How To Outsource Backlink Building: Why Should You & Things To Know

In the ever-evolving landscape of digital marketing, maintaining a strong online presence is paramount for success.

For Software as a Service (SaaS) companies and various other businesses, achieving high search rankings is a critical objective. One of the most effective strategies to boost your search engine optimization (SEO) and improve your website’s authority is through link building.

However, the link building process can be time-consuming and complex, leading many businesses to consider an effective solution: outsource backlink building. VH Info, your trusted expert and guide, breaks down this complex topic into clear, relatable advice.

What is Outsource Link Building?

Outsource link building involves entrusting a third-party provider, such as a link building agency or freelancers, with the responsibility of acquiring quality backlinks to your website.

This practice allows you to use external expertise and resources to enhance your backlink profile, improve your domain authority, and drive organic traffic to your site.

VH Info specializes in providing actionable insights for SaaS link building, ensuring you make informed decisions.

The Power Of Outsourcing Link Building

Outsourcing link building is a great way to boost your website’s online presence and get more people to visit it.

It’s like having a team of experts working to make your website more popular. They know how to get quality backlinks from other authoritative websites, which helps Google trust your site more and rank it higher in search results.

This means more people will find your website when they search for things online, bringing more customers to your door. It gives your company more website authority.

The Speed Of Link Building Outsourcing

Building links takes time and effort. If you try to do it yourself, it can take months or even years to see results. But when you outsource, you can speed up the process.

Link building agencies have teams of people who can focus on building links full-time. They also have tools and connections that can help them get links faster.

Rank Smarter, Not Harder

Instead of spending all your time and energy on link building, you can focus on other important things, like creating great products or providing excellent customer service.

Outsourcing lets you work smarter, not harder. A dedicated link building team can devote their full attention to acquiring quality links, allowing you to see better results more quickly compared to managing the process in-house.

They take care of the complicated aspects of SEO, so you can concentrate on your core business.

How Outsource Link-Building Works?

The outsourcing link building process typically involves several key steps:

1. Identification Of Goals And Needs: The first step is to clearly define your link building goals and needs. What types of links are you seeking? What domain authority are you targeting? Understanding your objectives is essential for selecting the right link building provider.
2. Selection Of A Third-Party Provider: Carefully evaluate potential link building agencies or freelancers. Look for a proven track record, positive case studies, and experience working with businesses in your industry.
3. Strategy Development: Collaborate with your chosen provider to develop a comprehensive link building strategy. This plan should outline the specific techniques and tactics that will be used to acquire quality backlinks.
4. Collaboration And Integration: Establish clear communication channels and workflows to ensure seamless collaboration between your in-house team and the outsourced provider.
5. Content Creation: Content creation is a cornerstone of successful link building. Work with your provider to develop high-quality content that attracts authoritative links and provides value to your target audience. VH Info helps SaaS brands build quality content, which is the first step to a successful link building campaign.
6. Use The Right Tools: Utilize SEO tools to make sure your SEO efforts are heading in the right direction.
7. Outreach And Link Acquisition: Your provider will then reach out to site owners and webmasters to secure link placement on relevant and authoritative websites.
8. Monitoring And Reporting: Regularly monitor the performance of your link building campaign using tools like Google Search Console and Google Search. Track key metrics such as organic traffic, search rankings, and backlink profile growth. VH-info offers link building reports to showcase SEO performance.
9. Ongoing Maintenance: Link building is not a one-time activity. It requires ongoing maintenance and refinement to ensure sustained SEO success.

Why Should You Outsource Link Building?

