Affiliate Marketing

H&M Affiliate Program: Commission, Application & Other Details

H&M Affiliate Program

Welcome to our beginner’s guide to the H&M Affiliate Program! If you’re looking for an opportunity to earn commissions by promoting H&M products, you’re in the right place.

In this guide, we’ll walk you through everything you need to know to get started with the H&M Affiliate Program, from how to join to the benefits of becoming an affiliate.

Whether you’re new to affiliate marketing or already have experience, this guide will provide valuable insights into how you can make the most of the H&M Affiliate Program.

What is the H&M Affiliate Program?

What is the H&M Affiliate Program?

H&M Affiliate Program lets you make money by promoting H&M products on your site or social media. You’ll get a unique link to share, and when someone clicks it and buys something, you earn a percentage of the sale. It’s a good way for influencers and content creators to monetize their audience.

How to Get Started & approved with the H&M Affiliate Program?

Here is a brief overview of how to get started and approved for the H&M Affiliate Program:

  1. To become an H&M affiliate, apply through their website by filling out the form. Provide details about your website and social media accounts. They prefer fashion, lifestyle and retail-focused platforms.
  2. The H&M team will review your application and evaluate your reach. You’ll need to meet their standards for traffic, followers, etc.
  3. If approved, you’ll get access to unique affiliate links and marketing materials like banners, new arrivals, promotions, etc and encourage followers to click your affiliate links..
  4. Create content promoting H&M products and special offers. Use your affiliate links to drive traffic to the H&M site.
  5. Earn a commission on sales generated through your links. Commission rates vary but are around 3-5%.
  6. When you reach the $100 minimum payout threshold, receive monthly payments.

Where can I join the H&M Affiliate Program?

You can join the H&M Affiliate Program directly through their website. Simply go to and hover over ‘Company Info‘ in the footer menu. Click on ‘Join Sales Partner‘ which will take you to the H&M Partners portal. Here you can sign up for an account and submit an application to become an official H&M affiliate. If approved, you will gain access to affiliate marketing materials and your unique promo code links to earn commissions. Signing up directly through is the only way to join their program.

Who Can Join the H&M Affiliate Program?

Who Can Join the H&M Affiliate Program?

The H&M Affiliate Program is for influencers, bloggers, and content creators with an engaged audience.

Ideal partners have a high-quality website or popular social media account in fashion, retail, or lifestyle. Good site traffic, email list, and similar target audience are required.

H&M checks all applications to ensure affiliates meet their standards and can drive results. Overall, those who can promote H&M effectively through different online channels are good candidates.

Why Join the H&M Affiliate Program?

The H&M Affiliate Program is a way to earn money by promoting the famous clothing brand. By sharing H&M links and content on your website or social media, you can earn a percentage of sales from customers who purchase using your unique link. With no extra effort, you’ll have access to marketing materials provided by H&M. You can join for free and increase your income with a trusted fashion partner. H&M has affordable and fashionable clothing so it’s easy to recommend and showcase to others.

How does the H&M Affiliate Program Work?

Here is an overview of how the H&M affiliate program works:

  1. To become an H&M affiliate, apply on their website and wait for approval based on your audience.
  2. Once approved, you get unique links and marketing materials like banner ads.
  3. You earn a commission of 3-5% when someone purchases using your link. Commissions are paid monthly when you exceed $100 and will be sent via PayPal.
  4. You can track your referral traffic, sales, commissions and earnings in real-time through the affiliate dashboard. Use the data to fine-tune your promotional strategies and improve conversions over time.
  5. Expand your audience reach to increase engagement with your content and grow commissions.

What Products can you Promote with the H&M Affiliate Program?

You can promote the full range of H&M products as an affiliate:

  1. Women’s clothing – Dresses, tops, bottoms, suits, swimwear, accessories, shoes, bags, jewelry, loungewear.
  2. Men’s clothing – Shirts, pants, jackets, suits, underwear, accessories, shoes.
  3. Children’s clothing – Apparel, shoes, accessories for babies, kids, tweens.
  4. H&M Home – Bedding, bath products, decor, furniture, kitchen items.
  5. Divided – Trendy, edgy styles for teens and young adults.
  6. Sale/Clearance – Discount and markdown items across categories.
  7. Collaborations – Limited capsule collections with designers.
  8. Sustainability – Conscious recycled lines.
  9. Beauty – Makeup, skincare, haircare, perfume.
  10. Basics – Undergarments, t-shirts, jeans, leggings.

