s main responsibilities is defining how to communicate the product’s value proposition to the target audience. This involves crafting compelling messaging that highlights the product’s unique features and benefits, and positioning it effectively against competitors.

2. Managing Product Launches

Product marketers are the driving force behind successful product launches. They develop the go-to-market strategy, coordinate cross-functional teams, and execute launch activities to generate buzz and drive adoption.

3. Creating Sales Collateral

To enable the sales team to effectively sell the product, product marketers create a range of collateral such as sales decks, demo scripts, battle cards, and case studies. These assets help salespeople communicate the product’s value and handle objections.

4. Customer and Market Research

Product marketers conduct extensive research to gain deep insights into target customers, market trends, and competitive landscape. This research informs product development, messaging, and marketing strategies.

5. Reporting on Product Marketing Success

Product marketers are responsible for tracking and reporting on key metrics related to product adoption, usage, and revenue. They analyze data to identify opportunities for optimization and demonstrate the impact of their efforts.

6. Content Marketing

Many product marketers manage content marketing efforts like blogs, whitepapers, webinars, and social media to engage and convert their audience. A solution like Flipsnack interactive lead generation tool helps turn static content into personalized, clickable experiences that capture qualified leads and improve conversion rates.

7. Managing the Website

The website is often a key touchpoint for potential customers to learn about a product. Product marketers may be responsible for ensuring the website effectively communicates the product’s value proposition and drives conversions.

8. Product Roadmap Planning

While product management typically owns the product roadmap, product marketing provides valuable input based on customer feedback and market research. They help prioritize features and enhancements that will have the greatest impact on customer adoption and satisfaction.

9. Onboarding Customers

Product marketers may also play a role in onboarding new customers and ensuring they have a positive first experience with the product. This can involve creating onboarding materials, welcome emails, and in-app guides to help users quickly see value.

Does The Perfect Product Marketer Exist?

The “perfect” product marketer is a mythical creature – in reality, the role requires a diverse skill set and the ability to adapt to the unique needs of each product and company. However, there are some key qualities that the most successful product marketers tend to possess:

Deep customer empathy and understanding
Strong communication and storytelling skills
Analytical mindset and data-driven approach
Collaborative attitude and ability to influence cross-functional teams
Creativity and strategic thinking
Flexibility and adaptability in a fast-paced environment

While no product marketer will have all these qualities in equal measure, the most effective ones are constantly learning and developing their skills to meet the evolving demands of the role.

How Does Product Marketing Help Sales?

Product marketing is a critical partner to sales, providing the insights, content, and tools that enable salespeople to effectively communicate the product’s value and close deals. Some of the key ways product marketing supports sales include:

Developing sales collateral and training materials
Providing competitive intelligence and battle cards
Conducting win/loss analysis to identify areas for improvement
Aligning messaging across marketing and sales touchpoints
Enabling salespeople to demo the product effectively
Gathering customer feedback to inform product enhancements

What is the Most Important Part of Product Marketing?

While every aspect of product marketing is important, many experts argue that deep customer understanding is the foundation of success. Our Co-founder Vishal Ambani says,

“In this day and age, it’s all too easy for companies to quickly spin up products and features without truly understanding the customer and the problem they’re trying to solve.”

That’s why we’re focused on creating narratives that draw on customer insights so that buyers will see our products as a way to solve their challenges and reach their goals. The most important part of product marketing is doing the hard work upfront to gain that deep customer empathy and ensure you’re building something that truly meets their needs.”

Without a keen understanding of the target audience, it’s impossible to create effective messaging, position the product correctly, or enable sales to close deals. That’s why the best product marketers invest heavily in customer research and use those insights to guide every aspect of their strategy.

How is Product Marketing Different From Other Marketing Roles?

Product marketing is a unique role that combines elements of product management, marketing, and sales. While there is often overlap with other marketing functions, product marketing has some distinct characteristics:

Focus on a specific product: While other marketers may promote the brand as a whole, product marketers are laser-focused on driving success for an individual product or product line.
Deep product knowledge: Product marketers need an in-depth understanding of the product’s features, benefits, and technical details in order to effectively position it in the market.
Collaboration with product and sales: Product marketers work closely with product management to shape the product roadmap and with sales to enable them to sell effectively.
Ownership of go-to-market strategy: Product marketers are responsible for developing and executing the plan to bring a new product to market, from messaging to launch activities.

While product marketing may share some tactics and channels with other marketing roles, such as content marketing or digital marketing, the focus on a specific product and the close collaboration with product and sales teams set it apart.

How Do You Get Into Product Marketing?

There is no one set path to becoming a product marketer, but to break into product marketing, consider:

Gaining experience in related roles, such as content marketing or product management
Building your skills in areas like market research, data analysis, and storytelling
Networking with other product marketers and staying up-to-date on industry trends
Seeking out mentorship or training opportunities, such as courses or certifications

What Is a Product Marketing Strategy?

A product marketing strategy is a comprehensive plan for bringing a product to market and driving its growth and success over time. It encompasses all the activities and tactics involved in positioning, promoting, and selling the product to the target audience.

An effective product marketing strategy aligns the product with the needs and preferences of the target customer, differentiates it from competitors, and communicates its unique value through compelling messaging and content. It also includes the go-to-market plan for launching the product and the ongoing efforts to drive adoption, usage, and loyalty by effectively conveying the product’s value.

Some key components of a product marketing strategy include:

Target audience definition and segmentation
Product positioning and messaging
Pricing and packaging
Launch plan and timeline
Sales enablement and training
Customer onboarding and education
Demand generation and lead nurturing
Customer feedback and insights gathering
Metrics and performance tracking

A well-crafted product marketing strategy ensures that all the various elements of product, marketing, and sales are working together in a coordinated way to achieve the business’s goals for the product.

How Do You Create a Product Marketing Strategy?

Creating a product marketing strategy is a multi-step process that requires deep customer understanding, market research, and cross-functional collaboration.

Here’s a high-level overview of the key steps:

Step 1: Research and Develop the Product

The first step in any product marketing strategy is to ensure that the product itself is solving a real customer need and delivering value. This involves:

Conducting market research to identify customer pain points and preferences
Defining the target audience and creating detailed buyer personas
Collaborating with product management to shape the product roadmap and prioritize features
Testing and validating the product concept with potential customers

Step 2: Formulate the Product Story

Once the product is defined, the next step is to craft a compelling narrative around it. This includes:

Developing the product positioning and key messaging points
Identifying the product’s unique value proposition and differentiators
Creating a messaging hierarchy and pillars to ensure consistency across touchpoints
Testing and refining the messaging with target customers

Step 3: Create Content with a Well-Honed Narrative

With the product story in place, the next step is to bring it to life through various types of content, such as:

Website copy and landing pages
Product videos and demos
Sales collateral and battle cards
Blog posts and thought leadership content
Social media posts and ads
Email marketing campaigns

All of these content pieces should align with the core product narrative and messaging pillars to create a cohesive story across channels.

Step 4: Launch The Product

The product launch is a critical moment in any product marketing strategy. Key activities in this phase include:

Developing the go-to-market plan and timeline
Coordinating cross-functional teams (product, marketing, sales, support)
Executing pre-launch buzz-building activities, such as teaser campaigns and influencer outreach
Preparing sales and support teams with training and enablement materials
Launching the product across key channels and touchpoints
Monitoring and optimizing launch performance in real-time

A successful product launch sets the stage for ongoing growth and adoption of the product.

Step 5: Review the Launch and Continue to Iterate

After the launch, the product marketing strategy shifts into a mode of continuous improvement and optimization. This involves:

Gathering and analyzing customer feedback and usage data
Identifying areas for improvement in messaging, positioning, or tactics
Iterating on the product itself based on customer insights
Developing ongoing marketing and sales programs to drive adoption and loyalty
Tracking and reporting on key metrics to measure success over time

How Do You Measure a Product Marketing Strategy?

Measuring the success of a product marketing strategy involves tracking a range of metrics across the customer journey, from awareness to adoption and loyalty.

Some key metrics to consider include:

Product awareness and consideration: Metrics like website traffic, social media engagement, and brand search volume can indicate how well the product is resonating with the target audience.
Lead generation and conversion: Tracking the number and quality of leads generated through product marketing efforts, as well as the conversion rate from lead to customer, can help measure the effectiveness of demand generation tactics.
Product adoption and usage: Metrics like sign-ups, activations, and feature usage can provide insight into how well customers are adopting and deriving value from the product.
Customer retention and loyalty: Tracking metrics like customer churn, renewal rate, and Net Promoter Score (NPS) can help gauge the long-term success of the product and identify areas for improvement.
Sales enablement: Metrics like sales cycle length, win rate, and average deal size can indicate how well product marketing is supporting the sales team and driving revenue growth.
Marketing ROI: Calculating the return on investment for various product marketing tactics, such as content marketing or paid advertising, can help optimize the marketing mix over time.

Product Marketing Examples

To bring the concepts of product marketing to life, let’s look at a few real-world examples of companies that have executed effective product marketing strategies.

Apple

Apple is known for its sleek, innovative products and its ability to create buzz and anticipation around each new release.

Some key elements of Apple’s product marketing strategy include:

Focusing on the user experience and benefits, rather than just technical specs
Creating a sense of exclusivity and desirability around its products
Leveraging influencers and early adopters to generate word-of-mouth buzz
Executing highly choreographed product launches with keynote events and media coverage

Billie

Billie is a direct-to-consumer razor brand that has disrupted the traditional shaving industry with its affordable, high-quality products and inclusive messaging.

Some key elements of Billie’s product marketing strategy include:

Developing a strong brand identity and voice that resonates with its target audience of millennial women
Using social media and influencer marketing to build awareness and credibility
Offering a subscription model to drive recurring revenue and customer loyalty
Addressing social issues and taboos around women’s body hair in its messaging

Pepsi Cola

Pepsi Cola is a classic example of a company that has used product marketing to differentiate itself in a crowded market.

Some key elements of Pepsi’s product marketing strategy include:

Positioning itself as the “choice of a new generation” and aligning with youth culture and music
Leveraging celebrity endorsements and sponsorships to build brand awareness
Developing memorable advertising campaigns and slogans, such as “The Pepsi Challenge“
Constantly innovating with new product variations and limited-edition flavors

Uber

Uber is a ride-sharing app that has revolutionized the transportation industry with its convenient, on-demand service.

Some key elements of Uber’s product marketing strategy include:

Focusing on the user experience and making the app as seamless and intuitive as possible
Leveraging word-of-mouth and referral marketing to drive adoption
Partnering with local events and venues to build brand awareness and loyalty
Constantly expanding into new markets and services, such as food delivery with Uber Eats

McDonald’s

McDonald’s is a global fast-food chain that has used product marketing to build a strong brand identity and loyal customer base.

Some key elements of McDonald’s product marketing strategy include:

Developing iconic products and menu items, such as the Big Mac and Happy Meal
Using consistent branding and messaging across all touchpoints, from packaging to advertising
Leveraging partnerships and sponsorships, such as the Olympics and Disney, to reach new audiences
Constantly innovating with new menu items and promotions to keep customers engaged

MailChimp

MailChimp is an email marketing platform that has used product marketing to stand out in a crowded market and build a loyal customer base.

Some key elements of MailChimp’s product marketing strategy include:

Developing a quirky, memorable brand voice and visual identity
Focusing on ease of use and creating a seamless user experience
Offering a freemium pricing model to drive adoption and upgrades
Partnering with other tools and platforms to expand its reach and functionality

The Role of Text Marketing in Product Marketing

As part of a well-rounded product marketing strategy, text marketing can be a powerful tool for direct and timely communication. SMS boasts high open rates and fast response times, making it ideal for product updates, onboarding, and promotional campaigns.

Falkon SMS is a strong solution for SaaS businesses looking to scale their business texting efforts. It offers easy integration, automation features, and analytics that help teams engage customers, drive adoption, and boost retention, all while staying compliant with regulations.

By incorporating text marketing software tools like Falkon SMS, product marketers can ensure their messaging reaches users where it matters most: their phones.

Conclusion

At VH Info, we’re passionate about helping SaaS businesses master the art and science of product marketing. Our team of experts has years of experience developing and executing product marketing strategies for a range of SaaS products, from early-stage startups to enterprise solutions.