Here’s why letting someone else handle your link building can be a smart move:

1. You Want To Save Time: Imagine building links is like tending a garden. It takes a lot of time to plant seeds, water them, and pull weeds. If you’re busy running your SaaS company, you might not have time for all that. Outsourcing lets experts handle the “gardening,” so you can focus on growing your core business. This gives you more time to create quality content!
2. You Want Quicker Link Building Results: Think of it like baking a cake. You could try to figure out the recipe yourself, or you could ask a professional baker. A link building team knows the best “recipes” to get quality backlinks fast, boosting your search engine results and bringing more organic traffic to your site more quickly.
3. You Want High-Quality Links: Not all links are the same! Getting links from shady “link farms” is like getting directions from someone who’s lost. A good link building provider knows how to get quality links from authoritative websites, which helps Google trust your site more and improve your website authority.
4. You Want To Focus On Your Strengths: Maybe you’re amazing at creating content creation or selling your product, but link building feels like a puzzle. Let the link builder do what they’re good at, so you can shine in your areas of expertise and use your time to improve your user experience.
5. You Don’t Have Link Building Expertise: It is not a problem if your company doesn’t have the information on black hat and white hat SEO best practices. If you are not good at something, then you can outsource backlink building. That way, you can get help from the people who have a proven track record of creating quality link building.
6. You Don’t Have Extra Manpower Or Resources: Even if you know how to building links, you might not have enough people or tools to do it well. Outsourcing gives you access to a whole link building team and the latest digital marketing tools without having to hire anyone new.
7. Your Current Efforts Aren’t Yielding Results: If you’ve been trying to building links yourself, but your search rankings aren’t improving, it might be time to call in the experts. They can analyze your backlink profile, identify missed opportunities, and develop a more effective link building campaign.

Things To Watch Out For When Outsourcing Link Building

When you outsource link building, here are some things to be careful about:

1. Black Hat Techniques: Imagine a sneaky way to win a race by cutting corners. Black hat tricks in link building are like that. Some providers might use bad methods like “private blog networks” or “link farms” to get quick links. But Google can catch them, and your site might get penalized, hurting your search rankings instead of helping. It’s like getting caught cheating; you might get kicked out of the race!
2. Irrelevant or Low-Quality Links: It’s important to get quality links from websites that are related to what you do. Getting links from random, low-website authority sites is like getting a good luck charm from someone who’s unlucky. It won’t help much and might even make things worse. Always ensure the links are high-quality and from authoritative websites.
3. Lack of Transparency: You should know exactly how the link building process works. If a provider is secretive about where they’re getting links or what they’re doing, that’s a red flag. It’s like buying a mystery box; you don’t know what you’re getting, and it might not be good! Transparent reporting is a must.
4. Over-Optimization: Using the same words (anchor text) too many times in your links looks unnatural. Google might think you’re trying to trick it and penalize you. It’s like using the same ingredient in every dish; it gets boring and might ruin the meal! A mix of anchor text is better.
5. Unrealistic Promises: Be careful if a provider promises you’ll be at the top of search results in just a few weeks. Quality link building takes time and effort. It’s like promising to build a skyscraper in a day; it’s just not possible!
6. Overpricing: Outsourcing link building can be expensive. Make sure you’re not paying too much for low-quality services. Do some research to find a provider that offers good value for your money.
7. Trust Issues: Before hiring a link building provider, check what other people say about them. If they have negative reviews or no case studies, that could be a sign they are not trustworthy.
8. Similar Linking: It is a red flag if a link building provider obtains multiple links from the same site owners.

When’s The Right Time To Outsource Your Link Building Projects?

Here’s when it makes sense to get outside help with link building:

1. You Don’t Have The Resources To Handle Link Building Internally: Imagine your team is already super busy with other important tasks like content creation. If they don’t have time to dedicate to building links, it’s like asking them to do two jobs at once. Outsourcing can free them up to focus on what they do best, while the experts handle the link building process.
2. You Lack Enough Experience and Knowledge With Link Building: Link building can be confusing! If you don’t know the difference between black hat and white hat techniques, it’s easy to make mistakes that can hurt your website. Link building agencies have the expertise to get quality links safely and effectively.
3. You Want To Increase Your Current Link Building Reach: Maybe you’re already doing some link building, but you want to take it to the next level. Outsourcing can give you access to new contacts, authoritative websites, and marketing strategies that you wouldn’t have on your own. It’s like adding rocket fuel to your SEO efforts!
4. You Don’t Have Access To The Right Tools: The right SEO tools can make a big difference in your link building efforts. If you don’t have access to tools like Google Search Console, Ahrefs, or SEMrush, outsourcing can give you the edge you need to analyze your backlink profile and track your progress.
5. Your Current Link-Building Efforts Don’t Seem To Be Working: If you’ve been trying to building links for a while, but you’re not seeing any improvement in your search rankings or organic traffic, it’s time to try something different. A link building provider can analyze your current efforts and develop a more effective link building campaign. They might identify red flags that you’ve missed or find new opportunities to get quality backlinks from authoritative sites.

What Does Outsourcing The Link Building Process Involve?

When you outsource link building, it’s like hiring someone to help your website get noticed by more people online.

First, you need to figure out what you want to achieve, like getting more people to visit your website (organic traffic) or improving your search rankings. Then, you find a link building provider that you trust.

Next, you work with them to create a plan (link building campaign) to get quality links from other websites (authoritative websites). This might involve creating interesting content creation that other sites will want to link to.

The provider then reaches out to those sites and asks them to link back to yours. They also keep track of how well the link building process is working and make changes as needed to get better results.

Basically, they handle all the hard work of building links so you can focus on running your business! VH-info is a service provider that helps you to improve your SEO efforts.

Pros Of Outsourcing Link Building

Outsourcing link building has many advantages.

Here’s why outsourcing link building can be a great idea:

1. Access To Expertise: Link building is tricky. Instead of trying to learn it all yourself, you can hire people who already know how to get quality backlinks. They have experience with white hat techniques and know how to improve your website authority and get better results on search engines like Google.
2. Cost-Effectiveness: Hiring a full-time link building team can be expensive. Outsourcing lets you pay only for the services you need, when you need them. It can be cheaper than hiring someone full-time to do content creation, plus you get access to their tools and resources.
3. Scalability: As your website grows, you might need more links. Outsourcing makes it easy to increase or decrease your link building efforts as needed. It’s like turning up the volume when you need to reach a bigger audience.
4. Time Efficiency: Link building takes a lot of time and effort. Outsourcing frees up your time to focus on your core business activities, like making your product better or helping your customers. It’s like having someone else do the chores so you can focus on the fun stuff.
5. Diverse Link Profile: It’s better to get links from lots of different types of websites. A good link building provider knows how to get types of links from various sources, which makes your backlink profile look more natural to Google.
6. Quality Control: Link building agencies know how to get high-quality links from authoritative sites.
7. Fresh Perspectives: Link building agencies can find fresh ideas on how to improve your SEO efforts by using the different types of perspectives that are obtained through other marketing strategies.
8. Ongoing Support and Communication: A good provider will keep you updated on their progress and answer any questions you have. They’ll be there to support you throughout the entire link building process.

Cons Of Outsourcing Link Building

Outsourcing link building has some major downsides.

Here are the downsides of outsourcing link building that you should know about:

1. Less Control Over Strategies: When someone else is in charge of building links, you don’t get to decide every little thing. It’s like letting a friend decorate your room; they might not choose the same colors or furniture you would. To fix this, talk a lot with the agency and make sure they know what you want.
2. Potential For Low-Quality Links: Not all links are good links. Some link building services might try to get lots of links quickly, but they could be from bad websites. These low-quality links can hurt your website’s reputation and SEO efforts.
3. Risk of Penalties: If the link building service uses sneaky tricks (black hat techniques) to get links, Google might punish your website. This is like cheating on a test; if you get caught, you’ll get a bad grade.
4. Lack of Control: You may feel like you don’t know what’s going on when you outsource link building. This makes it harder to make sure that the links are good and match what your company believes in. It’s important to choose a provider that is transparent.
5. Communication Challenges: If the link building team is in another country or speaks a different language, it can be hard to talk to them and explain what you want. This can cause misunderstandings and slow down the link building process.
6. Cost: While outsourcing can save money, it’s still an expense. Some link building agencies charge a lot, and it’s hard to know if you’re getting a good deal89. You need to ensure that you are getting a good value for your investment.
7. Long-Term Strategy: Some providers may not be equipped for extended collaborations, which could impact their effect on your website authority. Investing in SEO is a long-term game, so any link-building partners should be in it for the long run.

