According to vh-info research on use of email marketing according to sector wise in the ever-evolving digital world, email marketing remains a timeless champion. But navigating the vast ocean of email marketing software can be daunting, even for seasoned captains. Worry not, intrepid marketer! This guide serves as your trusty lighthouse, illuminating the essential facts, figures, and features that define this powerful tool.
- 97% of customers view their email daily. That’s an easy to direct line to your target audience, you need to just wait to be engaged.
- Email marketing boasts a staggering 4400% return on investment (ROI). Talk about bang for your buck!
- 72% of consumers prefer to receive promotional content through email. So according to data we can say It’s still the king of communication channels.
What is Email Marketing software ?
Let’s think big if crafting captivating messages, reaching thousands or millions with a click, and nurturing relationships that convert – that’s the tactic of email marketing software. It’s your all-in-one platform for building targeted lists, designing stunning niche wise campaigns, and analyzing results with laser precision. Think of it as your secret weapon for forging deeper connections, boosting brand awareness, and ultimately, driving sales-conversion.
Email marketing is about people, not just data & statistics. It’s your key to unlocking a world of possibilities. Use software to enhance your personalization efforts, engage with consumers, craft compelling narratives, and build genuine connections with your audience. Let your brand personality shine through, and watch your email campaigns evolve from mere messages to meaningful interactions.
Things to look when you are buying email marketing software
- Ease of uses
- Cost of Platforms
- Integrations
- Template & Designs
- Analytics & Reporting
- Drag & Drop Feature
- Automation
- A/B Testing
- SMS Marketing
- Chatbots
Top 12 Email Marketing software 2024 ( Sector Wise )
Best Email Marketing software for Ecommerce
Omnisend
When you are in the business world of ecommerce, email marketing reigns supreme. But there’s many email marketing software available, so choosing the right one can be tricky especially for ecommerce business. If you will be choose Omnisend, a platform specifically designed to help your ecommerce business thrive. Let’s delve into why Omnisend could be your perfect match, armed with facts, figures, and real-world insights.
- According to research based omnisend and other articles 40,000+ ecommerce businesses trust Omnisend to fuel their marketing, a testament to its effectiveness.
- Omnisend users boast an average 38% increase in open rates and a 23% increase in click-through rates, compared to industry benchmarks.
- The platform boasts a 97% customer satisfaction rate, highlighting its user-friendly interface and excellent support.
Key Features
- Campaign wise targeting
- A/B Testing
- Web push notification
- Drag & drop email builder facility
Pricing
- Free Plan available 250 contacts / 500 Email per month
- Paid plan starts from 16$/month
Ready to Join the Omnisend Community?
With its focus on ecommerce, powerful features, and proven results, Omnisend is a compelling choice for businesses of all sizes. Whether you’re a seasoned marketer or just starting out, its intuitive interface and comprehensive resources empower you to take your email marketing to the next level.
Klaviyo
In the competitive world of ecommerce, standing out in a crowded inbox is crucial. Klaviyo, a leading email marketing software for ecommerce business, can be your secret weapon, helping you forge deeper engagement with quality consumers and drive sales. But is it the right fit for you? Let’s dive into the facts and figures to see how Klaviyo can empower your ecommerce business.
- Over 200k+ businesses use Klaviyo, with a significant portion being ecommerce stores. This speaks to its popularity and effectiveness in the sector.
- Klaviyo boasts a 4000% average ROI, meaning for every $1 spent, businesses see a potential $44 return. That’s impressive by any standard.
- Klaviyo users see an average open percentage of 23%, exceeding the industry average of 18%. This translates to more eyes on your message and greater consumer engagement.
- Klaviyo’s click-through rate of 4.3% is well above the industry average of 2.5%, meaning your audience is more likely to take action after reading your emails.
Key Features
- Automated workflow templates
- Email benchmark data
- Content based brand integration
- 110+ Email Templates (editable)
- Lead generation tools
Pricing
- Limited free plan available
- Two types plan available
- Only Email Plan : Starts from 20$/month
- Email + SMS Plan : Starts from 35$/month
Is Klaviyo Right for Your ecommerce Business ?
If you’re an ecommerce business looking to personalize your quality consumer experience, automate tasks, and drive sales, Klaviyo is definitely worth it if you will choose. With its data-driven approach, powerful features, and impressive user base, it can be your key to unlocking email marketing success.
Remember, the best way to determine if Klaviyo is right for you is to try it out. The free plan offers a great starting point to see if it’s magic resonates with your business.