Whether you’re looking to launch a new product, reposition an existing one, or optimize your product marketing efforts for maximum impact, VH Info has the resources and expertise you need.

From customer research and messaging development to launch planning and sales enablement, we can support you at every stage of the product marketing journey.

So if you’re ready to take your SaaS product marketing to the next level, we invite you to explore our range of resources and services at VH Info. From in-depth guides and templates to personalized consulting and training, we have everything you need to develop and execute a winning product marketing strategy.

Visit us at vh-info.com to learn more and start your product marketing journey today.

Selling in Marketing: Definition, Process, Importance, Types & Examples

Posted on May 26, 2024December 4, 2025 by Mit Mehta

In today’s competitive business landscape, selling plays a pivotal role in the success of any organization.

As an integral part of the marketing process, selling involves a wide range of strategies and techniques aimed at persuading customers to purchase products or services.

At VH Info, we understand the importance of effective selling in marketing and how it can drive growth for SaaS companies.

In this comprehensive guide, we’ll dive deep into the concept of selling, its role in marketing, and provide actionable insights to help you optimize your sales efforts.

What is Selling in Marketing?

Selling in marketing refers to the process of persuading potential customers to buy a product or service. It involves communicating the value proposition of an offering and convincing the target market to make a purchase decision. The selling process is a critical component of the overall marketing strategy, as it directly impacts revenue generation and business growth.

Selling vs Marketing

While selling and marketing are closely related, they are distinct concepts.

Marketing encompasses a broad range of activities aimed at identifying customer needs, developing products or services to meet those needs, and promoting them to the target market.

Selling, on the other hand, focuses specifically on the act of persuading customers to make a purchase.

In essence, selling is a subset of the marketing process.

Role of Selling in the Marketing Process

Selling plays a crucial role in the marketing process by converting potential customers into actual buyers. It bridges the gap between the marketing efforts that generate leads and the final purchase decision. Effective selling helps businesses build relationships with customers, understand their needs, and provide solutions that address their pain points.

How Selling Works?

The selling process typically involves several stages, including prospecting, qualifying leads, presenting the product or service, handling objections, and closing the sale. Sales representatives engage with potential customers through various channels, such as face-to-face meetings, phone calls, email, and social media, to guide them through the sales funnel.

Importance of Selling in Marketing

Selling is essential for the success of any business, as it directly impacts revenue generation and profitability.

Effective selling helps companies:

Increase market share and customer base
Build strong customer relationships and loyalty
Gain a competitive edge in the market
Drive innovation and product development based on customer feedback

Different Types of Selling

Based on Target Audience:

There are several different types of selling, each with its own characteristics and objectives. Understanding these types of selling can help businesses tailor their sales approach to meet the specific needs of their target audience.

Personal Selling: Personal selling involves face-to-face interaction between a sales representative and a potential customer. It requires building relationships and providing personalized solutions to meet the customer’s needs. This type of selling is often used for high-value products or services that require a more in-depth understanding and explanation.
Outside Sales: Outside sales involves sales representatives physically visiting customers or potential customers at their location. This can include in-person meetings, product demonstrations, or sales presentations. Outside sales representatives may travel extensively to meet with clients and build relationships.
Direct Sales: Direct sales involve selling products or services directly to consumers without the involvement of a middleman. This can include door-to-door sales, telemarketing, or selling through a company’s website or online platform. Direct sales allow for direct communication and relationship-building with customers.
Consultative Selling: Consultative selling involves acting as a consultant to the customer, understanding their needs, and offering customized solutions. This type of selling requires deep product knowledge, the ability to ask probing questions, and a focus on building long-term relationships.
Inside Sales: Inside sales involve selling products or services remotely, often through phone calls or online communication channels. Inside sales representatives may use video conferencing or other remote communication tools to engage with customers and close sales.

Each type of selling has its own advantages and requires different skill sets. Businesses can choose the approach that best aligns with their products, target audience, and overall sales objectives.

Based on Approach & Techniques:

There are various types of selling, each with its own approach and techniques:

Transactional selling: Focuses on short-term sales and quick transactions
Consultative selling: Emphasizes understanding customer needs and providing tailored solutions
Solution selling: Identifies customer challenges and offers products or services as solutions
Relationship selling: Prioritizes building long-term relationships with customers

What are Some Best Practices for Selling in Marketing?

To excel in selling, businesses should adopt the following best practices:

Understand your target market and their needs
Develop a clear value proposition for your products or services
Train your sales team on effective selling techniques
Leverage technology and sales software to streamline the selling process
Focus on building genuine relationships with customers
Continuously gather feedback and adapt your selling strategies

Selling Strategies and Techniques

Effective selling requires a combination of strategies and techniques, such as:

Active listening to understand customer needs and pain points
Asking open-ended questions to gather valuable insights
Demonstrating the value of your products or services through storytelling and case studies
Handling objections with empathy and providing solutions
Utilizing social proof and testimonials to build trust and credibility

How can Selling in Marketing be Integrated with other Strategies?

Selling in marketing can be seamlessly integrated with other strategies to create a holistic approach:

Content marketing: Develop relevant content that educates and nurtures leads throughout the sales funnel
Email marketing: Use targeted email campaigns to engage prospects and guide them towards a purchase decision
Social media marketing: Leverage social platforms to build brand awareness, engage with potential customers, generate leads, and manage multiple accounts.
Marketing automation: Streamline the selling process by automating repetitive tasks and personalizing customer interactions

Examples of Selling in Marketing

A SaaS company using consultative selling to understand a client’s business challenges and recommending a customized software solution
A real estate agent leveraging relationship selling to build trust with potential buyers and sellers
An e-commerce store using email marketing to nurture leads and encourage them to make a purchase
A B2B company using social media to engage with decision-makers and showcase their expertise in the industry

FAQ’s:

What are the Key Skills Required for Effective Selling?

Effective selling requires a combination of skills, including active listening, empathy, communication, persuasion, and adaptability. Sales representatives must be able to understand customer needs, articulate the value proposition of their products or services, and build trust with potential buyers.

How can Businesses Improve their Selling Efforts?

To improve selling efforts, businesses should focus on:

Providing comprehensive training and support to their sales team
Leveraging technology and sales software to streamline processes and gain insights
Continuously gathering customer feedback and adapting selling strategies accordingly
Fostering a customer-centric culture that prioritizes building genuine relationships

How has Selling Evolved in the Digital Age of Marketing?

In the digital age, selling has become more dynamic and data-driven. Sales teams now rely on channels like social media, email, and video conferencing to connect with prospects in real time. Using an interactive lead generation tool online enables more personalized outreach by transforming static content into engaging experiences that capture high-quality leads and drive conversions.

What Role does Technology Play in Modern Selling?

Technology plays a crucial role in modern selling by enabling sales teams to:

Automate repetitive tasks and streamline processes
Gain valuable insights into customer behaviour and preferences
Enhance outreach and follow-up through AI SDR.
Personalize interactions and deliver targeted content
Collaborate effectively across teams and geographies

How can Selling Contribute to Long-Term Customer Relationships?

Selling, when done right, can contribute to long-term customer relationships by:

Focusing on understanding and addressing customer needs rather than just closing a sale
Providing exceptional customer service and support throughout the sales process and beyond
Continuously engaging with customers and gathering feedback to improve products and services
Building trust and credibility through transparent and ethical selling practices

Is Personal Selling Still Relevant in Today’s Marketing Landscape?

Yes, personal selling remains relevant in today’s marketing landscape. While digital channels have transformed the way businesses reach customers, personal selling allows for more targeted and personalized interactions. Face-to-face meetings, phone calls, and video conferences enable sales representatives to build rapport, address specific concerns, and provide tailored solutions

Conclusion

Selling is a vital component of the marketing process, directly impacting the success and growth of businesses.

By understanding the importance of selling, adopting best practices, and leveraging the right tools and techniques, companies can effectively persuade customers to make a purchase decision.

At VH Info, we specialize in helping SaaS companies optimize their selling efforts through our comprehensive SaaS link building services, White Label Link building service and SEO for Startups.

By creating high-quality content, securing guest posts on authoritative websites, and fixing broken links, we enable our clients to improve their search engine rankings, drive targeted traffic, and ultimately, boost their sales.

What is GMB in Marketing: Benefits, How To Use & Many More….

Posted on May 26, 2024September 30, 2025 by Mit Mehta

As a business owner, you know how crucial it is to have a strong online presence, especially on Google. One of the most powerful tools for local businesses is a Google My Business (GMB) listing, now known as a Google Business Profile (GBP).

In this comprehensive guide, we’ll dive into what GMB/GBP is, how it can benefit your business, and provide step-by-step instructions on setting up and optimizing your Google My Business listing to improve local visibility in search results and online marketing efforts. Let’s get started!

What is Google My Business (Now Known as Google Business Profile)?

Google My Business, now known as Google Business Profile, is a free tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps.

By creating a GBP listing, also known as a Google Business account, you can showcase your business name, location, hours of operation, photos, and more. This information appears when potential customers search for your business or businesses like yours on Google, increasing your visibility in local search results and driving traffic to your business’s website.

It is highly recommended to create a Google Business account, also known as a Google My Business account, to take full advantage of the features offered by Google My Business for optimizing your local business.

What are the Benefits of Google My Business?

Having a well-optimized Google Business Profile offers numerous benefits for local businesses:

Increased Visibility: Your business information appears in Google Search, Google Maps, and the Google Local Pack, making it easier for potential customers to find you.
Better Local SEO: A complete and accurate GBP listing can improve your local search rankings, helping you appear higher in search results when people look for businesses like yours in their area.
Improved Trust and Credibility: Displaying your business information, photos, and customer reviews on your GBP builds trust and credibility with potential customers.
Insights and Analytics: GBP provides valuable insights into how customers find and interact with your listing, including search queries, phone calls, and direction requests.
Direct Communication: Customers can message you directly through your GBP listing, making it easy to connect and engage with them.

How to use Google My Business for Local Marketing?

1. Engage with Consumers

Respond to customer reviews, both positive and negative, to show that you value their feedback. Use Google Posts to share updates, promotions, and events directly on your GBP listing.

2. Highlight your Business

Add high-quality photos and videos to showcase your products, services, and business interior/exterior. Use the Products and Services sections to feature your offerings.

3. Gain Insights

Regularly check your GBP Insights to see how customers find and interact with your listing. Use this data to make informed decisions about your local marketing strategies.

4. Perform Local SEO

Include relevant keywords in your business description, posts, and responses to reviews. Encourage customers to leave reviews and respond to them promptly.

Local SEO Insights:

What is GMB/GBP in Digital Marketing?

In digital marketing, Google My Business/Google Business Profile is an important tool for local Search engine optimization. It helps businesses improve their online visibility, attract new customers, and manage their reputation.

What Should I put on Google My Business?

Your google my business page should include accurate and up-to-date information about your business name, address, phone number, website, business address, business category, products/services, logo, cover photo, business’s website, business hours, and business photos/videos.

What are GMB/GBP Attributes?

Attributes are special features or amenities that you can add to your GMB listing, such as “wheelchair accessible,” “outdoor seating,” or “free Wi-Fi.” These help potential customers learn more about your business and what sets you apart.

How to Set Up Your Google Business Profile From Scratch?

Setting up your Google Business Profile from scratch is a straightforward process.

Here are the steps you need to follow:

Step 1: Go to Google Maps and Add Your Business

Search for your business on Google Maps. If it doesn’t appear, click on “Add your business.”

Step 2: Create Your Business Account

Step 3: Fill Out Your Business Name and Category

Enter your business name and select the most accurate category that describes your business.

Step 4: Add Your Location

If you have a physical location that customers can visit, add your address. If you serve customers at their location, you can skip this step.

Step 5: Choose Your Service Area

If you serve customers at their location, specify your service area by adding the cities, counties, or regions you cover.

Step 6: Add Your Contact Information

Enter your business phone number and website URL.

Step 7: Opt In to Updates and Recommendations

Choose to receive updates and recommendations from Google to help you improve your GBP listing.

Step 8: Verify Your Listing

Google will send you a verification code by mail, phone, or email to confirm that you are the rightful owner of the business. Follow the instructions to verify your listing.