10 Types Of Companies Outsource Link Building

Here are 10 types of companies that often hire outside help for link building:

1. E-Commerce Businesses: These are online stores. They outsource link building to get more people to find their products when they Google Search. More quality backlinks help them show up higher in search results, bringing more shoppers to their site.
2. Digital Marketing Agencies: These companies help other businesses with their online presence. Sometimes, they outsource link building because they need extra help or want experts to handle it. This lets them focus on other parts of digital marketing.
3. Small and Medium-sized Enterprises (SMEs): These are smaller businesses that might not have a big marketing strategy. They outsource to improve their website authority so more customers can find them online.
4. Startups: New companies need to get noticed quickly. Outsourcing link building helps them build website authority fast so they can compete with bigger businesses.
5. Content Publishers: These are websites that create lots of articles or videos. They outsource link building to get more people to see their quality content. More links mean more readers.
6. Software As A Service (SaaS) Companies: These businesses offer software online. They outsource to reach more customers through search engine results. Strong quality backlinks help them attract businesses and get organic traffic.
7. Local Businesses: These are shops or services in your town. They outsource link building to help people find them when they search online for local things.
8. Affiliate Marketing Websites: These sites earn money by recommending products. They outsource to get more people to visit their site and click on their recommendations.
9. Professional Services Firms: These companies offer expert advice, like lawyers or accountants. They outsource to show they’re experts in their field and attract more clients through Google Search.
10. Online Education Providers: These are websites that offer online courses. They outsource to get more students to sign up for their courses. More links mean more visibility.

How To Outsource Link Building?

Here’s how to outsource link building the right way:

• Step 1: Define Your Link Building Goals: Before you hire anyone, decide what you want to achieve. Do you want more people to visit your website (organic traffic)? Do you want to show up higher in search results? Knowing your goals helps you choose the right link building provider.
• Step 2: Ensure You Have High-Quality Content: Websites will only link to you if you have quality content. This means creating articles, videos, or infographics that are interesting and helpful.
• Step 3: Determine A Budget For Outsourcing Link Building: Decide how much money you can spend on link building. This helps you find a provider that fits your budget. Don’t forget to consider if it is cost effective to outsource backlink building
• Step 4: Find A Link Building Agency Or Freelancer: Look for people who specialize in building links. You can search online or ask for recommendations. Make sure they have experience and a good reputation.
• Step 5: Make A List Of Candidates Based On Specific Criteria: Have standards that the provider needs to meet. Make sure that the link building agencies or freelancers have a proven track record.
• Step 6: Discuss Your Link Building Strategy: Talk to the provider about how they plan to get links. Make sure they use good methods (white hat techniques) and that their ideas match your goals. It is important to have a well-developed marketing strategy.
• Step 7: Monitor The Results: Once the link building campaign starts, keep track of how well it’s working. Check your website’s traffic, search rankings, and backlink profile. This helps you see if the provider is delivering better results. You can use Google Search Console to do this.
• Step 8: Evaluate And Refine Your Link Building Strategy: Based on the results, make changes to your plan as needed. The goal is to make your SEO efforts as good as they can be.

Outsource Link Building Strategies

To successfully outsource link building, use some key strategies.

