The Top 11 SEO Software Tools Every Agency Needs in 2024

As a digital marketing agency, staying ahead of the competition means equipping your team with the best SEO software available.

The right tools can supercharge your SEO campaigns, provide valuable insights to guide your strategies, and ultimately deliver better results for your clients.

At VH Info, we understand the unique challenges agencies face when it comes to selecting and implementing SEO software. That’s why we’ve put together this comprehensive guide to the top 11 SEO tools every agency should consider adding to their tech stack in 2024.

From keyword research and rank tracking to technical SEO and content optimization, these powerful platforms will help you streamline your workflows, impress your clients, and drive more organic traffic and revenue.

Why Investing in SEO Software Is Crucial for Your Agency’s Success?

Why Investing in SEO Software Is Crucial for Your Agency’s Success?

SEO is a complex and constantly evolving field. To succeed, agencies need to stay on top of the latest trends, algorithm updates, and best practices. Trying to do this manually is time-consuming and inefficient. That’s where investing in the best SEO tools comes in. Agencies can utilize specialized tools for keyword research, site audits, backlink analysis, and more to achieve their goals.

  1. Identify new opportunities to drive organic traffic
  2. Uncover technical SEO issues holding back a site’s performance
  3. Analyze competitors’ strategies and find ways to outrank them
  4. Create higher-quality, better-optimized content
  5. Track keyword rankings and measure the ROI of SEO efforts
  6. Automate repetitive tasks and free up time for higher-impact work
  7. Generate professional reports to keep clients informed and engaged

Investing in the right SEO software gives agencies a major competitive advantage. It allows you to work smarter, not harder, and deliver better results in less time. Plus, by offering a wider range of data-driven SEO services, you can attract more clients and command higher rates.

How To Choose the Right SEO Agency Software?

How To Choose the Right SEO Agency Software?

With so many SEO tools on the market, how do you know which ones are worth the investment? Here are a few key factors to consider:

  1. Features: Look for tools that offer a comprehensive suite of features to cover all aspects of SEO, from keyword research and on-page optimization to link building and rank tracking.
  2. Ease of use: The best SEO software strikes a balance between powerful functionality and user-friendliness. Avoid tools with a steep learning curve that will frustrate your team.
  3. Integrations: Choose software that integrates seamlessly with the other tools your agency uses, like Google Analytics, Google Search Console, and your CMS.
  4. Scalability: As your agency grows, your SEO software should be able to grow with you. Look for tools with flexible pricing plans that accommodate teams of different sizes.
  5. Support: When issues arise, you’ll want to be able to get help quickly. Opt for SEO software with responsive customer support and extensive documentation.
  6. Data accuracy: The insights you get from your SEO tools are only as good as the data behind them. Research each tool’s data sources and accuracy before committing.
  7. Reporting: Client reporting is a critical part of agency life. The best SEO software includes customizable, white-label reporting features to streamline your processes.

What’s The Best SEO Software For Agencies?

Now that you know what to look for in SEO agency software, let’s dive into our top 11 picks for 2024:

1. Semrush


Semrush is an all-in-one SEO platform that offers a wide range of tools for keyword research, competitor analysis, site audits, rank tracking, and more. Its intuitive interface and robust feature set make it a popular choice among agencies.

Key features:

  • Extensive keyword data, including search volume, difficulty, and CPC
  • Detailed organic research and traffic analytics
  • Technical SEO audits and recommendations
  • Backlink analysis and toxic link monitoring
  • Content optimization and topic research tools
  • White-label reporting and API access

Pricing: Plans start at $119.95/month, with custom agency pricing available

2. Google Search Console

Google Search Console

Google Search Console is one of the best free keyword research tools and is provided by Google that helps you monitor and optimize your site’s presence in Google search results. While it lacks some of the advanced features of paid tools, it’s an essential part of any agency’s SEO toolkit.

Key features:

  • Detailed search traffic and performance data straight from Google
  • Alerts for manual actions and other critical issues
  • Sitemaps submission and management
  • Mobile usability and Core Web Vitals reporting
  • URL inspection tool to diagnose indexing and crawling problems

Pricing: Free

3. Ahrefs


Ahrefs is best known for its massive index of backlinks, but it also offers powerful tools for keyword research, content exploration, rank tracking, and site audits. Its clean, modern interface makes it a joy to use.