How to Claim an Existing, Unverified Listing?

If you come across an existing, unverified listing for your business on Google, you can claim and take control of it by following these steps:

Step 1: Search For Your Business on Google Maps

If your business appears but is marked as “Claim this business,” it means your listing is unverified.

Step 2: Look for the “Claim this Business” Button

Click on the “Claim this business” button to start the claiming process.

Step 3: Click “Manage Now”

After clicking “Claim this business,” a window will appear. Click on the “Manage now” button to proceed.

Step 4: Verify Your Business

Google will send you a verification code to confirm that you are the rightful owner of the business. Follow the instructions to verify your listing.

How to Request Access to a GBP Managed by Someone Else?

If your Google Business Profile (GBP) is managed by someone else and you need access, you can request access by following these steps:

Step 1: Go to the Create Page

Visit the Google Business Profile page and click on “Request Access.”

Step 2: Request Access

Enter the email address associated with your Google Account and click “Request Access.”

Step 3: Fill Out the Form

Provide your contact information and explain why you should be granted access to the GBP listing. Submit the form and wait for a response from the current listing owner.

How To Optimize Your Google My Business Profile?

Complete all sections of your GBP listing, including business description, products/services, and attributes.
Add high-quality photos and videos showcasing your business, products, and services.
Encourage customers to leave reviews and respond to them promptly, both positive and negative.
Use Google Posts to share updates, promotions, and events.
Monitor your GBP Insights regularly to track your listing’s performance and make data-driven decisions.

FAQ’s:

Is Google My Business Completely Free?

Yes, creating and managing a Google Business Profile is completely free.

How can I Access my Google Business Profile Account?

You can access your GBP account by signing in to Google Maps or Google Search with the Google Account associated with your business.

Who can use Google Business Profile?

Any business that has a physical location or serves a specific geographic area can use Google Business Profile.

How do I use Google Business Profile?

To use GBP, create or claim your listing, verify your business, and then manage your profile by adding and updating information, responding to reviews, and creating posts.

Where do Google Business Profile Listings appear?

GBP listings appear in Google Search, Google Maps, and the Google Local Pack when users search for businesses like yours.

Is Google My Business Still Active?

Yes, Google My Business is still active, but it has been rebranded as Google Business Profile.

Do You Need to Have a Physical Address to Use GBP?

No, businesses that serve customers at their locations, such as plumbers or mobile dog groomers, can use GBP without a physical address.

What to Do If You Don’t Want to Display Your Address in GBP

If you don’t want to display your address, you can choose to hide it in your GBP settings. However, you’ll still need to provide an address for verification purposes.

How to List More Than One Location on Google My Business Profile?

If your business has multiple locations, you can create a separate GBP listing for each one. Manage them all under a single Google Account for convenience.

How to Change an Address on Your Google My Business Profile?

To change your address, sign in to your GBP account, click on the “Info” tab, and then click on the address field to edit it. Follow the prompts to verify your new address.

What to Do When Your Business Category Isn’t Available on GBP?

If your specific business category isn’t available, choose the closest available category that accurately represents your business. You can also suggest a new category to Google.

What Are Labels in GBP and Why Are They Important?

Labels are tags you can add to your GBP listing to help you organize and filter your locations if you manage multiple listings. They are for internal use only and are not visible to the public.

What is the Difference between Google Business Profile, Google Listings, and Google Places for Business?

These terms all refer to the same thing – the free tool provided by Google to help businesses manage their online presence. Google Places for Business was the original name, which was later changed to Google My Business, and most recently, to Google Business Profile.

Conclusion

Google My Business, now known as Google Business Profile, is a powerful tool for local businesses looking to improve their online visibility, attract more customers, and manage their reputation.

By setting up and optimizing your GBP listing, you can showcase your business information, engage with customers, and gain valuable insights to inform your local marketing strategies.

At VH-info, we understand the importance of a strong online presence for SaaS businesses. Our team of experts can help you navigate the world of local SEO and make the most of your Google Business Profile. Visit our website to learn more about our services and how we can help your business grow.

Best 21 HR Software Pricing 2024 [Guide]

Posted on May 25, 2024January 29, 2026 by Mit Mehta

What is Human Resource Management?

Human Resource Management (HRM) is the department of a company that deals with all aspects of its employees. In short, it’s about getting the best people, keeping them happy, and making sure they’re able to do their jobs well.

Here are some of the key things HR departments typically do:

Recruit and hire new employees
Train and develop employees
Manage employee benefits and compensation
Maintain employee relations
Ensure compliance with labor laws

An effective HR department can help a company achieve its goals by creating a positive work environment, attracting and retaining top talent, and improving employee productivity, often supported by external HR consultants when internal capacity is limited..

Factor that matters HR Software Pricing

The cost of HR software can vary significantly depending on several factors. Here are some of the key things to consider when budgeting for HR software:

Number of Users
Features and Functionality:
Customization:
Deployment Type:
Support and Maintenance:
Compliance and Security Features:
Training and Implementation:
Vendor Reputation and Market Position:
Contract Length:
Integration with Other Systems:

By considering these factors, you can get a better idea of how much HR software will cost for your business. It’s important to carefully evaluate your needs and budget before making a decision. For companies managing international teams, using an Employer of Record service can streamline HR and payroll processes, ensuring compliance across borders.

8 Best Super CRM Tool For Startup – To Use Anyway in 2024

HRIS Pricing

HRIS-PRICING

HRIS stands for Human Resources Information System. It’s a software solution that acts as a central hub for all your HR data and streamlines many of the tasks within the HR department.

Best 5 HRIS Software

#1 Monday.com HR

Monday HR

Monday.com offers an HR management solution built on their existing work management platform. It provides a flexible system for managing various HR functions but isn’t a fully-fledged HRIS.

Top Features:

Streamlined recruitment & onboarding processes with templates and automations.
Employee directory with permission-based access.
Performance review templates and competence management models.
Integration with other HR software for specific needs.

Pricing Structure:

Free Plan Available Upto 2 Users
Basic Plan : 3 Users / 36$ Per Month
Standard Plan : 3 Users / 42$ Per Month
Pro Plan : 3 Users / 72$ Per Month
Enterprise Plan : Contact to Sales

#2 OrgaNice

OrgaNice

OrgaNice presents an AI-powered HR management solution tailored for Slack-first teams. Enhance your workplace culture with a focus on active listening, ensuring your Slack-based teams stay organized, recognized, synchronized, and engaged.

Top Features:

Build your org chart with AI based on Slack data.
Celebrate birthdays and anniversaries in your Slack workspace.
Manage time offs and vacations without leaving Slack.
Kickstart a culture of recognition in your Slack workspace.
Make employee feedback your superpower – right in Slack.

Pricing Structure:

Free Plan Available < 36 members in Slack workspace
Professional Plan : $1.25. Billed monthly per employee
Enterprise Plan : Contact to Sales

#3 Rippling

[caption id=”attachment_11850″ align=”aligncenter” width=”1592″ Rippling

Rippling is a cloud-based HRIS designed for small and medium-sized businesses, offering a user-friendly experience for both HR professionals and employees, with Rippling Integrations enabling seamless connections across payroll, benefits providers, and other HR tools.

Top Features:

Employee onboarding, PTO tracking, and document management.
Payroll processing and benefits administration (integrations with providers).
Performance management tools and applicant tracking system (additional features).
Easy-to-use interface with mobile app access.

Pricing Structure:

Rippling offers a transparent pricing structure based on a monthly fee per user.

#4 Workday

[caption id=”attachment_11851″ align=”aligncenter” width=”1881″ Workday[/caption

Workday is a leading cloud-based HRIS designed for large enterprises. It offers a comprehensive suite of HR functionalities with strong reporting and analytics capabilities.

Top Features:

Core HR features like employee self-service, organizational management, and time tracking.
Talent management including recruitment, onboarding, and performance management.
Financial management features like payroll, benefits administration, and expense management (integrations or additional modules).
Advanced reporting and analytics tools.

Pricing Structure:

30 Day Free Trial Available
Workday utilizes a quote-based pricing model. The cost typically depends on the number of users, features required, and implementation complexity.

#5 FactoHR

FactoHR

FactoHR is a leading Human Resource Information System (HRIS) software designed to streamline HR processes and empower businesses to make data-driven decisions. With its comprehensive features, factoHR offers a one-stop solution for managing various HR functions, from employee onboarding to performance management and payroll processing.

Top Features:

Centralize employee data, manage records, and track employee lifecycle information.
Streamline the hiring process with applicant tracking, job postings, and automated onboarding workflows.
Accurately track employee hours, manage leave, and calculate overtime.
Automate payroll calculations, and deductions, and generate payslips, ensuring compliance with labor regulations.
Empower employees with a mobile app for self-service and on-the-go access to HR information.

Pricing Structure: Contact the vendor

Payroll Software Pricing

[caption id=”attachment_11844″ align=”aligncenter” width=”2240″ Payroll-Software-Pricing[/caption

This software automates the process of calculating and distributing employee salaries and wages. It takes into account factors like hours worked, pay rates, taxes, and deductions. Payroll software can also handle direct deposit, generate pay stubs, and file payroll taxes.

Best 3 Payroll Software

While OnPay, Gusto, and Justworks all touch on aspects of HR, their primary focus is on payroll processing and related features. Here’s a breakdown of each:

#1 OnPay

[caption id=”attachment_11852″ align=”aligncenter” width=”1677″ OnPay[/caption

OnPay is an online payroll processing service designed for growing businesses. It focuses on ease of use and affordability.

Top Features:

Streamlined payroll processing for salaried, hourly, and contract employees.
Automated tax filing and direct deposit.
Integration with popular accounting software.
Mobile app access for employees and payroll managers.

Pricing Structure:

OnPay offers a flat-rate pricing model per paycheck processed, with discounts for higher volume.

#2 Gusto

[caption id=”attachment_11853″ align=”alignnone” width=”1684″ Gusto[/caption

Gusto is a comprehensive payroll and HR platform designed for small and medium-sized businesses. They offer a wider range of HR features compared to OnPay.

Top Features:

All features of OnPay, plus:
Benefits administration (health insurance, etc.) with automated deductions.
Time tracking and project management tools (additional plan).
Onboarding tools and employee self-service portal.
Basic talent management features like performance reviews.

Pricing Structure: Gusto offers tiered pricing based on features and number of employees. Basic plans cover payroll, while higher tiers include additional HR functionalities.

#3 Justworks

[caption id=”attachment_11854″ align=”aligncenter” width=”1762″ JustWorks[/caption

Justworks is a Professional Employer Organization (PEO) that combines payroll, HR administration, and employee benefits into a single package. They handle many employer responsibilities, making them ideal for companies that want to outsource HR tasks.

Top Features:

All features of OnPay, plus:
Employer health insurance and other benefit options (potentially lower cost due to Justworks’ buying power).
Dedicated HR support team to handle tasks like compliance and new hire paperwork.
Workers’ compensation insurance.

Pricing Structure:

Justworks uses a per-employee, per-month pricing model. The cost varies depending on the plan and number of employees.

Recruitment Software Pricing

[caption id=”attachment_11845″ align=”alignnone” width=”2240″ Recruitment-Software-Pricing[/caption

Applicant Tracking Systems (ATS) streamline the recruitment process by helping you manage job postings, applications, and candidate information. They allow you to source candidates, screen resumes, schedule interviews, and track the progress of applicants throughout the hiring process.

Best 3 Recruitment Software

#1 JazzHR

[caption id=”attachment_11855″ align=”aligncenter” width=”1765″ JazzHR[/caption

JazzHR is a user-friendly ATS that caters to small and medium-sized businesses. It offers core recruitment features and integrates with various HR tools.

Top Features:

Job posting and multi-channel distribution to job boards.
Easy-to-use interface for managing applications and candidate profiles.
Automated workflows for scheduling interviews and sending emails.
Talent pool management to track potential candidates.
Integrations with popular HRIS, payroll, and productivity tools (may require additional fees).

Pricing Structure:

JazzHR offers tiered pricing based on features and number of users.