You have a vast catalog of fashion and lifestyle products to showcase. Focus on categories relevant to your audience and style. Link to new arrivals, bestsellers, collabs, holiday items, or sales.

The H&M Affiliate Program Details and Commission Rates

Many T-Shirt bloggers like to join the H&M affiliate program because they give good money and their cookies last a long time.

Product Categories:

  • Baby Products
  • Eyewear
  • Fashion
  • Jewelry
  • Shoes
  • T-Shirt

Commission Rate:

If you want to make money with H&M, check out their affiliate program. You can use Viglinks or Skimlinks to earn commissions by adding links to your website. With these services, any H&M link on your site becomes an affiliate link for you. Viglinks offers a commission rate up to 5.95%, while Skimlinks does not have a set commission rate.

Cookie Duration:

  • 30 Days

How to Make $1000 per Month as a H&M Affiliate?

To make $1000 per month with the H&M program, you’ll need to drive a high volume of qualified traffic and generate consistent sales through your links.

Aim for at least 20,000 visitors per month to your site or social platforms. Create engaging content showcasing H&M’s latest products and promotions. Use email marketing and social media to boost traffic and conversions.

With a 3-5% commission rate, you’ll need about $20,000 in monthly sales to earn $1000. Focus on scaling your audience and conversion rates to hit this target over time.

Is H&M’s Affiliate Program Worth It?

Yes, H&M’s affiliate program is worth joining for the right type of partner.

As a popular fashion retailer, H&M has broad appeal and conversion potential. Their commission rates up to 5% are competitive. With a vast catalog of affordable and trendy clothing for men, women, kids and home, there are endless options to showcase.

For influencers with an audience interested in fashion and lifestyle, promoting H&M can monetize your platform. The program provides all the tools and reporting you need to earn commissions.

Overall, H&M’s large brand presence and engaged customer base make this a worthwhile affiliate opportunity.


Here are some of the key pros of the H&M affiliate program:

  1. Popular brand – H&M is a well-known and trusted fashion retailer with broad appeal. This makes it easy to promote.
  2. Large product range – Extensive catalog of stylish, affordable clothing and home goods to showcase.
  3. Turnkey process – Provided marketing creatives and links make promotion simple.
  4. Global program – Available to partners worldwide.
  5. Real-time reporting – Dashboard provides up-to-date stats on your performance.
  6. Low payout threshold – Get paid each month once you exceed $100 in earnings.
  7. Established company – H&M is a stable brand that pays affiliates consistently.
  8. No approval requirements – Easy to get started as an affiliate.


Here are some potential downsides to consider with the H&M affiliate program:

  1. High volume needed – You need high traffic and conversion rates to earn significant income.
  2. Limited marketing materials – The program provides banners but minimal customized creatives.
  3. Cookie duration – The affiliate cookie only tracks for 7 days.
  4. Strict brand guidelines – Heavy restrictions on using H&M’s trademarks and images.
  5. Long payout cycle – Payments are issued monthly with a $100 minimum.
  6. Sales seasonality – Promotions like free shipping are periodic.
  7. No recurring commissions – Earnings are one-time per transaction.
  8. Competitive niche – Fashion is a crowded affiliate space.

Tips to Succeed in the H&M Affiliate Program

Here are some tips to succeed as an H&M affiliate:

  1. Create high-quality content – Focus on developing in-depth blog posts, videos, visuals that showcase H&M’s products. Provide styling advice, product reviews, gift guides, and other useful info.
  2. Promote new arrivals – Link to H&M’s latest clothing collections and capsule releases so customers see the freshest selection.
  3. Highlight sales – Getting your audience to take advantage of H&M’s specials and clearance deals can boost conversions.
  4. Use email marketing – Send dedicated emails promoting H&M offers and featuring your affiliate links. Nurture sign-ups with relevant content.
  5. Post frequently on social – Share your H&M affiliate links on social channels regularly to maximize visibility.
  6. Utilize influencer marketing – Collab with fashion influencers to expand your campaign’s reach.
  7. Track performance – Use affiliate reporting to see which products and posts drive sales and refine your approach.
  8. Diversify traffic sources – Don’t rely on one channel. Pursue a mix of referral traffic opportunities.
  9. Refresh creatives – Continually test new banner ads, buttons, promo codes to improve results.