Key features:

  • Largest backlink database with over 30 trillion links
  • Advanced link building and analysis features
  • Accurate, clickstream-based keyword data
  • Content gap analysis and top pages reports
  • Rank tracking for desktop and mobile SERPs
  • Robust site audit tool with 100+ SEO checks

Pricing: Plans start at $99/month, with higher tiers for growing agencies

4. Screaming Frog SEO Spider

Screaming Frog SEO Spider

Screaming Frog is a desktop-based site crawler that helps you quickly identify technical SEO issues and on-page optimization opportunities. Its flexibility and advanced configuration options make it a must-have for agencies serious about technical SEO.

Key features:

  • Crawls up to 500 URLs for free, with unlimited crawling on paid plans
  • Extracts key on-page elements like titles, meta descriptions, and header tags
  • Identifies broken links, redirects, and duplicate content
  • Generates XML sitemaps and analyzes robots.txt files
  • Integrates with Google Analytics, Search Console, and PageSpeed Insights

Pricing: Free for up to 500 URLs, £149/year for unlimited crawling

5. BrightLocal


BrightLocal is a specialized local SEO tool that helps agencies manage and optimize their clients’ local search presence. Its combination of powerful features and affordable pricing make it a great value for agencies focused on local SEO.

Key features:

  • Accurate local rank tracking for Google Maps and organic results
  • Citation building and management tools
  • Review monitoring and management platform
  • White-label reporting and lead generation widgets
  • Google My Business and social media integrations

Pricing: Plans start at $29/month, with custom agency plans available

6. Google Analytics

Google Analytics

Google Analytics is the most widely used web analytics platform, and for good reason. Its robust data and reporting features give agencies invaluable insights into their clients’ website traffic and user behavior.

Key features:

  • Detailed traffic source and user acquisition reporting
  • User behavior analysis, including bounce rates, time on site, and conversion tracking
  • Custom dashboards and segments for deeper insights
  • Integration with Google Ads for PPC campaign analysis
  • Free to use, with an enterprise version (GA360) available for larger sites

Pricing: Free, with Google Analytics 360 starting at $150,000/year

7. ChatGPT


ChatGPT is an AI-powered writing assistant that can help agencies create high-quality, SEO-friendly content at scale. Its ability to understand context and generate human-like text makes it a valuable tool for content creation and optimization.

Key features:

  • Generates articles, blog posts, product descriptions, and more based on simple prompts
  • Optimizes content for target keywords and readability
  • Supports multiple languages and tones
  • Integrates with popular content management systems
  • Offers a free trial and affordable monthly pricing

Pricing: Plans start at $25/month for 50,000 words

8. Respona


Respona is an all-in-one link building and digital PR platform that helps agencies streamline their outreach efforts and secure high-quality backlinks at scale. Its combination of automation and personalization features make it a standout tool in the link building space.

Key features:

  • Automated, AI-powered email outreach campaigns
  • Built-in prospecting and contact finding tools
  • Customizable email templates and follow-up sequences
  • Detailed link building reports and analytics
  • Integrates with popular SEO tools like Ahrefs and Moz

Pricing: Plans start at $195/month, with custom enterprise pricing available

9. Agency Analytics

Agency Analytics

Agency Analytics is an all-in-one reporting platform that helps agencies consolidate data from multiple sources and create beautiful, white-label reports for their clients. Its wide range of integrations and customization options make it a top choice for agencies looking to streamline their reporting processes.

Key features:

  • Integrates with 70+ marketing platforms, including Google Analytics, Search Console, and social media networks
  • Drag-and-drop report builder with 50+ pre-built templates
  • Automated report scheduling and white-label branding
  • SEO audits and keyword rank tracking
  • Dedicated account manager and unlimited client accounts

Pricing: Plans start at $49/month, with custom enterprise plans available

10. Frase


Frase is an AI-powered content optimization tool that helps agencies create SEO-friendly, reader-focused content. Its combination of keyword research, content briefs, and optimization scoring make it a valuable addition to any agency’s content workflow.