#2 Breezy HR

[caption id=”attachment_11856″ align=”aligncenter” width=”1728″ Breezy HR[/caption

Breezy HR is a modern and affordable ATS known for its ease of use and mobile-friendly design.

Top Features:

Simple job posting and social media sharing.
Conversational interview scheduling with candidates.
Collaborative hiring tools for teams.
Candidate scorecards and ranking system.
Strong reporting and analytics to track recruitment metrics.
Free plan available with limited features.

Pricing Structure: Breezy HR offers a free plan with basic features, along with paid tiers with additional functionalities based on number of users.

#3 Zoho Recruit

[caption id=”attachment_11857″ align=”aligncenter” width=”1888″ Zoho Recruit[/caption

Zoho Recruit is a comprehensive ATS with a robust feature set, ideal for businesses of all sizes. It’s part of the Zoho suite, offering integrations with other Zoho applications.

Top Features:

All features of JazzHR and Breezy HR (paid plans).
Advanced sourcing tools like social recruiting and career page management.
Customization options for workflows and candidate assessments.
Mobile app for managing recruitment on the go.
Integrates with other Zoho applications like CRM and project management tools.

Pricing Structure: Zoho Recruit offers tiered pricing based on features and number of users.

HR Onboarding Software Pricing

[caption id=”attachment_11842″ align=”aligncenter” width=”2240″ HR-Onboarding-Software-Pricing

HR Onboarding software helps automate and improve the process of integrating new hires into your company. It can be used to collect new employee information, assign training modules, complete paperwork, and help them get acquainted with the company culture and expectations.

Best 3 Onboarding Software

#1 Namely HR

Namely HR

Namely HR is a cloud-based HRIS designed for mid-sized businesses. It offers a user-friendly interface and focuses on employee engagement features.

Top Features:

Core HR features like payroll, benefits administration, and time tracking.
Applicant tracking system (ATS) for recruitment management.
Performance management tools with goal setting and feedback.
Employee self-service portal and mobile app access.
Built-in social newsfeed to foster employee communication and engagement.
Integrations with other business tools (may require additional fees).

Pricing Structure: Namely HR uses a custom quote-based pricing model. The cost typically depends on the number of employees, features required, and implementation complexity.

#2 Paycor

Paycor

Paycor is a cloud-based HRIS designed for businesses of all sizes. They offer a modular approach, allowing companies to choose the specific HR features they need.

Top Features:

Core HR features like payroll, benefits administration, and time & attendance tracking.
Talent management tools including onboarding, applicant tracking (ATS), and learning management.
Performance management with feedback and goal tracking.
HR analytics and reporting to measure key metrics.
Compliance tools to help manage regulations and tax filings.
Scalable platform to accommodate business growth.

Pricing Structure: Paycor offers tiered pricing based on features and number of employees. They also have a modular pricing option where you can choose the specific HR functionalities you need.

#3 ADP Workforce Now

ADP Workforce Now

ADP Workforce Now is a cloud-based HRIS from a leading payroll provider, ADP. It’s a comprehensive solution that caters to businesses of all sizes.

Top Features:

Core HR features like payroll, benefits administration, and time & attendance.
Talent management with applicant tracking (ATS), onboarding, and performance management.
Compliance tools and tax filing assistance.
Learning management system (LMS) for employee training.
HR reporting and analytics with customizable dashboards.
Strong integrations with other ADP solutions.

Pricing Structure:

ADP Workforce Now uses a custom quote-based pricing model. The cost typically depends on the number of employees, features required, and implementation complexity.

Performance Management Software Pricing

Performance-Management-Software-Pricing

Performance Management software helps you set performance goals for employees, track their progress, provide feedback, and conduct performance reviews. It can also be used to identify areas for development and create training plans.

Best 3 Performance Management Software

#1 Bamboo HR

Bamboo HR

BambooHR is a cloud-based HRIS designed for small and medium-sized businesses. It focuses on core HR functionalities with a user-friendly interface.

Top Features:

Streamlined employee onboarding and offboarding processes.
Centralized storage for employee information and documents.
Time off tracking and leave management.
Employee self-service portal for accessing personal data and requesting leave.
Basic reporting and analytics on HR metrics.
Integrations with payroll providers and other business tools (may require additional fees).

Pricing Structure:

BambooHR offers tiered pricing based on the number of employees.

#2 Paycor

Paycor

Paycor is a cloud-based HRIS designed for businesses of all sizes. They offer a modular approach, allowing companies to choose the specific HR features they need.

Top Features:

Core HR features like payroll, benefits administration, and time & attendance tracking.
Talent management tools including onboarding, applicant tracking (ATS), and learning management.
Performance management with feedback and goal tracking.
HR analytics and reporting to measure key metrics.
Compliance tools to help manage regulations and tax filings.
Scalable platform to accommodate business growth.

Pricing Structure: Paycor offers tiered pricing based on features and number of employees. They also have a modular pricing option where you can choose the specific HR functionalities you need.

#3 Synergita

Synergita

Synergita is a cloud-based HRIS designed for mid-sized and larger businesses. It offers a comprehensive suite of HR functionalities with strong reporting and analytics capabilities.

Top Features:

All features of BambooHR, plus:
Applicant Tracking System (ATS) for recruitment management.
Performance management with goal setting, feedback, and reviews.
Learning management system (LMS) for employee training.
Advanced reporting and analytics with customizable dashboards.
Talent management tools like succession planning and skills gap analysis (may require higher tiers).
Strong compliance features to help manage regulations.

Pricing Structure:

Synergita uses a custom quote-based pricing model. The cost typically depends on the number of employees, features required, and implementation complexity.

Time and Attendance Software Pricing

Time-and-Attendance-Software-Pricing

This software tracks employee hours worked. It can be used with clocking in/out systems, mobile apps, or time cards. Time and attendance software can help ensure accurate payroll calculations and identify trends in employee work patterns.

Best Time and Attendance Software

#1 Clockify

Clockify

Clockify is a freemium cloud-based time tracking software with basic project management features. It’s suitable for small businesses and teams.

Top Features:

Free plan with unlimited users for basic time tracking.
Easy-to-use interface for clocking in/out, managing breaks, and adding project codes.
Web app, desktop app, and mobile app for tracking time on the go.
Timesheet reports and project profitability insights (paid plans).
Integrations with popular project management and accounting tools (paid plans).

Pricing Structure:

Clockify offers a free forever plan with limited features. Paid plans unlock additional features like timesheet approvals, project budgeting, and integrations, with costs based on user count and features.

#2 OnTheClock

OnTheClock

OnTheClock is a cloud-based time and attendance software with workforce management features like scheduling and payroll integration. It caters to businesses of all sizes.

Top Features:

Time tracking with clock in/out via web app, mobile app, or physical kiosk.
GPS location tracking for mobile timekeeping (optional).
Employee scheduling with shift templates and overtime tracker.
Leave management tools for requesting and tracking time off.
Payroll integrations to streamline payroll processing (may require additional fees).
Reporting and analytics on employee hours, projects, and productivity.

Pricing Structure:

OnTheClock offers tiered pricing based on features and number of employees.

#3 Deputy

Deputy

Deputy is a cloud-based workforce management software with advanced scheduling, communication, and compliance features. It’s ideal for businesses with hourly workforces or those needing complex scheduling rules.

Top Features:

Powerful employee scheduling with drag-and-drop interface, availability management, and shift templates.
Time and attendance tracking with clock in/out options and award rate calculations (for some regions).
Task management and communication tools for assigning tasks and keeping teams informed.
Leave management with customizable leave policies and accrual tracking.
Compliance tools for timesheet approvals, recordkeeping, and labor law adherence.
Mobile app for employees to access schedules, request leave, and track time.
Integrations with payroll providers and other business tools.

Pricing Structure: Deputy uses a custom quote-based pricing model. The cost typically depends on the number of employees, features required, and complexity of your needs.

Employee Scheduling Software Pricing

Employee-Scheduling-Software-Pricing

This software helps you create and manage employee work schedules. It can take into account employee availability, skills, and labor costs. Scheduling software can also help you track employee hours and overtime, and ensure compliance with labor laws.

Best Employee Scheduling Software

#1 7Shifts

7Shifts

7Shifts is a cloud-based workforce management software designed for businesses with hourly workforces, particularly in the retail and hospitality industries.

Top Features:

Powerful employee scheduling with availability management, shift templates, and drag-and-drop interface.
Time tracking with clock in/out options and labor cost forecasting.
Team communication tools for messaging, task lists, and announcements.
Employee mobile app for viewing schedules, swapping shifts, and communication.
Payroll integrations to streamline payroll processing (may require additional fees).
Reporting and analytics on labor costs, employee performance, and scheduling efficiency.

Pricing Structure:

7Shifts offers tiered pricing based on features and number of employees.

#2 ZoomShift

ZoomShift

ZoomShift is a cloud-based workforce management software designed for businesses of all sizes, especially those in service industries like healthcare and cleaning.

Top Features:

Easy-to-use scheduling with customizable templates, overtime management, and availability management.
Time tracking with clock in/out functionality and labor cost tracking.
Team communication tools for messaging, task management, and shift updates.
Employee self-service portal for viewing schedules, requesting time off, and swapping shifts.
Compliance tools to help manage timesheet approvals and labor laws.
Reporting and analytics on employee hours, scheduling efficiency, and labor costs.

Pricing Structure:

ZoomShift offers tiered pricing based on features and number of employees.

#3 Connecteam

Connecteam

Connecteam is a cloud-based all-in-one platform that combines employee scheduling, communication, and task management functionalities. It’s suitable for businesses of all sizes.

Top Features:

Simple scheduling with drag-and-drop interface, availability management, and shift templates.
Team communication tools for messaging, announcements, and task discussions.
Task management features for assigning tasks, setting deadlines, and tracking progress.
Timesheet tracking with clock in/out options (limited in free plan).
Employee mobile app for viewing schedules, communicating with teams, and accessing tasks.
Training modules and knowledge base for onboarding and employee training (higher tiers).

Pricing Structure:

Connecteam offers a free plan with limited features, along with paid tiers with additional functionalities based on the number of users.

Is Card Cash Legit? The Ultimate Investigation

Posted on May 25, 2024June 23, 2025 by Mit Mehta

Gift cards have become a popular choice for many people when it comes to gifting presents or making purchases. They provide convenience and flexibility, allowing recipients to choose their own items or services.

However, it’s not uncommon for people to receive gift cards that they don’t need or want. In fact, according to a CreditCards.com study, 47% of Americans have at least one unused gift card, with an average unused amount of $175 per person.

This is where CardCash comes in. CardCash is an online gift card marketplace that allows users to buy and sell discounted gift cards from various brands.

Whether you’re looking to make a purchase or sell your unwanted gift cards, CardCash offers a platform that can help you save money or turn your unwanted cards into cash. Additionally, CardCash also offers the option to sell your physical card by mailing it to them or entering the card information online through platforms like eBay.

But is CardCash legit? With so many online platforms and marketplaces, it’s important to ensure that you are using a legitimate and trustworthy service. In this blog, we will delve into the details of CardCash to unveil the truth and help you make an informed decision.

If you are running a SaaS company and looking for the best link building services, vh-info is a reputable brand that offers reliable and effective SaaS link building, White Label Link building and SEO for startups solutions tailored for SaaS businesses.

What is CardCash?

CardCash is an online gift card marketplace that was founded in 2009 by Elliot Bohm and COO Marc Ackerman. The platform allows users to buy and sell discounted gift cards from various brands, providing an avenue for users to get value from their unwanted gift cards or save money on their purchases.

CardCash has many gift card brands available, including Amazon, Walmart, Starbucks, and Uber. Users get discounts on cards below face value. For instance, a $100 card could cost $90, saving $10. This benefits those seeking good deals or more for their money.

Selling unwanted cards on CardCash lets users get up to 92% of the card’s value in cash. Though not the full amount, it offers a convenient way to get value from unused cards.

Is Card Cash Legit?

When it comes to using an online platform like CardCash, one of the main concerns is whether the platform is legitimate and trustworthy.

In the case of CardCash, there are several factors that indicate its legitimacy.