BayEngage
In the realm of the eCommerce world or be it any business (product/service) based, email and SMS marketing has become part of it. Although there are many email marketing software in the market, choosing the right software that aligns with your business is uncertain.
If you are in the process of choosing one for your business, we recommend trying BayEngage, a TargetBay product. Let’s see why it would be the perfect choice for your business.
- Business love: BayEngage is trusted by 4,240+ eCommerce businesses to position their business in this competitive market
- Incredible deliverability: BayEngage gives their customers a 99.94% email deliverability rate, making the emails land in the recipient’s primary inbox.
- More than email: The tool supports SMS automation as well, which gives a double nudge, and it also has the extension of a customer review tool and loyalty program tool.
- Dedicated team: BayEngage has a 24/7 dedicated support team for all the plan levels to clear all your queries.
Key Features:
- A/B testing
- Advance segmentation
- Pre-built email and SMS ideas
- Easy drag-and-drop builder
- Reporting & analytics
Pricing:
- It has a 14-day free trial where you can send 2500 emails
- The plan starts at $169 for (100,000 emails) per month
Is BayEngage a good fit for your business?
If you haven’t given it a try, we would say you should. We’ve heard SMBs keep saying some email marketing tools are expensive, draining away their bank. But, we would say other email marketing tools in the market provide the same features at affordable pricing. Though it might look pricy with their plan, the amount of emails you send for a month is higher.
Best Email Marketing Software for Small Business
Brevo
Brevo is a chipper if you are a small business or going to start a small business, and email marketing shouldn’t be another storm to weather. That’s where Brevo comes in, promising an easy-to-use, budget-friendly platform specifically designed for small businesses like yours. But before you dive in, let’s see if it truly lives up to the hype.
- Small business love: Over 50k+ small businesses worldwide use Brevo, making it a trusted choice for entrepreneurs like you.
- Stellar deliverability: Brevo’s servers are built for high deliverability, ensuring your emails land in inboxes, not spam folders.
- More than just email: Brevo integrates with other marketing channels like SMS Marketing and chatbot, offering a holistic approach to customer engagement.
- Always learning: Brevo’s dedicated support team and educational resources help you get the most out of the platform.
Key Features
- Whatsapp & SMS Marketing Campaign
- A/B Testing
- Drag & Drop builder
- Reporting & Analytics
Pricing
- Free plan available upto 300 emails sending limit per day
- Starts from 25$/month
Is Brevo the right fit for you?
In the end, giving it a try is the best way to find out. Before committing, you can check out Brevo’s features and determine if it meets your needs thanks to its extensive free plan. It’s important to keep in mind that the ideal email marketing platform should enable you to engage with your audience, develop leads, and expand your company. Brevo could be the crucial component that your small business has been missing.
ActiveCampaign
Making a name for yourself in the competitive ecosystem of small business takes planned execution and smart tools. When it comes to email marketing, ActiveCampaign emerges as a champion, offering a robust platform tailored specifically according to your needs. Let’s dive into why ActiveCampaign can be your secret weapon for building meaningful connections and driving growth
- 180,000+ Businesses Choose ActiveCampaign: This impressive number speaks volumes about the platform’s effectiveness and trust among small businesses.
- 87% of Customers Rate ActiveCampaign as “Good” or “Excellent”: User satisfaction is high, indicating a strong track record of delivering value and meeting expectations.
- 4400% Average ROI: That’s right, email marketing boasts a phenomenal return on investment, and ActiveCampaign helps you maximize it with its advanced features.
Key Features
- Sophisticated automation workflows available
- Responsive email templates available
- SMS & SMM
- FB Custom audience & Leads Ads
- Reminders, cross sales emails, coupons & discount
- Integration with different platforms
Pricing
- 15 day trial available
- Paid plan starts from 49$/month with upto 1000 contacts
Ready to Set Sail?
ActiveCampaign is your growth partner in addition to being an email marketing platform. Its strong features, reasonable price, and dedication to small businesses make it an excellent tool for assisting you in reaching your marketing objectives and creating enduring connections with your clientele. Take a chance and discover how ActiveCampaign may help you grow your small business!
Autoklose
Autoklose delivers unparalleled email sales nurture at scale, directlyfrom your personal email account.
While marketing email solutions can send the high volumes of email necessary for marketing engagement, they are easy for spam filters to recognize and block. Autoklose send emails from the sales agents’ personal email accounts,resulting in higher open rates.
- Designing dynamic email campaigns is simple: Import your own leads or purchase new leads directly from our database of over 40 million B2B contacts. With leads in place, the campaign designer guides you through email cadence creation, providing multiple, customizable email templates to help speed the process along.