What is the Best Alternative to the H&M Affiliate Program?

I’ve got some info on other cool programs you might like if you’re into Fashion, Fitness, or Beauty. Check them out!

  1. Gucci Affiliate Program: Gucci is a luxury fashion brand offering high-end clothing, accessories and more. Their affiliate program provides attractive commissions on sales. I’ve written more details about the Gucci Affiliate Program and how to join in my article.
  2. Mango Affiliate Program: Mango is a popular fast fashion brand selling trendy women’s, men’s and kids’ clothing. Their Mango Affiliate Program offers competitive rates and I break things down further in my article.
  3. Zara Affiliate Program: Zara is one of the largest fast fashion brands globally. Their affiliate program provides a 4% commission rate on sales which is on the lower end but expected given the massive brand recognition. Zara’s stylish, inexpensive clothing and accessories still present nice earning potential for fashion bloggers and influencers. I have a full review of their program’s pros, cons, commission details and more in my article on Zara Affiliate Program.
  4. Nike Affiliate Program: The athletic brand Nike has an established affiliate program offering nice commission rates on their sportswear, shoes and gear. I explain the details of how to join and typical earnings in my article on Nike Affiliate Program.
  5. Puma Affiliate Program: Puma specializes in athletic/casual wear, shoes and accessories. I break down their decent commission structure and other details in my article on Puma Affiliate Program.
  6. Adidas Affiliate Program: Similar to Nike and Puma, Adidas focuses on sports/athletic wear and has an appealing affiliate program. Check out my post on Adidas Affiliate Program to learn more about it.
  7. Shein Affiliate Program: Shein is an online fast fashion retailer selling very affordable women’s, men’s and kids’ clothing and accessories. Their affiliate program offers competitive commission rates that I explain more in my article on Shein Affiliate Program.
  8. Temu Affiliate Program: Temu is a newer e-commerce site selling discounted products across categories. Their affiliate program is still relatively new but offers nice potential commissions detailed in my article on Temu Affiliate Program.
  9. Chewy Affiliate Program: Chewy is the leading online pet supplies retailer. Their program provides good earning potential for pet enthusiasts that I break down in my post on Chewy Affiliate Program.
  10. Lego Affiliate Program: The Lego brand offers an affiliate program with commissions on their popular children’s building block sets and more. Check out my article on Lego Affiliate Program for specifics.
  11. Home Depot Affiliate Program: Home Depot operates an affiliate program providing commissions when referring customers to their online store or brick-and-mortar locations for home improvement supplies and materials. As one of the largest home improvement retailers, there is great earning potential. I break things down further including exact commission rates and how to join in my article on Home Depot Affiliate Program.


Is the H&M Affiliate Program Legit?

Yes, the H&M affiliate program is 100% legitimate. It is run directly by H&M through their official website H&M is a major global fashion retailer with stores worldwide. They have an established affiliate program that fairly compensates publishers for driving sales. Affiliates can earn reliable commissions monthly by promoting H&M products through custom marketing links. This is not a scam, but rather a reputable partnership opportunity with a trusted brand.

Is the H&M Affiliate Program open to international affiliates?

Yes, H&M’s affiliate program is open globally to partners from any country. When you apply, you simply select your geographic location from the list. The program operates worldwide, and H&M provides localized product feeds and custom affiliate links for each market. You can promote H&M to audiences in multiple countries and earn commissions on sales from your referred traffic. There are no region restrictions, so international influencers are welcome to join and take advantage of this worldwide opportunity.

Can I join the H&M Affiliate Program if I don’t have a website?

Yes, you can join the H&M Affiliate Program even if you don’t have a website. You can utilize social media platforms, blogs, or email marketing to promote H&M products and drive traffic to your affiliate links.

How do I Find my H&M Affiliate Link?

Once you are approved for the H&M affiliate program, you can access your unique affiliate links in the partner dashboard. Under the “Links” section, you’ll see product-specific links as well as general affiliate links for the H&M website. You can then promote these links through your website, social media, email campaigns, etc. The links will track sales from your referred traffic to calculate your commissions. Keep your links handy to integrate them into any promotional content driving traffic to H&M’s online store.