Firstly, CardCash has been in the gift card business since 2009, giving it a strong track record and reputation in the industry. The platform has partnered with various brands and has been featured in major media outlets like Bloomberg, CNN, and The New York Times. These partnerships and media features provide evidence of CardCash’s credibility and legitimacy.

Another factor that indicates CardCash’s legitimacy is its accreditation with the Better Business Bureau (BBB). CardCash has been accredited by the BBB since 2010 and has a rating of A+. The BBB accreditation signifies that CardCash meets certain standards of trustworthiness and customer satisfaction.

In terms of customer protection, CardCash offers a 45-day guarantee on all purchases. This means that if there are any issues with the gift cards purchased through CardCash, users can file a complaint within 45 days and receive a full refund. This guarantee provides an added layer of protection for users and demonstrates CardCash’s commitment to customer satisfaction.

Additionally, CardCash has implemented security measures to protect users’ information and transactions. The platform uses encryption technology to secure sensitive data and has strict policies in place to prevent fraud and unauthorized access.

Why You May Want To Use CardCash?

There are several reasons why you may want to consider using CardCash for your gift card needs.

One of the main advantages of using CardCash is the potential to save money. The platform offers discounted gift cards, allowing users to purchase their favorite brands at a lower price than the face value of the cards. This can result in significant savings, especially for frequent shoppers or those who make large purchases.

In addition to the savings, CardCash provides a convenient and user-friendly platform for buying gift cards. Users can easily browse through the available gift cards, select the ones they want, and make their purchase. The platform also offers a mobile app, making it easy for users to buy and sell gift cards on the go. It accepts various payment methods, including credit/debit cards, PayPal, and cryptocurrency, making it convenient for users to complete their transactions.

CardCash also offers the option to trade in gift cards for other cards, including popular options like Amazon gift cards and Google Play gift cards. This means that if you have an unwanted gift card, you can exchange it for a different gift card that you may prefer. This allows you to get more value from your unwanted cards and find a gift card that suits your preferences.

Why CardCash May Not Be For You?

While CardCash offers many benefits, there are some reasons why it may not be the best option for everyone.

One factor to consider is the potential for customer service issues. Some users have reported difficulties in contacting CardCash’s customer service or receiving timely responses. This can be frustrating if you have any issues or questions regarding your transactions. It’s important to keep this in mind and be prepared for any potential challenges in customer service.

Another consideration is the possibility of receiving gift cards with lesser value than advertised. While CardCash offers a 45-day guarantee on purchases, it’s essential to use the gift cards within that period to ensure they work as expected. There have been instances where users have received gift cards with zero or reduced balances, which can be disappointing and inconvenient.

Additionally, CardCash may not be suitable for those who prefer to have the full value of their gift cards in cash. While the platform offers cash payouts for selling gift cards, the amount received is typically less than the face value of the card. This means that if you are looking to get the full cash value of your gift cards, CardCash may not be the best option for you.

How to Use CardCash?

Using CardCash is simple and straightforward.

To make a purchase, visit the CardCash website and browse through the available gift cards. Select the ones you want and add them to your cart. Proceed to the checkout page and choose your preferred payment method, such as credit/debit card, PayPal, or cryptocurrency. Complete your transaction and wait for the delivery of your gift cards.

To sell gift cards on CardCash, visit the website and click on the “Sell Gift Cards” option. Enter the details of your gift cards, such as the brand and the value, and CardCash will provide you with an offer. If you accept the offer, follow the instructions to send your gift cards to CardCash. Once your gift cards are verified, you will receive instant cash payment hassle-free.

Is Cash Card Reliable?

When it comes to reliability, CardCash has established itself as a reputable and trusted online gift card marketplace.

One of the key indicators of CardCash’s reliability is its accreditation with the Better Business Bureau (BBB). CardCash has been accredited by the BBB since 2010 and has a rating of A+. This accreditation signifies that CardCash meets certain standards of trustworthiness and customer satisfaction.

CardCash also offers a 45-day guarantee on all purchases, ensuring that users are protected in case of any issues with the gift cards. This guarantee provides an added layer of reliability and demonstrates CardCash’s commitment to customer satisfaction.

In terms of customer service, while some users have reported difficulties in contacting CardCash’s customer service, the platform has implemented measures to address these issues.

FAQ’s:

How Quickly Can You Sell Your Gift Cards On Card Cash?

When it comes to selling gift cards on CardCash, the process is relatively quick and straightforward. After submitting the details of your gift cards on the website, CardCash will provide you with an offer. If you accept the offer, you will need to send your physical gift cards to CardCash for verification. Payment options include check by mail, ACH transfer, PayPal, or trading for another gift card brand.

The verification process typically takes a few business days. Once your gift cards are verified, CardCash will send you payment for the agreed-upon amount. The payment can be received through various methods, such as direct deposit, PayPal, or a check.

In addition to physical gift cards, CardCash also accepts electronic gift cards (e-cards) that can be sent via email. E-cards can be verified instantly, allowing for faster payment processing.

What Measures Does Card Cash Take To Ensure Transaction Security?

CardCash takes several measures to ensure the security of transactions on its platform. The platform uses encryption technology to protect users’ sensitive information, such as credit card details and personal data. This ensures that the information transmitted during transactions is secure and cannot be accessed by unauthorized individuals.

CardCash also has strict policies in place to prevent fraud and unauthorized access. The platform verifies the authenticity of gift cards before making them available for purchase. This helps to reduce the risk of users receiving fraudulent or invalid gift cards.

Additionally, CardCash has a 45-day guarantee on all purchases, ensuring that users are protected in case of any issues with the gift cards. If a user encounters a problem with a gift card, they can file a complaint within 45 days and receive a full refund.

Can You Purchase Gift Cards From International Brands On Card Cash?

CardCash primarily deals with gift cards from brands within the United States. While there may be some international brands available on the platform, the majority of the gift cards are from US-based retailers and restaurants.

Why Was I Charged If Cardcash Does Not Accept The Card?

If you were charged for a gift card that CardCash does not accept, it could be due to a misunderstanding or error during the transaction process. It’s recommended to reach out to CardCash’s customer service and provide them with details of the issue for further assistance.

Is It a Good Idea To Sell My Gift Card For Cash?

Selling your gift card for cash can be a good option if you don’t plan on using the card or if you need immediate cash. However, it’s important to consider the value you will receive for the card and any fees associated with the transaction before making a decision.

Can You Trust The Discounts Offered By CardCash On Gift Cards?

CardCash offers discounted gift cards, allowing users to purchase their favorite brands at a lower price than the face value of the cards.

While there may be some risks involved, CardCash has a good reputation and offers a 45-day guarantee on all purchases, providing some assurance of the discounts’ reliability.

How Does CardCash Compare To Other Similar Platforms In Terms Of Reliability And Security?

CardCash has established itself as a reputable and trusted online gift card marketplace.

The platform is accredited by the Better Business Bureau and offers a 45-day guarantee on all purchases. While there may be other similar platforms available, CardCash’s reliability and security measures set it apart.

What Are The Steps To Verify The Authenticity Of Gift Cards Purchased Through CardCash?

CardCash verifies the authenticity of gift cards before making them available for purchase. This helps to reduce the risk of users receiving fraudulent or invalid gift cards. If users encounter any issues with a gift card, they can file a complaint within 45 days and receive a full refund.

Is It Advisable To Buy Or Sell Gift Cards On CardCash, Considering Potential Scams Or Fraudulent Activities?

While there is a potential risk of scams or fraudulent activities, CardCash has implemented security measures and offers a 45-day guarantee on all purchases. It’s important to weigh the potential risks and benefits, and to use caution when buying or selling gift cards on any online platform.

Conclusion

In conclusion, when considering CardCash, it’s essential to weigh the benefits against potential risks and drawbacks. While CardCash offers a convenient platform for buying and selling gift cards, there may be security concerns and limitations to consider.

Take into account the reliability and trustworthiness of the platform before engaging in transactions. Always verify the authenticity of gift cards and understand the terms and conditions to ensure a safe and satisfactory experience.

If you’re considering using CardCash, conduct thorough research and proceed with caution to make informed decisions tailored to your individual needs and preferences.

Manual Link Building: What is it, Types, Strategies & Tips

Posted on May 24, 2024June 23, 2025 by Mit Mehta

In the world of search engine optimization (SEO), link building plays an important role in improving a website’s visibility, authority, and organic traffic. For SaaS companies, manual link-building is particularly important as it helps establish credibility and build trust with potential customers.

In this ultimate guide, we’ll dive deep into the concept of manual link building, its importance, techniques, benefits, and challenges. We’ll also discuss how to choose the right manual link-building service provider and provide tips for maximizing the effectiveness of your link building efforts.

What is Manual Link Building?

Manual link building is the process of actively acquiring high-quality backlinks from authoritative websites through human effort and outreach.

Overall, manual link building means obtaining good backlinks from trusted websites using personal strategies instead of automation. It aims to improve search rankings and attract relevant visitors by forming authentic connections.

Unlike automated link building, which relies on software and bots, manual link building involves personalized strategies tailored to your target audience and niche. The goal is to create genuine, relevant, and valuable connections that boost your search engine rankings and drive targeted traffic to your website.

The Importance of Manual Link Building

Search engines like Google consider backlinks as a significant ranking factor, as they indicate the popularity, relevance, and trustworthiness of a website. Manual link building helps you acquire high-quality links from reputable sources, which can greatly impact your search engine rankings.

Building a strong backlink profile can help you:

Increase your website’s domain authority and credibility
Drive targeted referral traffic to your website
Improve your search engine visibility and organic traffic
Establish your brand as an authority in your niche

Types of Manual Link Building Techniques

There are various manual link building techniques that you can employ to acquire high-quality backlinks.

Some of the most effective ones include:

Guest posting: Creating valuable content for other websites in your niche and including a relevant link back to your site.
Broken link building: Identifying broken links on relevant websites and offering your content as a replacement.
Resource link building: Creating helpful resources, such as guides, tools, or infographics, that other websites would want to link to.
Influencer outreach: Collaborating with influencers in your niche to gain exposure and backlinks.
Testimonials and reviews: Providing testimonials or reviews for products or services you use and including a link to your website.

Benefits of Manual Link Building

Manual link building offers several benefits that can help your SaaS company grow and succeed online:

Quality over quantity: Manual link building focuses on acquiring high-quality, relevant links rather than a large number of low-quality ones.
Targeted referral traffic: By securing links from websites in your niche, you can drive targeted traffic that is more likely to convert into customers.
Long-term results: Unlike automated link building, manual link building provides long-lasting results that can withstand algorithm updates.
Relationship building: Manual outreach helps you build genuine relationships with other websites and influencers in your industry.

Challenges and Risks of Manual Link Building

While manual link building is highly effective, it also comes with its own set of challenges and risks:

Time-consuming: Manual link building requires significant time and effort to research, outreach, and secure quality backlinks.
Resource-intensive: You may need to invest in content creation, outreach tools, and skilled personnel to execute a successful manual link building campaign.
Rejection: Not all websites will be willing to link back to your content, and you may face rejection during your outreach efforts.
Risk of penalties: Engaging in manipulative or spammy link building tactics can result in Google penalties and harm your search engine rankings.

How to Implement Manual Link Building?

To implement a successful manual link building strategy for your SaaS company, follow these steps:

Define your target audience and identify relevant websites and influencers in your niche.
Create high-quality, valuable content that addresses your target audience’s pain points and provides solutions.
Conduct outreach to relevant websites and influencers, offering your content as a valuable resource.
Monitor your backlink profile and track the success of your link building efforts using tools like Google Analytics and Ahrefs.
Continuously refine your strategy based on performance data and industry trends.

Difference Between Automated and Manual Link Building

Automated Link Building

Automated link building relies on software and bots to generate a large number of backlinks quickly. While this approach may seem appealing, it often results in low-quality, irrelevant links that can harm your search engine rankings. Automated link building also carries a higher risk of Google penalties, as it may involve spammy tactics like link farms and private blog networks (PBNs).

Manual Link Building

Manual link building, on the other hand, involves human effort and personalized outreach to acquire high-quality, relevant backlinks. This approach focuses on creating genuine relationships and providing value to your target audience. While manual link building is more time-consuming and resource-intensive, it yields long-lasting results and helps establish your brand as an authority in your niche.