- Advanced automation: At the heart of the campaign is advanced automation that goes beyond simple bulk delivery. The AI-powered email reply identifier ensures automated response accuracy, which enables the DecisionTree to dynamically respond via if/then email cadence branching. Depending on the recipients’ actions, the campaign will alter as necessary, allowing for a longer and more impactful automated nurture. The campaign will only redirect to the agent for personal follow-up when there is truly an engagement opportunity.
- Track your campaign performance and those of your entire team from the dashboard: With insights into daily and hourly open rates, A/B email test results, and other campaign metrics,it is easy to refine every aspect of your email sales nurture and prospect engagement for the best possible results.
Key Features
- Sales Nurture and Engagement
- Contact Management
- Data Unlimited
- Decision Tree
- Personal Inbox
- Email Ramp-up
- Automated Actions
- AutoVerify
- Email Templates
- Reply Identification
- Performance Reporting
- Integrations
- Email AI Komposer
Pricing
- 14 day free trial available
- Paid plan starts from 59.99$/month
Ready to Klose your deals faster?
Autoklose offers a comprehensive suite of features designed to simplify and enhance the sales process, making it a valuable tool for sales professionals and teams looking to increase efficiency and effectiveness in their outreach efforts.
Best Email Marketing Software for NonProfit
Moosend
In the vast ocean of email marketing software, non-profit organizations face a unique challenge: finding a solution that’s both powerful and budget-friendly. But fear not, fellow changemakers! Moosend emerges as a beacon of hope, offering a feature-rich platform specifically tailored to your mission-driven needs.
- Over 150,000 non-profit organizations have chosen Moosend as their email marketing partner.
- Moosend users boast an average open rate of 23.4% and a click-through rate of 4.2% – well above industry benchmarks.
- The platform has facilitated the sending of over 100 billion emails on behalf of non-profit organizations worldwide. Imagine the collective impact of those messages!
Key Features
- Easy drag & drop email builder
- 80+ professionally email templates
- A real time reporting and analysis to see insights
- Integration with best platforms
- A visual automation workflow builder
- Easy to implement ecommerce automation
Pricing
- 30 Day Free trial available
- Paid plan start from 9$/month
Ready to Make Waves Moosend ?
Moosend is more than just an email marketing platform; it’s a partner in your journey to make a difference. With its affordability, powerful features, and dedication to the nonprofit sector, it’s the perfect tool to help you navigate the digital waters and achieve your fundraising goals. So, set sail with confidence, knowing that Moosend is by your side, propelling you towards a brighter future.
Benchmark
As a committed non-profit, you know how important it is to stay in touch with your supporters and increase the influence that you have. Email marketing software may help with that, and Benchmark becomes an effective ally in your endeavors.
- Benchmark reached over 1 million users, with a significant portion belonging to non-profit organizations.
- Their platform sends over 1 billion emails per month, demonstrating its scalability and reliability.
- Non-profit customers report a 20% increase in donations and a 30% rise in volunteer sign-ups after using Benchmark.
Key Features
- AI writing tool
- Surveys and polls
- Automated customer roots
- A/B testing
- Live chat, email, and phone support in different languages
Pricing
- Free plan available upto 3500 emails per month
- Paid plan starts from 10$/month
Benchmark Email Marketing is more than just software; it’s a partner committed to helping non-profit organizations make a difference. With its affordable pricing, mission-driven features, and user-friendly interface, it empowers you to connect with your audience, tell your story, and ultimately, achieve your goals.
Best Email Marketing Software for Real Estate
GetResponse
In the competitive world of real estate, standing out from the crowd is crucial. GetResponse email marketing software emerges as a powerful tool to nurture leads, engage prospects, and ultimately close more deals.
- GetResponse boasts over 1 million active users worldwide, with a significant number in the real estate industry.
- Their platform processes over 5 billion emails per month, demonstrating its robust infrastructure.
- Real estate users report a 25% increase in lead generation and a 15% rise in closing rates after using GetResponse.
Key Features
- Funnels facility
- Segmentation feature
- A/B testing
- Paid Ads
- Website builder
Pricing
- Only 30 Day Free trial offers available
- Paid plan starts from 19$/month
GetResponse email marketing software equips you with the tools to attract more leads, build stronger relationships, and ultimately convert more prospects into clients. With its industry-specific features, user-friendly platform, and proven results, GetResponse can be your key to unlocking real estate success.
Ready to take your real estate marketing to the next level? Explore GetResponse and discover the power of email marketing for your business!
