Search engine optimization (SEO) is a critical aspect of digital marketing that helps businesses improve their visibility on search engine results pages (SERPs).
While many SEO strategies are widely known, some lesser-known SEO hacks can significantly impact your website’s search engine rankings.
In this article, we’ll explore seven SEO hacks that are rarely discussed but can help you outrank your competitors on Google search.
7 SEO Hacks You’ve Probably Never Heard Of
SEO Hack #1 – Create SEO Cornerstone Content
One of the best ways to boost your SEO is by creating high-quality, comprehensive content that covers a broad topic in depth. This type of content, known as cornerstone content or SEO content, can help establish your website as an authority in your industry.
Through on-page SEO, you can enhance your search engine rankings and increase organic traffic by focusing on pertinent keywords and delivering valuable content.
SEO Hack #2 – Must Use Best Keyword Research Tool
Keyword research is the foundation of any successful SEO strategy. Using the best keyword research tools, free tools such as Google Keyword Planner, or paid tools such as SEMrush or Ahrefs can help you identify high-volume, low-competition primary keywords to target in your content. Optimizing your content for primary keywords with high search volume and relevant secondary keywords can enhance your likelihood of ranking your piece of content on the first page of Google search results for your desired search term.
nother helpful tip is to utilize the search bar and type in your primary keyword to see common organic search terms related to it. These can be used in your content to attract more traffic.
SEO Hack #3 – Do Not Forget About Website Footer
Your website’s footer may seem like an insignificant part of your site, but it can actually play a crucial role in your SEO efforts. By including relevant keywords, internal links, and a clear hierarchy in your footer, you can help search engines better understand your site’s structure and content. This can lead to improved search engine rankings and more organic traffic, as the footer acts as a source of “link juice” that boosts the authority and relevance of your pages and enhances the user experience.
SEO Hack #4 – Using Viral Words in Your Title
Your article’s title tag is one of the first things potential readers will see in the search engine results pages. By incorporating viral words or phrases that evoke curiosity or emotion, you can increase your click-through rates and drive more traffic to your site.
Some examples of viral words include “secret,” “shocking,” or “you won’t believe.”
SEO Hack #5 – Set Up Dwell Time on Your Website
Dwell time, or the amount of time a user spends on your website after clicking through from the search results, is an important factor in SEO. Google interprets longer dwell times as a sign that your content is valuable and relevant to users. To increase dwell time and achieve a low bounce rate, focus on creating engaging, informative content that keeps readers on your site longer, such as a well-written and informative blog post.
SEO Hack #6 – Eliminate Zombie Pages
Zombie pages are old, outdated, or low-quality pages on your website that provide little value to users. These pages can hurt your SEO by diluting your site’s overall quality and authority. By identifying and eliminating zombie pages, you can improve your site’s structure, focus on your best content, and ultimately achieve higher rankings and more Google traffic. In fact, one ecommerce site saw a 31% boost in search engine traffic and a 28% increase in revenue when they “pruned” 11k product pages.
SEO Hack #7 – Create FAQ Page Strategy
An FAQ page is a valuable asset for both users and search engines. By creating a comprehensive FAQ page that addresses common questions related to your industry, products, or services, you can provide quick answers to user queries and improve your site’s relevance for long-tail keywords. Additionally, FAQ pages can help you earn featured snippets, which appear at the top of Google search results and keep up with the latest changes in your industry.
Other Tips to Consider For SEO
In addition to the seven SEO hacks mentioned above, there are several other tips you should consider when optimizing your website for search engines:
- Optimize your images with descriptive file names and alt text
- Build high-quality backlinks from authoritative websites
- Ensure your website is mobile-friendly and has a fast loading speed
- Use schema markup to help search engines better understand your content
- Monitor your SEO performance using tools like Google Analytics and Google Search Console
Benefits of Using a Killer SEO Strategy
Implementing a strong SEO strategy, including the hacks mentioned in this article, can provide numerous benefits for your business:
It Boosts Your Credibility:
By ranking higher in search engine results, your website will be perceived as more credible and trustworthy by potential customers.
It Supports Content Marketing:
SEO and content marketing go hand in hand. By creating high-quality, keyword-optimized content, you can attract more organic traffic and build a loyal audience.
It Maximizes PPC Campaigns:
While SEO focuses on organic traffic, it can also complement your pay-per-click (PPC) advertising efforts. By targeting the same keywords in both your SEO and PPC campaigns, you can dominate the search results and maximize your visibility.
It Can Help You Reach More People:
Higher search engine rankings mean more visibility for your website, allowing you to reach a wider audience and attract more potential customers.