Is Manual Link Building Hard?

Manual link building can be challenging, as it requires significant time, effort, and resources.

Some of the difficulties you may face include:

Finding relevant, high-quality websites to acquire links from
Creating valuable content that other websites would want to link to
Conducting personalized outreach and dealing with rejection
Tracking and measuring the success of your link building efforts

However, with the right strategy, tools, and persistence, manual link building can be a highly effective way to improve your search engine rankings and drive targeted traffic to your website.

Why Automated Link Building is Not What You Need?

Automated link building may seem like a quick and easy solution, but it can actually do more harm than good for your SaaS company.

Here’s why:

Low-quality links: Automated link building often results in a large number of low-quality, irrelevant links that can harm your search engine rankings.
Increased risk of penalties: Automated link building tactics, such as link farms and PBNs, violate Google’s guidelines and can result in severe penalties.
Lack of control: With automated link building, you have little control over where your links appear and how they are used, which can damage your brand’s reputation.
Short-term results: Automated link building may provide a temporary boost in rankings, but the results are often short-lived and can be quickly nullified by algorithm updates.

Google Penalties: Reasons to Avoid in Manual Link Building

While manual link building is generally safer than automated link building, there are still certain practices you should avoid to minimize the risk of Google penalties:

Buying Links: Purchasing backlinks is a violation of Google’s guidelines and can result in severe penalties.
Excessive Link Exchanges: Engaging in excessive link exchanges with other websites can be seen as a manipulative tactic and may trigger a penalty.
Keyword Stuffing: Overusing targeted keywords in your anchor text can be seen as spammy and may harm your search engine rankings.
Low-Quality Directory Submissions: Submitting your website to low-quality, irrelevant directories can be seen as a spammy tactic and may result in a penalty.

Why You Should Take On Manual Link Building?

Despite the challenges and risks involved, manual link building is a worthwhile investment for your SaaS company.

Here’s why:

Improved search engine rankings: High-quality backlinks are a significant ranking factor, and manual link building can help you acquire them naturally and organically.
Increased referral traffic: By securing links from relevant websites in your niche, you can drive targeted traffic that is more likely to convert into customers.
Enhanced brand authority: Manual link building helps establish your brand as an authority in your industry, increasing trust and credibility among your target audience.
Long-term results: Unlike automated link building, manual link building provides long-lasting results that can withstand algorithm updates and changes in the SEO landscape.

Manual Link Building Strategies

Here are some effective manual link building strategies that you can implement for your SaaS company:

Digital PR

Digital PR involves creating newsworthy content and pitching it to journalists, bloggers, and influencers in your industry. By securing media coverage and mentions, you can acquire high-quality backlinks and increase your brand exposure.

HARO

Help a Reporter Out (HARO) is a platform that connects journalists with sources for their stories. By monitoring HARO requests and providing valuable insights, you can secure media mentions and backlinks from high-authority websites.

Guest Posting

Guest posting involves creating valuable content for other websites in your niche and including a relevant link back to your site. This strategy helps you reach a new audience, build relationships with other websites, and acquire high-quality backlinks.

Skyscraper Technique

The skyscraper technique involves finding popular content in your niche, creating a better version of it, and then promoting it to websites that have linked to the original content. This strategy can help you acquire high-quality backlinks and establish your content as a valuable resource.

Broken Link Building

Broken link building involves identifying broken links on relevant websites and offering your content as a replacement. This strategy helps you acquire backlinks while also providing value to the linking website by fixing their broken links.

List Your Site In Trustworthy Citations Sites

Listing your website in trustworthy citation sites, such as industry directories and review platforms, can help you acquire backlinks and improve your local SEO. Be sure to choose high-quality, relevant directories to avoid any potential penalties.

Influencer Outreach

Collaborating with influencers in your niche can help you reach a new audience and acquire high-quality backlinks. You can partner with influencers to create content, run campaigns, or secure product reviews and mentions.

Writing Positive Reviews

Writing positive reviews for products or services you use and including a link to your website can help you acquire backlinks and build relationships with other businesses in your industry. Be sure to provide genuine, valuable feedback in your reviews.

How To Choose The Right Manual Link Building Service Provider?

If you decide to outsource your manual link building efforts, it’s important to choose the right service provider.

Here are some factors to consider:

Experience and Expertise: Look for a provider with a proven track record of success in manual link building for SaaS companies.
Quality of Links: Ensure that the provider focuses on acquiring high-quality, relevant links from authoritative websites.
Communication and Transparency: Choose a provider that maintains open communication and provides regular updates on your link building progress.
Customized Strategies: Look for a provider that offers customized link building strategies tailored to your specific needs and goals.

At VH Info, we specialize in providing high-quality manual link building services, White label Link building service and SEO for Startups for SaaS companies. Our team of experienced link building experts focuses on creating personalized strategies that drive results and help you achieve your SEO goals. With our proven track record and commitment to transparency, you can trust VH Info to deliver the best manual link building solutions for your business.

Tips For Maximizing The Effectiveness Of Manual Link Building

To maximize the effectiveness of your manual link building efforts, follow these tips:

Focus on quality over quantity: Prioritize acquiring high-quality, relevant links from authoritative websites in your niche.
Create valuable content: Develop high-quality, informative content that addresses your target audience’s pain points and provides solutions.
Personalize your outreach: Tailor your outreach messages to each website or influencer, highlighting the value your content can provide to their audience.
Monitor your progress: Use tools like Google Analytics and Ahrefs to track your link building progress and measure the impact on your search engine rankings and referral traffic.
Stay up-to-date with best practices: Keep abreast of the latest manual link building best practices and adapt your strategy accordingly to avoid potential penalties and maintain a strong backlink profile.

FAQ’s:

How Can a Business Find High-Quality, Authoritative Websites For Manual Link Building?

To find high-quality, authoritative websites for manual link building, you can:

Conduct competitor analysis to identify websites linking to your competitors
Use tools like Ahrefs and Moz to find websites with high domain authority in your niche
Search for industry-specific directories, resource pages, and review platforms
Monitor social media and online communities to identify influencers and thought leaders in your industry

How Long Does it Take to See Results From Manual Link Building?

The time it takes to see results from manual link building varies depending on factors such as the competitiveness of your niche, the quality of your content, and the effectiveness of your outreach efforts.

Generally, it can take several weeks to a few months to start seeing improvements in your search engine rankings and referral traffic. However, the long-term benefits of manual link building can continue to compound over time.

How Can a Business Measure the Success of its Manual Link Building Efforts?

To measure the success of your manual link building efforts, you can track the following metrics:

Number and quality of acquired backlinks
Improvements in search engine rankings for targeted keywords
Increase in referral traffic from linking websites
Engagement metrics, such as time on site and bounce rate, for referral traffic
Conversions and revenue generated from referral traffic

Tools like Google Analytics, Ahrefs, and Moz can help you monitor these metrics and assess the impact of your link building efforts.

Can Manual Link Building Help in Competitive Niches?

Yes, manual link building can be particularly effective in competitive niches.

By focusing on creating high-quality, valuable content and conducting targeted outreach to authoritative websites, you can differentiate your brand and acquire the backlinks needed to improve your search engine rankings.

However, it’s important to note that manual link building in competitive niches may require more time, effort, and resources to achieve the desired results.

Conclusion

Manual link building is a powerful strategy for improving your SaaS company’s search engine rankings, referral traffic, and brand authority.

While manual link building can be challenging and time-consuming, the long-term benefits make it a worthwhile investment for your business. By partnering with a reputable manual link building service provider like VH Info, you can use the expertise and resources needed to achieve your SEO goals and drive sustainable growth for your SaaS company.

Remember to focus on quality more than quantity. Monitor your progress regularly and be adaptable to SEO changes. With a good manual link building plan, maximize your online presence and position your SaaS company as an industry leader.

Event Link Building: What Is It, Benefits & Ways To Do It

Posted on May 24, 2024June 23, 2025 by Mit Mehta

As a SaaS company, building high-quality backlinks is essential for improving your search engine rankings and driving targeted traffic to your website.

One effective link building strategy that often gets overlooked is event link building. By sponsoring or hosting events, you can gain valuable backlinks from authoritative websites while also increasing brand awareness and generating leads.

In this guide, we’ll dive into the benefits of event link building and share actionable tips for successfully executing this tactic.

What is Event Link Building?

Event link building involves acquiring quality links by either sponsoring or hosting events related to your industry. When you sponsor an event, the event organizers typically include a link to your website on the event page or website. Similarly, when you host your own event, you can create an event website and encourage other sites to link to it when promoting the event, making it a powerful digital marketing strategy for boosting your online presence and SEO rankings through content creation and driving organic traffic.

Benefits Of Event Link Building

There are several key benefits to including event link building into your overall SEO strategy:

Acquire high-quality, relevant backlinks from authoritative websites in your industry
Increase brand awareness and exposure to your target audience
Drive referral traffic from event pages and websites
Establish thought leadership by aligning your brand with respected events and experts
Generate leads and build relationships with potential customers and partners

Event Link Building – 2 Ways To Do It

There are two primary ways to approach event link building: sponsoring an event or hosting your own event.

Let’s explore each option in more detail.

1. Sponsoring An Event

Sponsoring an industry event, conference, or webinar is a great way to gain quality links and exposure. When evaluating sponsorship opportunities, look for events that align with your target audience and have a strong online presence.

2. Hosting An Event

Hosting your own event gives you more control over the link building process. By creating a dedicated event website and promoting it through various channels, you can attract backlinks from multiple sources.

Sponsoring an Event – How To Find Relevant Events To Sponsor And Get Links?

To find the right events to sponsor for maximum link building impact, consider these event types:

1. Conferences And Trade Shows

Industry conferences and trade shows often have high domain authority websites and attract a targeted audience. Sponsoring these events can yield valuable backlinks and exposure.

2. Community Events

Supporting local community events can help you build relationships and earn backlinks from local business websites and news outlets.

3. Webinars And Online Events

Sponsoring webinars or online events hosted by industry thought leaders can associate your brand with respected experts and provide link building opportunities.

4. Industry Awards Or Competitions

Aligning your brand with prestigious industry awards or competitions can lead to backlinks from the award website and press releases about the winners.

5. Charity Events

Supporting a charitable cause not only earns goodwill but can also result in backlinks from the charity’s website and event pages.

6. Educational Workshops

Sponsoring workshops or educational events related to your industry niche can attract links from event listings and attendee blogs.

How To Host An Event And Garner Backlinks?

Here are some tips for successfully hosting an event that attracts backlinks:

Choose a content marketing theme or topic that aligns with your brand and appeals to your target audience
Secure an attractive venue or online platform
Invite industry experts, influencers, and thought leaders as speakers or panelists
Promote the event through google search, email, social media, paid ads, and outreach to relevant websites
Create a dedicated event website with informative content and clear calls-to-action
Encourage attendees and partners to share and get relevant links to the event website

Hosting An Event And Getting Links Is Possible If You Know These Strategies…

To maximize the link building potential of your hosted event, implement these proven strategies:

1. Create A Dedicated Site For The Event

Develop an event-specific website with its own domain name. This site will serve as the hub for all event information and a target for backlinks.

2. Add Event Schema To Your Site

Include event schema markup on your event website to help search engines understand and display your event details in search results.

3. List Your Event to Prominent Third-Party Event Sharing Sites

Submit your event to popular event listing websites and directories to gain additional exposure and backlinks.

4. Invite Industry Experts

Reach out to industry experts, influencers, and thought leaders, inviting them to participate in your event as speakers or panelists. Their involvement can attract links from their websites and social media profiles.

5. Create Social Media Buzz

Promote your event heavily on social media platforms, encouraging shares and engagement. This can lead to increased visibility and potential backlinks.

6. If You Have A Budget, Run Ads

Invest in targeted online advertising to reach a wider audience and drive more traffic to your event website.

7. Other Promotional Strategies

Explore additional promotional tactics such as email marketing, press releases, guest posting, and outreach to relevant websites and bloggers.

FAQ’s:

How Often Should I Host or Sponsor Events for Link Building?

The frequency of your event link building efforts will depend on your resources and goals. Aim to sponsor or host at least one event per quarter, scaling up as your budget and team capacity allow.

