Link building

Event Link Building: What Is It, Benefits & Ways To Do It

Event Link Building

As a SaaS company, building high-quality backlinks is essential for improving your search engine rankings and driving targeted traffic to your website.

One effective link building strategy that often gets overlooked is event link building. By sponsoring or hosting events, you can gain valuable backlinks from authoritative websites while also increasing brand awareness and generating leads.

In this guide, we’ll dive into the benefits of event link building and share actionable tips for successfully executing this tactic.

What is Event Link Building?

What is Event Link Building?

Event link building involves acquiring quality links by either sponsoring or hosting events related to your industry. When you sponsor an event, the event organizers typically include a link to your website on the event page or website. Similarly, when you host your own event, you can create an event website and encourage other sites to link to it when promoting the event, making it a powerful digital marketing strategy for boosting your online presence and SEO rankings through content creation and driving organic traffic.

Benefits Of Event Link Building

There are several key benefits to incorporating event link building into your overall SEO strategy:

  1. Acquire high-quality, relevant backlinks from authoritative websites in your industry
  2. Increase brand awareness and exposure to your target audience
  3. Drive referral traffic from event pages and websites
  4. Establish thought leadership by aligning your brand with respected events and experts
  5. Generate leads and build relationships with potential customers and partners

Event Link Building – 2 Ways To Do It

There are two primary ways to approach event link building: sponsoring an event or hosting your own event.

Let’s explore each option in more detail.

1. Sponsoring An Event

Sponsoring an industry event, conference, or webinar is a great way to gain quality links and exposure. When evaluating sponsorship opportunities, look for events that align with your target audience and have a strong online presence.

2. Hosting An Event

Hosting your own event gives you more control over the link building process. By creating a dedicated event website and promoting it through various channels, you can attract backlinks from multiple sources.

Sponsoring an Event – How To Find Relevant Events To Sponsor And Get Links?

Sponsoring an Event

To find the right events to sponsor for maximum link building impact, consider these event types:

1. Conferences And Trade Shows

Industry conferences and trade shows often have high domain authority websites and attract a targeted audience. Sponsoring these events can yield valuable backlinks and exposure.

2. Community Events

Supporting local community events can help you build relationships and earn backlinks from local business websites and news outlets.

3. Webinars And Online Events

Sponsoring webinars or online events hosted by industry thought leaders can associate your brand with respected experts and provide link building opportunities.

4. Industry Awards Or Competitions

Aligning your brand with prestigious industry awards or competitions can lead to backlinks from the award website and press releases about the winners.

5. Charity Events

Supporting a charitable cause not only earns goodwill but can also result in backlinks from the charity’s website and event pages.

6. Educational Workshops

Sponsoring workshops or educational events related to your industry niche can attract links from event listings and attendee blogs.

How To Host An Event And Garner Backlinks?

Here are some tips for successfully hosting an event that attracts backlinks:

  1. Choose a content marketing theme or topic that aligns with your brand and appeals to your target audience
  2. Secure an attractive venue or online platform
  3. Invite industry experts, influencers, and thought leaders as speakers or panelists
  4. Promote the event through google search, email, social media, paid ads, and outreach to relevant websites
  5. Create a dedicated event website with informative content and clear calls-to-action
  6. Encourage attendees and partners to share and get relevant links to the event website

Hosting An Event And Getting Links Is Possible If You Know These Strategies…

To maximize the link building potential of your hosted event, implement these proven strategies:

1. Create A Dedicated Site For The Event

Develop an event-specific website with its own domain name. This site will serve as the hub for all event information and a target for backlinks.

2. Add Event Schema To Your Site

Incorporate event schema markup on your event website to help search engines understand and display your event details in search results.

3. List Your Event to Prominent Third-Party Event Sharing Sites

Submit your event to popular event listing websites and directories to gain additional exposure and backlinks.

4. Invite Industry Experts

Reach out to industry experts, influencers, and thought leaders, inviting them to participate in your event as speakers or panelists. Their involvement can attract links from their websites and social media profiles.

5. Create Social Media Buzz

Promote your event heavily on social media platforms, encouraging shares and engagement. This can lead to increased visibility and potential backlinks.

6. If You Have A Budget, Run Ads

Invest in targeted online advertising to reach a wider audience and drive more traffic to your event website.

7. Other Promotional Strategies

Explore additional promotional tactics such as email marketing, press releases, guest posting, and outreach to relevant websites and bloggers.


How Often Should I Host or Sponsor Events for Link Building?

The frequency of your event link building efforts will depend on your resources and goals. Aim to sponsor or host at least one event per quarter, scaling up as your budget and team capacity allow.

Can Small Businesses Benefit from Event Link Building?

Yes, even small businesses can leverage event link building by sponsoring or hosting local events, webinars, or workshops. Focus on events that target your specific niche and audience.

Can I Get Penalized by Google for Building Links Through Events?

As long as you sponsor or host legitimate events and acquire links naturally, you shouldn’t face any penalties. Avoid buying event links or engaging in manipulative practices.

How Long Does it Take to See SEO Results From Event Link Building?

The timeline for seeing SEO results varies, but you can typically expect to see some impact within 3-6 months of consistently implementing event link building tactics.

How Do I Measure the ROI of Event Link Building?

Track metrics such as referral traffic, leads, and conversions generated from your event website. Use Google Analytics to monitor backlinks and domain authority improvements over time.

Are There Any Risks Associated with Event Link Building?

The main risk is investing time and resources into an event that fails to generate the desired backlinks or ROI. Mitigate this by carefully selecting events and promoting them effectively.


Event link building is a powerful strategy for SaaS companies looking to acquire high-quality backlinks, increase brand awareness, and drive targeted traffic to their websites. By sponsoring relevant industry events or hosting your own events, you can boost your search engine rankings and establish your brand as a thought leader.

Remember to choose events that align with your target audience, promote your event effectively, and implement strategies to maximize link building opportunities. With a consistent event link building approach and the right tactics, you can take your SaaS SEO to new heights.

At VH Info, we specialize in helping SaaS brands build great content, guest post on authoritative websites, and fix broken links to improve search engine optimization. Contact us today to learn more about how we can support your link building efforts and drive sustainable growth for your business.

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