Key features:

  • Generates SEO-optimized content briefs based on target keywords and competitor analysis
  • Scores content based on topic coverage, readability, and keyword usage
  • Suggests internal linking opportunities and semantically related keywords
  • Integrates with Google Search Console and WordPress
  • Offers a free trial and affordable monthly pricing

Pricing: Plans start at $44.99/month, with custom agency pricing available

11. Notion


Notion is an all-in-one workspace that helps agencies organize their SEO projects, collaborate with team members, and streamline their workflows. While not strictly an SEO tool, its flexibility and wide range of templates make it a valuable addition to any agency’s tech stack.

Key features:

  • Customizable templates for SEO projects, content calendars, and more
  • Real-time collaboration and commenting features
  • Integrates with popular tools like Slack, Google Drive, and Trello
  • Mobile apps for iOS and Android
  • Offers a free plan and affordable team pricing

Pricing: Free for individuals, with team plans starting at $8/user/month


What is SEO software?

SEO software refers to tools and platforms that help businesses and agencies optimize their websites for search engines. These tools provide data, insights, and recommendations to improve a site’s visibility, traffic, and search engine rankings.

How can SEO software improve my agency’s service offerings?

By leveraging SEO software, agencies can offer a wider range of data-driven services to their clients, including keyword research, on-page optimization, technical SEO audits, link building, local SEO, and more. These tools help agencies work more efficiently, deliver better results, and differentiate themselves in a crowded market.

Can Small Agencies Benefit From High-End SEO Tools?

Absolutely! While enterprise-level SEO platforms can be expensive, many tools offer affordable plans for small agencies. By investing in the right software, even small teams can punch above their weight and compete with larger agencies.

What is the Average Cost of SEO Software For Agencies?

The cost of SEO software varies widely depending on the features, data, and scale provided. Entry-level tools can cost as little as $50-$100/month, while enterprise platforms can run into the thousands. On average, agencies can expect to spend a few hundred dollars per month on a comprehensive SEO toolkit.

Are There any SEO Tools That Specialize in Specific Industries or Niches?

Yes, there are many SEO tools that cater to specific verticals, such as local SEO, e-commerce, or enterprise. For example, BrightLocal is designed specifically for agencies managing local SEO campaigns, while Shogun is built for optimizing large-scale e-commerce sites on Shopify.

Are There Any Free or Open-Source SEO Tools Recommended For Agencies?

While paid tools tend to offer more advanced features and data, there are many excellent free SEO tools available. Google Search Console, Google Analytics, and Bing Webmaster Tools are essential for any agency. Other popular free tools include Screaming Frog SEO Spider, Answer The Public, and Ubersuggest.

How Important is it for Agencies to Invest in SEO Software For Long-Term Success?

Investing in SEO software is crucial for agencies that want to stay competitive and deliver consistent results for their clients. As search algorithms become more complex and the digital landscape evolves, having the right tools and data, such as SEO analysis software, is essential for making informed decisions and executing effective strategies. By allocating a portion of their budget to SEO software, agencies can future-proof their business and set themselves up for long-term success.


Choosing the right SEO software is one of the most important decisions an agency can make. The tools you use will have a direct impact on your team’s efficiency, the quality of your work, and ultimately, your ability to drive results for your clients.

By investing in a combination of the powerful SEO tools on this list, your agency can:

  • Streamline your keyword research and content optimization processes
  • Identify and fix technical SEO issues before they impact your clients’ rankings
  • Analyze competitors’ strategies and find new opportunities to drive organic traffic
  • Monitor your clients’ keyword rankings and measure the ROI of your SEO efforts
  • Create beautiful, data-driven reports to keep your clients informed and engaged

Of course, no tool is a magic bullet. To truly succeed with SEO, agencies need to combine powerful software with experienced professionals, proven processes, and a commitment to staying on the cutting edge.

At VH Info, we’re passionate about helping agencies take their SEO game to the next level. Whether you’re looking for advice on choosing the right tools, developing an effective SEO strategy, or staying up-to-date on the latest trends and best practices, we’re here to help.

So what are you waiting for? Start exploring the SEO tools on this list and see how they can help your agency drive better results for your clients. And if you ever need a trusted partner to help you navigate the ever-changing world of SEO, remember that VH Info is always here to help.

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