Can Small Businesses Benefit from Event Link Building?

Yes, even small businesses can use event link building by sponsoring or hosting local events, webinars, or workshops. Focus on events that target your specific niche and audience.

Can I Get Penalized by Google for Building Links Through Events?

As long as you sponsor or host legitimate events and acquire links naturally, you shouldn’t face any penalties. Avoid buying event links or engaging in manipulative practices.

How Long Does it Take to See SEO Results From Event Link Building?

The timeline for seeing SEO results varies, but you can typically expect to see some impact within 3-6 months of consistently implementing event link building tactics.

How Do I Measure the ROI of Event Link Building?

Track metrics such as referral traffic, leads, and conversions generated from your event website. Use Google Analytics to monitor backlinks and domain authority improvements over time.

Are There Any Risks Associated with Event Link Building?

The main risk is investing time and resources into an event that fails to generate the desired backlinks or ROI. Mitigate this by carefully selecting events and promoting them effectively.

Conclusion

Event link building is a powerful strategy for SaaS companies looking to acquire high-quality backlinks, increase brand awareness, and drive targeted traffic to their websites. By sponsoring relevant industry events or hosting your own events, you can boost your search engine rankings and establish your brand as a thought leader.

Remember to choose events that align with your target audience, promote your event effectively, and implement strategies to maximize link building opportunities. With a consistent event link building approach and the right tactics, you can take your SaaS SEO to new heights.

At VH Info, we specialize in helping SaaS brands build great content, guest post on authoritative websites, and fix broken links to improve search engine optimization. Contact us today to learn more about how we can support your link building efforts and drive sustainable growth for your business.

Link Building for Software Industry: What is it, Strategies & Examples

Posted on May 24, 2024June 23, 2025 by Mit Mehta

As a SaaS company, you know that organic traffic is important for sustainable growth. One of the most effective ways to boost your search engine rankings and drive targeted traffic is through strategic link building.

At VH-info, we specialize in helping SaaS brands like yours build high-quality backlinks that make a real impact on your online visibility and bottom line.

In this comprehensive guide, we’ll dive deep into the world of link building for SaaS companies. We’ll cover why it’s important, the step-by-step process, common mistakes to avoid, and proven strategies to implement.

By the end, you’ll have a clear roadmap for creating a successful SaaS link building campaign that drives results.

What is Link Building For SaaS?

Link building is the process of acquiring hyperlinks from other websites back to your own. For SaaS companies, this means building links to your website, blog posts, case studies, and other valuable content assets or web pages. The goal is to improve your site’s authority, relevance, and search engine rankings for target keywords related to your SaaS product or service.

Why is Link Building Important for SaaS Companies?

Backlinks are one of the top-ranking factors used by Google and other search engines. They act as “votes of confidence” from other websites, signaling that your content is valuable and trustworthy. The more high-quality links pointing to your SaaS website, the higher you’ll rank in search results for relevant queries.

But link building isn’t just about SEO. It also helps drive referral traffic, build brand awareness, and establish your SaaS company as a thought leader in your industry. By creating high quality and linkable assets and building relationships with other websites in your niche, you can tap into new audiences and generate more qualified leads for your business.

SAAS Link Building Process: Step-by-Step

At VH-info, we follow a proven, step-by-step process for building high-quality links for our SaaS clients. Here’s a look at our approach:

1. Identify Client Ideal Customer Profile

The first step is to gain a deep understanding of your target audience. Who are your ideal customers? What are their pain points, goals, and online behaviors? This insight will inform the types of content and websites we target for link building.

2. Analyze Competitor Links

Next, we conduct a thorough analysis of your competitors’ backlink profiles. We use tools like Ahrefs to identify the websites linking to them, the types of content earning links, and any gaps or opportunities for your SaaS brand.

3. Develop Linkworthy Assets

Based on our research, we develop a content strategy focused on creating linkable assets. This could include in-depth blog posts, industry reports, free tools, or other valuable resources that other websites will want to link to.

4. Identify Revenue Driving Sites

We then identify the websites and pages that are most likely to drive revenue for your SaaS business. These are typically sites that rank for bottom-of-funnel keywords and have a high Domain Authority.

5. Create Personalized Pitches

For each target site, we craft a personalized pitch highlighting the value of your content and why it would be a great fit for their audience. We focus on building genuine relationships rather than using generic, spammy outreach tactics.

6. Prioritize Highest Potential Sites

We prioritize outreach to the sites with the highest potential to drive traffic and conversions for your SaaS product. This ensures we’re making the most impact with our link building efforts.

7. Promote New Links

Once we’ve secured a new link, we amplify its impact by promoting it on social media and other channels. This drives more referral traffic and helps the link “stick” over time.

8. Track Conversions

Using Google Analytics and other tools, we track the conversions and revenue generated from each new link. This allows us to continually optimize our strategy and focus on the tactics driving the best ROI.

9. Refine and Expand Outreach

Finally, we use our learnings to refine and expand our outreach efforts over time. As we build momentum and establish your SaaS brand as a valuable resource, it becomes easier to secure even more high-quality links.

Impact Of Link Building On SaaS Companies

When done right, link building can have a massive impact on your SaaS company’s growth.

Here are just a few of the benefits our clients have seen:

Higher search engine rankings for target keywords
Increased organic traffic to key product and landing pages
More referral traffic from relevant, high-authority websites
Improved brand awareness and thought leadership in their industry
Higher conversion rates and revenue from organic search
A more diverse and resilient backlink profile

In short, link building is one of the most effective ways to fuel sustainable growth for your SaaS business. By investing in a strategic, white hat approach, you can build an enduring competitive advantage and drive long-term success.

When is Link Building Not a Good Idea for SaaS Businesses?

While link building is a powerful strategy for most SaaS companies, there are some situations where it may not be the best fit.

For example:

If your product is still in beta or not yet fully developed, it may be premature to invest heavily in link building. Focus first on creating a great user experience and ironing out any kinks.
If you’re in a very niche or emerging market, there may not be many relevant websites to target for link building. In this case, you may need to focus more on creating your own thought leadership content and building links organically over time.
If you’ve recently been hit with a manual penalty from Google for spammy link building tactics, you’ll need to prioritize link cleanup before investing in new link acquisition.

That said, for the vast majority of established SaaS companies, link building should be a core part of your marketing strategy. The key is to approach it with a long-term, quality-over-quantity mindset and to continually measure and optimize your efforts.

Common Mistakes in SaaS Link Building

To get the most out of your link building efforts, it’s important to avoid these common mistakes:

Black Hat Link Tactics

Avoid using spammy, black hat tactics like link farms, private blog networks (PBNs), or buying links. These may give you a short-term boost but will ultimately hurt your search rankings and reputation.

Sending Traffic to the Home Page Only

Don’t just focus on building links to your home page. Create content assets around specific topics and build links to those pages to drive more targeted traffic and conversions.

Anchor Text Over-Optimization

Using the same exact match anchor text in every link is a red flag for Google. Mix up your anchor text with natural variations and branded phrases to avoid over-optimization.

Authority Over Relevancy

Don’t just chase links from high Domain Authority sites. Relevance is just as important, so focus on building links from websites and pages that are closely related to your SaaS product or industry.

Low-Quality Content

Thin, low-quality content won’t earn you links or engage your target audience. Invest in creating truly valuable, in-depth resources that other sites will want to link to and share.

Not Leveraging Internal Links

Don’t neglect the power of internal linking. Use strategic internal links to distribute link equity throughout your site and guide visitors to your most important pages.

Proven Effective Link Building Strategies for SaaS

At VH-info, we’ve tested and refined a wide range of link building strategies for our SaaS clients. Here are some of the most effective tactics we recommend:

1. Guest Posting

Contribute high-quality guest posts to relevant blogs and publications in your industry. This is a great way to build relationships, reach new audiences, and earn contextual links back to your site.

2. Industry Benchmark Data & Trends

Publish original research, surveys, or industry benchmark reports. Data-driven content is highly linkable and can help establish your SaaS brand as a thought leader.

3. Unlinked Brand Mentions

Use tools like Ahrefs Content Explorer to find unlinked mentions of your brand name across the web. Reach out and ask for a link to be added where relevant.

4. Broken Links

Identify broken links on relevant websites and offer your own content as a replacement. This is a win-win strategy that provides value to the site owner while earning you a high-quality link.

5. Press Releases

Distribute newsworthy press releases about product launches, funding rounds, or other company milestones. This can earn you links from high-authority news sites and industry publications.

6. Free Tools

Create free tools, calculators, or templates related to your SaaS product. These are highly linkable assets that can drive targeted referral traffic and conversions.

7. Product Embed

Offer an embeddable version of your SaaS product or widget that other sites can use in their content. This can earn you links and exposure from a wide range of relevant websites.

8. Shareable Links

Create shareable content assets like infographics, videos, or interactive quizzes. These are more likely to be linked to and shared on social media, expanding your reach and link potential.

9. Give Testimonials

Offer to provide testimonials or case studies for the tools and services you use as a SaaS company. Many sites will link back to your website in exchange for your feedback.

10. Podcasting

Launch a podcast related to your SaaS industry or be a guest on other relevant podcasts. This can earn you links from the podcast website and show notes.

11. Thought-Leadership Content

Publish in-depth, thought-provoking content on your blog and promote it to influencers and journalists in your space. This can lead to earned media coverage and high-quality links.

12. Journalist Outreach/Interviews

Build relationships with journalists and offer your expertise as a source for their stories. This can result in mentions and links from top-tier publications.

13. Product Reviews

Reach out to bloggers and influencers in your niche and offer them a free trial of your SaaS product in exchange for an honest review. This can earn you links and social proof.

14. Integration Partners

Partner with other SaaS tools that integrate with your product and cross-promote each other’s content. This can lead to valuable co-marketing opportunities and links.

15. Conferences

Attend or speak at industry conferences and events. This can help you build relationships with other thought leaders and earn links from the event website or press coverage.

The key is to focus on tactics that align with your unique SaaS brand and audience. By consistently executing on a diverse mix of these strategies, you can build a strong and sustainable link profile over time.

Great Examples of SaaS Link Building

To help illustrate these strategies in action, here are a few examples of successful SaaS link building campaigns:

HubSpot’s State of Inbound report is a great example of data-driven content that earns links from a wide range of industry publications and blogs.
Moz’s Domain Authority metric is often cited and linked to in articles about SEO and link building, establishing Moz as a thought leader in the space.
Ahrefs’ free backlink checker tool has earned them links from thousands of websites in the marketing and SEO niche.
Intercom’s blog is a masterclass in thought-leadership content, with in-depth posts that are frequently linked to and shared by other SaaS companies and influencers.

FAQ’s:

What is a SaaS Link Building Agency?

A SaaS link building agency is a company that specializes in helping software-as-a-service businesses acquire high-quality backlinks to improve their search engine rankings and drive organic traffic.

How is SaaS Link Building Different than Other Industries?

SaaS link building often focuses more on creating linkable assets around product features, use cases, and customer success stories. The goal is to drive bottom-of-funnel traffic and conversions, not just top-of-funnel awareness.

What Kind of Results Can I Expect From a Top SaaS Link Building Agency?

A top SaaS link building agency can help you significantly improve your search engine rankings, organic traffic, and lead generation over time. However, it’s important to have realistic expectations and understand that link building is a long-term strategy.

How Long Does it Take to See Results From a Link Building Service?

The timeline for seeing results from link building can vary depending on factors like the competitiveness of your industry and the current state of your backlink profile. In general, it can take several months to start seeing significant improvements in your search rankings and organic traffic.

How Can I Track The ROI Of My Link-Building Efforts?

Use tools like Google Analytics to track the referral traffic and conversions generated from each new link. You can also monitor improvements in your search rankings and organic traffic over time to measure the overall impact of your link building efforts.

How Often Should I Be Building Links For a SaaS Business?

Link building should be an ongoing process for SaaS businesses. Aim to consistently acquire new, high-quality links each month to maintain and improve your search engine rankings over time.

Conclusion

Link building is a critical component of any successful SaaS marketing strategy. By focusing on creating valuable content, building relationships with other websites, and leveraging white hat tactics, you can significantly improve your search engine rankings, organic traffic, and lead generation over time.

