With so many social media channels to keep on top of, it can be difficult to balance them all and decide which to advertise. This is where a QR code can help you.
With a Social Media QR Code, you can collate all of your social media into one place, making it easier for your audience to engage with the channel of their choosing. So whether the user is an avid TikToker or loves to scroll through Instagram, they can easily access your channel on the platform of their choosing.
How does it work?
You will, of course, need to have social media profiles across various platforms before you begin, but with the prevalence of omnichannel marketing endeavours, it is highly likely you already do! Make sure you have multiple channels across the board so users don’t miss out because you are not on their platform of choice.
Then, you need to create your QR code via a generator and add the links to all of your active social media profiles. Give your page a heading so it is clear what people are visiting it for, and add a clear call to action requesting the viewer to follow your channels.
Next, you want to personalize your code so it matches your brand aesthetic. You can decide on your own color scheme (so long as you stick to the crucial 3:1 contrast ratio!) and even incorporate your brand logo into the code.
Finally, you can download your QR code. Make sure it is in a format that works on your materials, and voilà! Your code is ready to go. You will, of course, want to test it on multiple devices and, if possible, across a variety of operating systems to check its functionality is universal.
You’ll want to then keep all of your channels up to date with regular, engaging content so you can gain followers and increase your reach.
Why might I need this?
The great thing about social media is its live nature; we expect it to give us real-time updates that tally exactly with where your brand is today. So, if you are engaging in a content refresh, this can be reflected on your social media channels and garner more interest. If your audience can access your channels through one QR code, it’s even easier to see your updates!
There are so many content promotion platforms, but social media is the most accessible owing to the sheer volume of people on them and the fact they are free to access.
Social media spreads so very rapidly, potentially giving your business a real boost if you follow the steps to go viral. Cross-channel followers will be excited to see your content on another platform, keeping your brand in their minds in the future.
Placing your social media accounts on a QR code invites interaction from the viewer and funnels them directly to the site rather than relying on them to undergo their own search for you. This prevents interest being lost en route or a typo inhibiting someone from accessing your profile.
It could also help boost your reputation for being tech-savvy. After all, a QR code tends to be encrypted, so adding one to your branding suggests your company is trustworthy on account of your using secure online practices and by presenting yourself as being up-to-date with modern methods.
What do I do with the QR code?
Your social media QR code can be useful in a variety of places. For example, if you put it on branded materials, from leaflets to billboards to merchandise such as tote bags, it will proliferate even quicker as more people will see the code.
If you are looking to get business cards or even a vCard made up, a social media QR code prevents the other information from being swallowed by a list of profiles. Keep it sleek and streamlined by adding a simple QR code, which can convey everything.
You can also place it on your own social media channels, as you may have a user who is viewing you on one platform and who may wish to see your content on another. This is especially important as some content will be better suited to one platform than another, and people do not like to feel they are missing out.
Conclusion
Audience interaction plays such a crucial role in marketing, and you can invite it at the awareness stage by listing your social media platforms on a QR code that a viewer can scan. Then, of course, you can receive likes, shares, and re-posts, and you can even use functions such as polling and direct messaging to better interact with the public yourself.
Many people today have accounts across various platforms, so you will be giving your audience the chance to access your brand in a range of ways which suit them.