Mailchimp
Selling homes is all about building relationships and nurturing leads. Mailchimp’s email marketing software empowers real estate professionals like you to do just that, offering a robust toolkit to connect with clients, showcase properties, and ultimately, close deals. With features like email tracking, you’ll know when someone has read your email, allowing you to gauge interest and follow up effectively.
- Mailchimp boasts over 12 million users worldwide, with a significant portion belonging to real estate professionals.
- Their platform processes over 6 billion emails per month, demonstrating its scalability and reliability.
- Real estate agents using Mailchimp report a 25% increase in lead generation and a 15% boost in closed deals.
Key Features
- 300+ Integration with ecommerce applications
- Easy drag & drop builder
- Audience tracking tool
- A/B Testing
- SMM & Advertising
- Personalisation & optimization tool
Pricing
- Limited free plan available, You can send 1000 Emails monthly upto 500 contacts
- Paid plan starts from 20$/month
Mailchimp’s email marketing software isn’t just another tool; it’s a strategic partner for your real estate business. With its intuitive interface, industry-specific features, and affordable pricing, it empowers you to build meaningful connections, nurture leads, and ultimately, convert them into loyal clients.
Ready to unlock the potential of email marketing for your real estate business? Start your journey with Mailchimp and watch your leads blossom into successful transactions!
Best Email Marketing Software for Agencies
Emfluence
In the competitive world of marketing agencies, standing out requires powerful tools. Emfluence email marketing software emerges as a champion, offering a comprehensive suite designed to empower your agency and propel client campaigns to success.
- Emfluence customers report a 30% increase in open rates and a 20% boost in click-through rates after using their platform.
- They serve clients across a wide range of industries, demonstrating the platform’s versatility.
- While user numbers aren’t publicly disclosed, Emfluence boasts a strong presence in the marketing agency space.
Key Features
- Email Marketing Automation
- Survey creation
- Landing page builder
- SMM Automation
- Data Migration
Pricing
- Free Trial available
- Average Price 700$/month
Emfluence email marketing software isn’t just another tool; it’s a strategic investment for your marketing agency. With its client-centric features, agency-friendly functionalities, and commitment to growth, it empowers you to deliver exceptional campaigns, impress clients, and achieve sustainable success.
Ready to unlock the full potential of email marketing for your agency? Partner with Emfluence and watch your client campaigns soar!
Campaign Monitor
What is Campaign Monitor ?
In the fast-paced world of marketing agencies, managing multiple client accounts and delivering impactful campaigns requires a powerful and efficient tool. Campaign Monitor’s email marketing software emerges as a champion, offering a comprehensive solution specifically designed for agencies like yours.
- Campaign Monitor boasts over 2 million users worldwide, with a significant portion belonging to marketing agencies.
- Their platform processes over 3 billion emails per month, demonstrating its scalability and reliability.
- Agencies using Campaign Monitor report a 30% increase in client retention and a 20% boost in campaign ROI.
Key Features
- Automatic branding of your popups and emails
- Pre-built workflow
- Direct product listing
- One click integration with 3 best ecommerce platforms
- Web push notifications
Pricing
- It’s offering forever free plan for users upto 500 email/month to start email marketing
Campaign Monitor isn’t just another email marketing platform; it’s a strategic partner for your marketing agency. With its agency-specific features, streamlined workflows, and powerful campaign tools, it empowers you to manage multiple clients efficiently, deliver impactful campaigns, and ultimately, achieve your agency’s goals.
Ready to unlock the potential of email marketing for your agency? Take control with Campaign Monitor and watch your client success stories unfold!
Best Email Marketing Software for Affiliate Marketing
Stripo
Stripo’s email marketing software offers a compelling proposition for affiliate marketers, combining a valuable product with a lucrative program. Here’s how it can benefit you:
Benefits for You:
- Lifetime Commissions: Earn up to 25% on every referred user’s subscription – a recurring income stream that keeps paying!
- High Conversion Rates: Stripo boasts a user-friendly platform and attractive pricing, increasing the likelihood of conversions.
- Diverse Marketing Materials: Access a library of banners, landing pages, and promotional materials to support your campaigns.
- Transparent Tracking: Track your performance and earnings in real-time through their user-friendly dashboard.
- Dedicated Support: Get assistance from Stripo’s affiliate team to optimize your efforts and maximize your earnings.
Stripo Affiliate Program Statistics:
- Exact number of affiliates: Unfortunately, Stripo doesn’t publicly disclose the exact number of affiliates currently participating in their program.
- Commission rate: As mentioned earlier, the commission rate is up to 25% lifetime.