At VH-info, we specialize in helping SaaS companies like yours achieve sustainable growth through strategic link building. Our proven process and expertise have delivered measurable results for countless SaaS brands across a wide range of industries.

If you’re ready to take your SaaS link building to the next level, we’d love to chat. Contact us today to learn more about how we can help you achieve your growth goals and dominate your market.

The Top 11 SEO Software Tools Every Agency Needs in 2024

Posted on May 23, 2024August 5, 2025 by Mit Mehta

As a digital marketing agency, staying ahead of the competition means equipping your team with the best SEO software available.

The right tools can supercharge your SEO campaigns, provide valuable insights to guide your strategies, and ultimately deliver better results for your clients.

At VH Info, we understand the unique challenges agencies face when it comes to selecting and implementing SEO software. That’s why we’ve put together this comprehensive guide to the top 11 SEO tools every agency should consider adding to their tech stack in 2024.

From keyword research and rank tracking to technical SEO and content optimization, these powerful platforms will help you streamline your workflows, impress your clients, and drive more organic traffic and revenue.

Why Investing in SEO Software Is Crucial for Your Agency’s Success?

SEO is a complex and constantly evolving field. To succeed, agencies need to stay on top of the latest trends, algorithm updates, and best practices. Trying to do this manually is time-consuming and inefficient. That’s where investing in the best SEO tools comes in. Agencies can utilize specialized tools for keyword research, site audits, backlink analysis, and more to achieve their goals.

Identify new opportunities to drive organic traffic
Uncover technical SEO issues holding back a site’s performance
Analyze competitors’ strategies and find ways to outrank them
Create higher-quality, better-optimized content
Track keyword rankings and measure the ROI of SEO efforts
Automate repetitive tasks and free up time for higher-impact work
Generate professional reports to keep clients informed and engaged

Investing in the right SEO software gives agencies a major competitive advantage. It allows you to work smarter, not harder, and deliver better results in less time. Plus, by offering a wider range of data-driven SEO services, you can attract more clients and command higher rates.

How To Choose the Right SEO Agency Software?

With so many SEO tools on the market, how do you know which ones are worth the investment? Here are a few key factors to consider:

Features: Look for tools that offer a comprehensive suite of features to cover all aspects of SEO, from keyword research and on-page optimization to link building and rank tracking.
Ease of use: The best SEO software strikes a balance between powerful functionality and user-friendliness. Avoid tools with a steep learning curve that will frustrate your team.
Integrations: Choose software that integrates seamlessly with the other tools your agency uses, like Google Analytics, Google Search Console, and your CMS.
Scalability: As your agency grows, your SEO software should be able to grow with you. Look for tools with flexible pricing plans that accommodate teams of different sizes.
Support: When issues arise, you’ll want to be able to get help quickly. Opt for SEO software with responsive customer support and extensive documentation.
Data accuracy: The insights you get from your SEO tools are only as good as the data behind them. Research each tool’s data sources and accuracy before committing.
Reporting: Client reporting is a critical part of agency life. The best SEO software includes customizable, white-label reporting features to streamline your processes.

What’s The Best SEO Software For Agencies?

Now that you know what to look for in SEO agency software, let’s dive into our top 11 picks for 2024:

1. Semrush

Semrush is an all-in-one SEO platform that offers a wide range of tools for keyword research, competitor analysis, site audits, rank tracking, and more. Its intuitive interface and robust feature set make it a popular choice among agencies.

Key features:

Extensive keyword data, including search volume, difficulty, and CPC
Detailed organic research and traffic analytics
Technical SEO audits and recommendations
Backlink analysis and toxic link monitoring
Content optimization and topic research tools
White-label reporting and API access

Pricing: Plans start at $119.95/month, with custom agency pricing available

2. Google Search Console

Google Search Console is one of the best free keyword research tools and is provided by Google that helps you monitor and optimize your site’s presence in Google search results. While it lacks some of the advanced features of paid tools, it’s an essential part of any agency’s SEO toolkit.

Key features:

Detailed search traffic and performance data straight from Google
Alerts for manual actions and other critical issues
Sitemaps submission and management
Mobile usability and Core Web Vitals reporting
URL inspection tool to diagnose indexing and crawling problems

Pricing: Free

3. Ahrefs

Ahrefs is best known for its massive index of backlinks, but it also offers powerful tools for keyword research, content exploration, rank tracking, and site audits. Its clean, modern interface makes it a joy to use.

Key features:

Largest backlink database with over 30 trillion links
Advanced link building and analysis features
Accurate, clickstream-based keyword data
Content gap analysis and top pages reports
Rank tracking for desktop and mobile SERPs
Robust site audit tool with 100+ SEO checks

Pricing: Plans start at $99/month, with higher tiers for growing agencies

4. Screaming Frog SEO Spider

Screaming Frog is a desktop-based site crawler that helps you quickly identify technical SEO issues and on-page optimization opportunities. Its flexibility and advanced configuration options make it a must-have for agencies serious about technical SEO.

Key features:

Crawls up to 500 URLs for free, with unlimited crawling on paid plans
Extracts key on-page elements like titles, meta descriptions, and header tags
Identifies broken links, redirects, and duplicate content
Generates XML sitemaps and analyzes robots.txt files
Integrates with Google Analytics, Search Console, and PageSpeed Insights

Pricing: Free for up to 500 URLs, £149/year for unlimited crawling

5. BrightLocal

BrightLocal is a specialized local SEO tool that helps agencies manage and optimize their clients’ local search presence. Its combination of powerful features and affordable pricing make it a great value for agencies focused on local SEO.

Key features:

Accurate local rank tracking for Google Maps and organic results
Citation building and management tools
Review monitoring and management platform
White-label reporting and lead generation widgets
Google My Business and social media integrations

Pricing: Plans start at $29/month, with custom agency plans available

6. Google Analytics

Google Analytics is the most widely used web analytics platform, and for good reason. Its robust data and reporting features give agencies invaluable insights into their clients’ website traffic and user behavior.

Key features:

Detailed traffic source and user acquisition reporting
User behavior analysis, including bounce rates, time on site, and conversion tracking
Custom dashboards and segments for deeper insights
Integration with Google Ads for PPC campaign analysis
Free to use, with an enterprise version (GA360) available for larger sites

Pricing: Free, with Google Analytics 360 starting at $150,000/year

7. ChatGPT

ChatGPT is an AI-powered writing assistant that can help agencies create high-quality, SEO-friendly content at scale. Its ability to understand context and generate human-like text makes it a valuable tool for content creation and optimization.

Key features:

Generates articles, blog posts, product descriptions, and more based on simple prompts
Optimizes content for target keywords and readability
Supports multiple languages and tones
Integrates with popular content management systems
Offers a free trial and affordable monthly pricing

Pricing: Plans start at $25/month for 50,000 words

8. Respona

Respona is an all-in-one link building and digital PR platform that helps agencies streamline their outreach efforts and secure high-quality backlinks at scale. Its combination of automation and personalization features make it a standout tool in the link building space.

Key features:

Automated, AI-powered email outreach campaigns
Built-in prospecting and contact finding tools
Customizable email templates and follow-up sequences
Detailed link building reports and analytics
Integrates with popular SEO tools like Ahrefs and Moz

Pricing: Plans start at $195/month, with custom enterprise pricing available

9. Agency Analytics

Agency Analytics is an all-in-one reporting platform that helps agencies consolidate data from multiple sources and create beautiful, white-label reports for their clients. Its wide range of integrations and customization options make it a top choice for agencies looking to streamline their reporting processes.

Key features:

Integrates with 70+ marketing platforms, including Google Analytics, Search Console, and social media networks
Drag-and-drop report builder with 50+ pre-built templates
Automated report scheduling and white-label branding
SEO audits and keyword rank tracking
Dedicated account manager and unlimited client accounts

Pricing: Plans start at $49/month, with custom enterprise plans available

10. Frase

Frase is an AI-powered content optimization tool that helps agencies create SEO-friendly, reader-focused content. Its combination of keyword research, content briefs, and optimization scoring make it a valuable addition to any agency’s content workflow.

Key features:

Generates SEO-optimized content briefs based on target keywords and competitor analysis
Scores content based on topic coverage, readability, and keyword usage
Suggests internal linking opportunities and semantically related keywords
Integrates with Google Search Console and WordPress
Offers a free trial and affordable monthly pricing

Pricing: Plans start at $44.99/month, with custom agency pricing available

11. Notion

Notion is an all-in-one workspace that helps agencies organize their SEO projects, collaborate with team members, and streamline their workflows. While not strictly an SEO tool, its flexibility and wide range of templates make it a valuable addition to any agency’s tech stack.

Key features:

Customizable templates for SEO projects, content calendars, and more
Real-time collaboration and commenting features
Integrates with popular tools like Slack, Google Drive, and Trello
Mobile apps for iOS and Android
Offers a free plan and affordable team pricing

Pricing: Free for individuals, with team plans starting at $8/user/month

FAQ’s:

What is SEO software?

SEO software refers to tools and platforms that help businesses and agencies optimize their websites for search engines. These tools provide data, insights, and recommendations to improve a site’s visibility, traffic, and search engine rankings.

How can SEO software improve my agency’s service offerings?

By leveraging SEO software, agencies can offer a wider range of data-driven services to their clients, including keyword research, on-page optimization, technical SEO audits, link building, local SEO, and more. These tools help agencies work more efficiently, deliver better results, and differentiate themselves in a crowded market.

Can Small Agencies Benefit From High-End SEO Tools?

Absolutely! While enterprise-level SEO platforms can be expensive, many tools offer affordable plans for small agencies. By investing in the right software, even small teams can punch above their weight and compete with larger agencies.

What is the Average Cost of SEO Software For Agencies?

The cost of SEO software varies widely depending on the features, data, and scale provided. Entry-level tools can cost as little as $50-$100/month, while enterprise platforms can run into the thousands. On average, agencies can expect to spend a few hundred dollars per month on a comprehensive SEO toolkit.

Are There any SEO Tools That Specialize in Specific Industries or Niches?

Yes, there are many SEO tools that cater to specific verticals, such as local SEO, e-commerce, or enterprise. For example, BrightLocal is designed specifically for agencies managing local SEO campaigns, while Shogun is built for optimizing large-scale e-commerce sites on Shopify.

Are There Any Free or Open-Source SEO Tools Recommended For Agencies?

While paid tools tend to offer more advanced features and data, there are many excellent free SEO tools available. Google Search Console, Google Analytics, and Bing Webmaster Tools are essential for any agency. Other popular free tools include Screaming Frog SEO Spider, Answer The Public, and Ubersuggest.

How Important is it for Agencies to Invest in SEO Software For Long-Term Success?

Investing in SEO software is crucial for agencies that want to stay competitive and deliver consistent results for their clients. As search algorithms become more complex and the digital landscape evolves, having the right tools and data, such as SEO analysis software, is essential for making informed decisions and executing effective strategies. By allocating a portion of their budget to SEO software, agencies can future-proof their business and set themselves up for long-term success.

Conclusion

Choosing the right SEO software is one of the most important decisions an agency can make. The tools you use will have a direct impact on your team’s efficiency, the quality of your work, and ultimately, your ability to drive results for your clients.

By investing in a combination of the powerful SEO tools on this list, your agency can:

Streamline your keyword research and content optimization processes
Identify and fix technical SEO issues before they impact your clients’ rankings
Analyze competitors’ strategies and find new opportunities to drive organic traffic
Monitor your clients’ keyword rankings and measure the ROI of your SEO efforts
Create beautiful, data-driven reports to keep your clients informed and engaged

Of course, no tool is a magic bullet. To truly succeed with SEO, agencies need to combine powerful software with experienced professionals, proven processes, and a commitment to staying on the cutting edge.

At VH Info, we’re passionate about helping agencies take their SEO game to the next level. Whether you’re looking for advice on choosing the right tools, developing an effective SEO strategy, or staying up-to-date on the latest trends and best practices, we’re here to help.

So what are you waiting for? Start exploring the SEO tools on this list and see how they can help your agency drive better results for your clients. And if you ever need a trusted partner to help you navigate the ever-changing world of SEO, remember that VH Info is always here to help.