Email marketing

3 best free email marketing services lookinglion

You know how important of  free email marketing services lookinglion is if you are a business owner or developer. What are the best email marketing services and tools available? We’ll look at three of the most popular options. If you are just getting started or looking to upgrade, here are some great suggestions.

What is Email Marketing?

best email marketing ai tools

Email marketing is an effective digital marketing strategy. It involves sending emails to subscribers or a group with the aim of promoting content, products, or services. Email marketing is a powerful way to reach out directly to your audience. It can be used as an automation tool for nurturing leads, driving sales and maintaining engagement.

Types Email Marketing :

free email marketing services lookinglion

  1. Transactional Emails: This email is triggered when a user interacts with your platform or website. These emails provide information about the transaction or interaction. Order confirmations, shipping notifications, and password reset emails are examples. Transactional emails are primarily informative but offer an opportunity to promote or upsell related services or products.
  2. Emails Direct: Emails Directs are simple and have a clear CTA. These emails can be used to promote a product, announce a sale or drive traffic to a specific landing page. These emails are short and concise, designed to grab the recipient’s interest quickly.
  3. Email Retention: Email retention emails are aimed at keeping customers loyal and engaged. These emails may include exclusive content, personal recommendations based on previous behavior or special offers to encourage repeat purchases. Retention emails can help to maintain customer satisfaction and reduce churn.
  4. Nurturing Lead Emails: Nurturing lead emails are part of a drip campaign designed to guide prospects through their buyer’s journey. These emails offer valuable information and content at different stages to help educate and inform leads about your products and services and their pain points. The goal is building trust and moving leads toward a purchase.

Types of Email Marketing Campaigns

  1. Email Newsletters: Email newsletters are emails that send updates, news, and tips to your subscribers. They can help you maintain engagement with your audience and develop a relationship over time.
  2. Promotional emails: These emails are intended to promote specific services, products, or offers. These emails may include special offers, limited-time sales or discounts to encourage customers to purchase.
  3. Drip campaign: Drip campaigns consist of a series of automated emails sent to subscribers at predefined intervals. They guide them through a journey. These campaigns are used to educate your recipients, onboard new subscribers and nurture leads.
  4. Welcome emails: The first emails sent to subscribers or new customers are welcome emails. They introduce your brand and set expectations. They also provide valuable information. These are crucial to making a good first impression.
  5. Abandoned Cart emails: If a user adds items to their shopping cart online but does not complete the purchase, they can send abandoned cart emails as a reminder. These emails include items that were left in the shopping cart and may offer incentives to encourage the completion of the sale.
  6. Feedback Requests and Surveys: This email is designed to gather insights from customers or subscribers. These emails can be used to enhance products, services, or the customer experience.
  7. Event invitations: You can send event invitation emails to your subscribers informing them of the event and encouraging their participation.
  8. Reengagement Campaigns: Over the course of time, subscribers may become less active or inactive. Re-engagement campaigns aim to bring subscribers back by offering them exclusive content, incentives, and special offers.
  9. Transactional Emails: Although not strictly marketing emails or emails to customers, transactional email is essential for communication. They include confirmations of orders, notifications about shipping, and receipts. These documents contain important information, and they can be used as a way to promote other products or services.
  10. Personalized recommendations: Based upon a subscriber’s past behavior and preference, personalized recommendation emails suggest content or products they may be interested in. This enhances the user experience.
  11. Announcements These emails inform your subscribers of important updates, changes or news related to the business or industry.
  12. Educational content: By providing value in the form of educational content such as how-to guides and tutorials or industry insights, you can position your brand to be an authority.

3 Free Email Marketing Tools: Specifics Details

After you’ve had the chance to review each email tool on the market, now is the time to narrow down your options. What tool will help you best meet your business’s needs? Which tool will best suit your team and budget? Understanding what each tool offers will help you make an informed decision on which one you should choose. Let’s look at them one by one, starting with Aweber.

Aweber – Budget Friendly

Aweber, an email marketing tool, allows businesses to send promotional messages, newsletters, and other communications to customers. Aweber offers a variety of features to make it a popular option for businesses. These include a large number of templates, an Email Builder that allows you to drag and drop, as well as autoresponders that can send automated messages. Aweber offers integrations with many popular business applications. This makes it simple to add signup forms for email lists to websites, and to track subscriber activities. Aweber offers a great tool for companies that want to improve their email marketing.

Aweber – Free Plan

  • Up to 500 subscribers
  • 1 Email list
  • 1 Landing page
  • 1 Email automation
  • Basic email support

Aweber Lite Plan – 12.50$ / Month 

  • Unlimited subscribers, additional subscriber fees apply
  • 1 Email list
  • 3 Landing pages
  • 3 Email automation
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics

Aweber Plus Plan – 20$ / Month

  • Unlimited subscribers, additional subscriber fees apply
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automation
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding

Aweber Unlimited Plan – 899$ / Month

  • Unlimited subscribers, single fixed price
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automation
  • Send 12x subscriber volume, monthly
  • Personalized account management
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding

Constant Contact – Marketer Choice

Constant Contact is a must-have tool for any company that wants to keep in touch with their customers. Constant Contact allows you to easily create and send Email campaigns, such as newsletters and announcements. Constant Contact allows you to track the performance of your Email campaigns and manage your contacts lists. Constant Contact also integrates with a number of popular Email and CRM platforms. Constant Contact, therefore, is a powerful Email marketing tool for businesses of any size. Constant Contact offers a simple way to keep in touch with customers.