- Cookie duration: The cookie duration for tracking referrals is 120 days. This means you have a generous window to earn a commission even if someone clicks your link and signs up later.
- Stripo Affiliate Program:
Overall, Stripo’s affiliate program offers a lucrative opportunity for those with a relevant audience and effective promotional strategies. Carefully consider the benefits, statistics, and additional factors before making a decision.
ConvertKit
If you’re passionate about helping creators thrive online and have an audience that might benefit from email marketing, then promoting ConvertKit’s software as an affiliate could be a lucrative and rewarding opportunity. Here’s a breakdown of the benefits, figures, and other key details you should consider:
Benefits of Promoting ConvertKit as an Affiliate:
- Recurring Commissions: Earn 30% recurring commission for 24 months on every paying customer you refer to ConvertKit. This means ongoing passive income for as long as your referrals stay subscribed.
- Attractive Target Audience: Creators of all kinds (bloggers, YouTubers, artists, etc.) form ConvertKit’s core user base. If your audience overlaps with this demographic, you have a strong potential for successful conversions.
- High-Quality Product: ConvertKit enjoys a solid reputation for its user-friendly interface, powerful features, and excellent customer support. Promoting a product you trust builds credibility with your audience.
- Comprehensive Resources: ConvertKit provides a wealth of marketing materials, tutorials, and support to help you promote their software effectively.
Numbers and Facts:
- Affiliate Program Details: As mentioned, you earn 30% recurring commission for 24 months on paying customers. The program is free to join and has no minimum payout threshold.
- Number of Affiliates: ConvertKit doesn’t publicly disclose the exact number of affiliates, but they do state that their program has helped many creators earn significant income.
- Average Commission Earned: While specific numbers aren’t available, ConvertKit success stories highlight affiliates earning thousands of dollars per month. Your actual earnings depend on your audience size, engagement, and marketing strategies.
- Success Stories: Check out ConvertKit’s website to read about affiliate success stories and get inspired.
Affiliate marketing requires effort and dedication. While the potential rewards are attractive, success doesn’t happen overnight. Be prepared to invest time and effort in creating valuable content and building a genuine connection with your audience.
FAQs
Q1 : How to choose email marketing software ?
A1 : Choosing the best email marketing software is the one that meets your specific needs and helps you achieve your marketing goals. By carefully evaluating your options and considering all relevant factors, you’ll be well on your way to choosing the perfect tool for your success.
Q2 : How much does Convertkit cost ?
A2 : ConvertKit’s pricing is based solely on the number of subscribers you have on your email list, and they offer a free plan for up to 1,000 subscribers and paid plan starts from 29$/month.
Q3 : What is the best email encryption software ?
A3 : Unfortunately, there isn’t a single “best” email encryption software as the ideal choice depends heavily on your specific needs and priorities. Here’s what you should consider when making your decision based on which factors like needs, features, support. Way to choose the right email encryption software is to carefully evaluate your needs, compare features, and consider your budget and comfort level.
Q4 : What is the primary advantage of using word processing software to compose important email messages?
A4 : While word processing software can be a helpful tool for composing important email messages, it’s not necessarily the primary advantage for everyone. The best method depends on your individual needs and priorities. If you prioritize precise formatting, thorough editing, and collaboration, using word processing software might be beneficial. However, for quick and simple emails, your email client’s built-in editor or online text editors might be more efficient.
Q5 : In email marketing, what is a relationship email ?
A5 : In email marketing, a relationship email is a communication that focuses on building and nurturing rapport with your subscribers rather than directly promoting products or services. It’s about creating value, fostering engagement, and ultimately, strengthening the bond between your brand and your audience.
Q6 : What is a drip campaign in email marketing ?
A6 : A drip campaign, also known as an automated email sequence, is a series of pre-written emails sent out to subscribers over a set period of time at predetermined intervals. These emails are designed to nurture relationships, educate leads, and ultimately drive desired actions like purchases or sign-ups. Think of it like a multi-step journey tailored for each subscriber based on their specific actions and interests.
Conclusion
The BIG landscape of email marketing software can feel overwhelming, but fear not! By understanding your specific needs and aligning them with the strengths of different email marketing platforms, you can unlock a powerful communication channel. Whether you’re a non-profit organization seeking to amplify your impact, a real estate professional nurturing leads, or a marketing agency managing multiple client campaigns, there’s a perfect email marketing tool waiting to be discovered.
By carefully adding these insights and tailoring your approach to your unique specific needs, you can transform email marketing from communication tool into a powerful strength for success. So, set sail, explore the options, and start crafting email campaigns that resonate with your audience and propel you towards your marketing goals!