Here are some strategies that link building experts use to get more links for your website:

1. HARO Outreach: HARO (Help a Reporter Out) is a website where reporters ask for sources for their stories. Link builders can share their expertise with reporters and get a quality link back to your website in the news article.
2. Content Creation And Promotion: Creating awesome articles, videos, or infographics (content creation) is a great way to attract links. Link builders can then promote your quality content to other websites and ask them to link to it.
3. Guest Posting Services: Writing articles for other websites (guest posting) is a way to get your name and a quality link on another site. Link builders can find guest posting opportunities and write articles for you. This is a marketing strategy used to obtain more authoritative websites.
4. Link Outreach And Relationship Building: Link builders can reach out to other website owners and bloggers to build relationships. They can then ask them to link to your website if they find your quality content helpful.
5. Directory Submissions And Citations: Submitting your website to online directories and citation sites helps people find your business online. It’s like listing your business in the phone book but for the internet.
6. Competitor Backlink Analysis: Link builders can look at the websites that link to your competitors (backlink profile). This helps them find new opportunities to get links for your website from the same places.

6 Tips To Outsource Your Link Building Successfully

Here are 6 tips to help you have a good experience when you outsource link building:

1. Make Sure To Understand The Process: Before you hire anyone, learn the basics of link building. This helps you talk to providers and know if they’re doing a good job. Ask them about the types of links they will get.
2. Determine Your Link Building Needs: Figure out what you want to achieve with link building. Do you want more organic traffic? Do you want to improve your search rankings? Knowing your goals helps you find the right provider for your needs.
3. Set Your Expectations: Be realistic about what link building can do. It takes time and effort to get good results. Don’t expect to reach the top of Google Search overnight.
4. Be Aware Of The Cost Of Outsourcing: Link building services can cost a lot of money. Get quotes from different providers and compare their prices and services. This helps you find a good value for your investment.
5. Be Aware Of “Over-Promising” Services: Be careful if a provider promises you unrealistic results, like guaranteeing the number one spot on Google. Quality link building takes time, and no one can promise specific results. If it sounds too good to be true, it probably is. You need to look at the provider’s proven track record.

FAQ’s:

Is Outsourcing Link Building Expensive?

It can be, but it depends.

It’s like asking how much a car costs; it depends on the type! Some link building agencies charge a lot, while others are more affordable. It’s best to shop around and compare prices and see if it is a cost-effective marketing strategy.

Can Outsourcing Link Building Guarantee Higher Search Engine Rankings?

No, no one can promise you’ll be number one on Google. Search engine rankings depend on many things, not just links. A good link building provider can improve your chances, but there are no guarantees because they are influenced by SEO efforts.

Are All Links Created Equal in Outsourced Link Building?

Definitely not! A link from a trusted, popular website (authoritative website) is much better than a link from a spammy or irrelevant site. Focus on getting quality links from relevant sites.

How Can I Track The Performance Of My Outsourced Link Building Efforts?

To see how well your link building campaign is working, you can use tools like Google Search Console. It is important to monitor how the SEO efforts are heading.

How Does Content Fit Into An Outsourced Link Building Strategy?

Quality content is super important for link building. It’s like the foundation of a house. You can’t build a strong backlink profile without great articles, videos, or infographics that people want to link to and improve your website authority.

Can I Outsource Link Building For My Local Business?

Yes, you can! It’s a great way to help people in your area find your business online. A local link building strategy can help you show up in local search results.

How Much Should I Budget For Outsourced Link Building Services?

It depends on your goals and the competition in your industry. Some businesses spend a few hundred dollars a month, while others spend thousands. It’s best to talk to a link building provider to get a customized quote and make sure that it is cost-effective.

Conclusion

In short, outsourcing backlink building can be a really smart move for your business. If you want more people to find your website on search engines like Google and increase your organic traffic, getting quality backlinks is super important.

However, building links takes time and effort.

Hiring experts to do it for you allows you to focus on running your business and creating great content. Just make sure to choose a trustworthy provider that uses good methods (white hat techniques) and helps you reach your goal.

Improving SEO efforts can lead to higher search rankings, enhanced website authority, and a growing online presence.