Constant Contact 60-Day Free Trial Plan 

  • Customer list growth tools (website sign-up forms, Facebook ads)
  •  Email Marketing
  • 300+ email templates
  • Store, organize, and view contacts
  • Post to Facebook, Instagram, Twitter, and/or LinkedIn all at once
  • Real-time reporting (list growth, views, clicks)
  • Award-winning live phone and chat support

Constant Contact Lite Plan – 12$ / Month

  • Basic email marketing with easy-to-use templates
  • Automated welcome email for new contacts
  • Social marketing
  • Event management
  • AI content recommendations

Constant Contact Standard Plan – 35$ / Month

  • Everything in Lite Plan + below features
  • Email marketing with subject line A/B testing and email archive
  • Resend emails to non-openers
  • Pre-built automation templates
  • Contact segmentation
  • Social media ads integration

Constant Contact Premium Plan – 80$ / Month

  • Everything in Standard Plan + below features
  • Advanced email marketing with dynamic content
  • Custom Automation
  • Custom contact segmentation
  • Search engine optimization
  • Advanced ads with a dedicated Ad Manager

Getresponse – On the Pick Choice

Getresponse is an email marketing tool that automates email campaigns for businesses. Getresponse provides a variety of features for its users. These include a drag-and-drop email builder, landing pages, autoresponders, and integrations with popular apps such as Salesforce or WordPress. Getresponse provides detailed analytics to its users so they can track their campaign’s performance. Getresponse automates email marketing, saving businesses time and money.

Getresponse Free Plan 

  • Unlimited newsletters
  • 1 landing page Create and host 1 landing page with a monthly limit of 1000 visitors.
  • Website Builder Create and host 1 website and access all essential features like galleries, pop-ups, and forms.
  • Connect your domain
  • Signup forms and popups

Getresponse Email Marketing Plan – 15.60$ / Month

  • AI email generator
  • Unlimited newsletters
  • Autoresponders
  • Basic segmentation
  • Website and landing pages
  • Signup forms and popups

Getresponse Marketing Automation Plan – 48.40$ / Month

  • Everything in Email Marketing Plan  the below features
  • Marketing Automation
  • Event-Based Automation
  • Webinars
  • Advanced Segmentation
  • Contact Scoring
  • Sales Funnel


Getresponse Ecommerce Marketing Plan – 48.40$ / Month

  • Everything in Marketing Automation Plan  below features
  • Quick Transactional Emails
  • E Commerce Segmentation
  • Abandoned cart recovery
  • Promo Codes
  • Product Recommendations
  • Web Push Notifications

Which of these free email marketing tools is right for you?

Here are our top 3 picks for free tools to market your email. These platforms are all packed with features that will benefit businesses of any size. Constant Contact is the best choice for those who are just getting started because it’s so easy to use. If you require more advanced functionality, Aweber or Getresponse are both worth considering. This article is hoped to be helpful, and we hope you can find the right tool for your needs.

Read more about : Marketing Automation platforms Lookinglion


Q1: Why is email marketing important for businesses?

A1: Email marketing is a direct and cost-effective way to communicate with your audience, nurture leads, drive sales, and maintain engagement.

Q2: What are the types of email marketing campaigns?

A2:Types of campaigns include newsletters, promotional emails, drip campaigns, welcome emails, abandoned cart emails, surveys, event invitations, and more.

Q3: What is the purpose of transactional emails?

A3: Transactional emails provide information about a user’s interaction with your platform or website, such as order confirmations and shipping notifications.

Q4 : How do retention emails help businesses?

A4 : Retention emails are designed to keep customers engaged and loyal by offering personalized recommendations, exclusive content, and special offers.

Q5 : What is the benefit of using email marketing tools like Aweber, Constant Contact, and Getresponse?

A5: These tools offer features like email templates, automation, analytics, and customer segmentation to enhance your email marketing efforts.


Email marketing is an important strategy for companies and developers who want to communicate effectively with their audience. This blog explores the importance of email campaigns and their different types. These campaigns offer a variety of ways to connect and engage with your audience, from lead nurturing emails to transactional emails. The different types of email campaigns such as newsletters and promotional emails were also highlighted, along with abandoned cart emails.

Mit Mehta

Writer and Content Marketer

Mit Mehta is SEO & Content Planner at vh-info with 2 years experience in digital marketing industry and helping leaders showcase their brand to the correct audience. He has been a part of vh-info since 2023 and handles all the activities required to grow our brand’s online presence.

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