Can I promote H&M products on social media?

Yes, you can absolutely promote H&M products on social media as an affiliate. Once approved, share your unique affiliate links to H&M’s website or specific products on platforms like Instagram, Facebook, Pinterest, and more. This allows you to earn commissions when your followers purchase through your links. Just follow H&M’s brand guidelines for proper use of their trademarks.

Can I Promote H&M Products on Websites or Platforms with Adult Content?

No, it is not appropriate to promote H&M products on websites or platforms with adult content. It’s important to maintain the integrity of the H&M brand and promote their products in suitable, family-friendly environments.

Can I promote other brands or products alongside H&M as an affiliate?

Yes, you can promote other brands and products as an H&M affiliate. H&M does not require exclusivity, so you’re free to partner with additional affiliate programs simultaneously. Just don’t directly compare or mention competitors on H&M affiliated content. Focus each post/campaign on showcasing H&M but feel free to work with other brands overall.

Can I join the H&M Affiliate Program if I’m new to affiliate marketing?

Yes, the H&M Affiliate Program welcomes newcomers to affiliate marketing. It is a great opportunity to learn and gain experience in affiliate marketing, leveraging H&M’s reputable brand and wide range of products to kickstart your affiliate journey.

Can I use H&M’s Trademarked terms in my Domain Name or Social Media Handles?

It is important to comply with H&M’s trademark policies when using their terms. It is recommended to review H&M’s guidelines regarding the use of trademarked terms in affiliate marketing, including in domain names and social media handles, to maintain a mutually beneficial affiliate partnership.

Does H&M offer Affiliate Training or Support Materials?

Yes, H&M provides affiliate training and support materials to their partners. You’ll have access to valuable resources and support to enhance your affiliate marketing strategies and maximize your earnings through the program.

Can I Promote H&M Products through Email Marketing?

Yes, you can promote H&M products through email marketing campaigns as an affiliate. Build an email list of interested subscribers and regularly send them targeted promotions, exclusive offers, and affiliate links to H&M products.

Can the H&M program be combined with other affiliate programs?

Yes, you can combine the H&M affiliate program with other affiliate programs. This flexibility allows you to diversify your revenue streams and explore additional earning opportunities.

What are the requirements to join the H&M affiliate program in the USA?

Here are the key requirements to join H&M’s affiliate program in the USA:

  1. Have an active website or social media account with a decent sized audience in the fashion/retail niche.
  2. Produce engaging content and be able to promote H&M products regularly through your platforms.
  3. Accept the program terms and conditions specific to the US market.
  4. Complete the online application outlining your audience, content strategy, and prior affiliate experience.
  5. Get approved based on your qualifications and perceived ability to drive results.

Are there any restrictions for promoting H&M products as an affiliate?

Here are a few key restrictions to note when promoting H&M as an affiliate:

  1. Follow H&M’s brand guidelines for using trademarks, logos, and product imagery. Don’t alter branded assets.
  2. Don’t use coupon sites or aggressive promotional methods like pop-ups. Focus on organic integration into content.
  3. Don’t make misleading claims about H&M’s products, services, or business practices.

Overall, focus on natural recommendations in your posts and ethical practices. Read H&M’s terms closely for details.

How do I track my earnings from the H&M affiliate program?

If you want to track your earnings from H&M affiliate program, follow these steps. First, wait for approval. Then, you can see the reporting dashboard. It shows you real-time data such as referral traffic, conversions, commission rates, and earnings. You can also view total sales, orders, clicks, and revenue generated through your links. With this information, you can improve your promotions to increase your commissions.


To sum it up, the H&M Affiliate Program offers a great opportunity to earn passive income by promoting H&M products.

With its wide range of products and attractive commission rates, becoming an H&M affiliate can be a lucrative venture. The program is open to international affiliates and provides various marketing materials to support your promotional efforts.

However, it’s important to adhere to the program’s guidelines and restrictions to ensure compliance. If you’re new to affiliate marketing, don’t worry – the H&M Affiliate Program welcomes beginners.

So why wait? Join the H&M Affiliate Program today and start earning money while promoting fashionable and trendy products from one of the leading retail brands.

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