It Improves User Engagement Rates:
By providing relevant, valuable content that matches user search intent, you can improve engagement metrics such as time on site, pages per session, and bounce rate.
It Gives You a Competitive Advantage:
Outranking your competitors in search results can give you a significant advantage in attracting more traffic, leads, and customers.
8 Top-Of-The-Line Google Ranking SEO Hacks
Here are eight more advanced SEO hacks to help you rank higher on Google:
1. Target Long-Tail Keywords
Long-tail keywords are more specific, less competitive phrases that can help you attract targeted traffic to your site.
2. Write Evergreen Content and Update Old Pieces
Evergreen content remains relevant and valuable over time. Regularly updating your old content can help maintain its freshness and authority.
3. Focus On User Search Intent
Understanding and addressing the intent behind user searches can help you create more relevant, valuable content.
4. Optimize Images
Compress images, use descriptive file names, and include alt text to help search engines better understand your visual content.
5. Earn High-Quality Backlinks
Focus on earning backlinks from authoritative, relevant websites to improve your site’s authority and search engine rankings.
6. Craft Compelling Titles and Meta Descriptions
Write click-worthy titles and meta descriptions that accurately reflect your content and entice users to click through from the search results.
7. Practice Responsive Design
Ensure your website is mobile-friendly and adapts seamlessly to different screen sizes and devices.
8. Set Up Google Business Profile
For local businesses, creating a Google Business Profile can help improve visibility in local search results and on Google Maps.
FAQ’s:
What Makes These SEO Hacks Unique?
These SEO hacks are unique because they focus on lesser-known strategies that can significantly impact your search engine rankings. While many SEO guides cover the basics, these hacks delve into more advanced tactics that can give you a competitive edge.
How Often Should I Update My SEO Tactics?
SEO is an ever-evolving field, with search engines like Google constantly updating their algorithms. It’s essential to stay up-to-date with the latest SEO trends and best practices and adjust your strategies accordingly. VH Info provides regular updates and insights to help you stay ahead of the curve.
Can Small Businesses Benefit from These SEO Strategies?
Absolutely! These SEO hacks can be implemented by businesses of all sizes, from small local shops to large enterprises. By focusing on creating high-quality content, optimizing your website structure, and building authoritative backlinks, any business can improve their search engine rankings and attract more organic traffic.
Are These SEO Hacks Compatible With All Website Platforms?
Yes, these SEO strategies can be applied to websites built on various platforms, such as WordPress, Shopify, or custom-built sites. The fundamental principles of SEO remain the same regardless of the platform, although the specific implementation may vary slightly.
How Can I Measure the Impact of Implementing These Hacks?
To measure the success of your SEO efforts, use tools like Google Analytics and Google Search Console to track your website’s traffic, rankings, and user engagement metrics. Monitor your progress over time and make data-driven decisions to refine your strategy.
What’s the First Step to Take When Optimizing My Site with These Hacks?
The first step is to conduct a thorough audit of your website to identify areas for improvement. Analyze your content, site structure, backlink profile, and technical SEO factors to determine which hacks will have the most significant impact on your search engine rankings.
How Do These Hacks Fit into an Overall SEO Strategy?
These SEO hacks should be incorporated into a comprehensive SEO strategy that includes keyword research, on-page optimization, technical SEO, content creation, and link building. By combining these tactics with the lesser-known hacks mentioned in this article, you can create a powerful, well-rounded SEO approach.
Is It Necessary to Use All These SEO Hacks Together?
While using all these SEO hacks together can provide the best results, it’s not always necessary or feasible. Start by implementing the hacks that align best with your website’s current needs and resources, and gradually incorporate additional tactics over time.
How Long Before I See Results From These SEO Hacks?
SEO is a long-term strategy, and the results of implementing these hacks may not be immediate. Depending on factors such as your website’s age, authority, and competition, it can take several weeks to several months to see significant improvements in your search engine rankings.
Where Can I Find More Advanced SEO Techniques?
VH Info is a great resource for discovering advanced SEO techniques and staying up-to-date with the latest industry trends. Our blog, guides, and tools provide actionable insights and strategies to help you take your SEO efforts to the next level.
Conclusion
Implementing these lesser-known SEO hacks can help you outrank your competitors and drive more organic traffic to your website.
Emphasizing the creation of top-notch content, optimizing website structure, and establishing authoritative backlinks can enhance search engine rankings and position your business as an industry leader.
Remember that SEO is a continual process involving continuous learning and adaptation. Stay updated on the most recent SEO trends and best practices, and be willing to test out new strategies to identify the most efficient approach for your website.
For more expert advice and cutting-edge SEO tools, visit VH Info – your trusted partner in SaaS link building and search engine optimization.