What is Vector Marketing: A Comprehensive Guide

vector marketing guide

Are you a student looking for a part-time job? Or maybe you’ve seen ads on social media or flyers advertising Vector Marketing and want to know more about their opportunities for high school and college-age students. Vector Marketing is a direct sales company that sells cutlery and kitchen gadgets. They offer flexible work hours and the potential for high earnings, but there has been some debate over their marketing model and recruitment practices.

In this blog post, we will dive deep into what is Vector Marketing, how it works, how they pay their employees, and whether or not it’s worth your time. We will also address the big question about Vector Marketing: is it a scam or a pyramid scheme? We want to assure you that Vector Marketing is a legitimate company and we are upfront and transparent about the entire sales representative hiring and onboarding process from start to finish. If you have any doubts or concerns, we have all of the answers for you.

What Is Vector Marketing?

What is vector marketing

Vector Marketing is like the selling team for a knife company called Cutco. Cutco is in New York and they make knives and kitchen stuff. Vector Marketing started in 1981 in Philadelphia. They are the people who sell Cutco’s products.

Vector Marketing usually has people who work for them, and these people go to your house to show you how good Cutco knives and kitchen stuff are. They do this by demonstrating the products and explaining how useful they are.

What’s Inside Of Vector Marketing?

Vector Marketing offers a range of products, with their knife block sets being particularly popular. These sets come with a “Forever Guarantee” and free sharpening services. Representatives working for Vector Marketing, a company under the Alcas Corporation, can earn a base pay of $15-$18 when they demonstrate Cutco knives to potential customers. They are paid based on their sales and can earn more by recruiting friends and family. Vector Marketing is known for recruiting many undergraduate students.

However, their recruitment tactics have led to legal issues and lawsuits in the past, often involving allegations of deceptive practices and unpaid wages. While they have a high BBB rating, consumer reviews are less favorable, and the company has faced various legal challenges over the years, including a high-profile case involving one of its distributors who was a victim of a crime while on a sales call.

How Vector Marketing Works?

How vector marketing works

Recruitment and Advertising

Vector Marketing finds the people who sell for them in different ways. They use newspapers, ask for recommendations from friends, put up ads, send letters, and use the internet to find new sales representatives. This is how they build their team of sellers.

Debate Over Marketing Model

People argue about the way Vector Marketing does its marketing. Some say it’s like a multi-level marketing company (MLM) because it depends on personal relationships to sell things. But Vector says it’s not like that; they call themselves a single-level marketing company. They claim they don’t fit the rules set by the Federal Trade Commission for businesses that sell things to family and friends and get others to do the same. The key point is that the higher-up people at Vector don’t earn money from the people they bring in to sell; they just make money from their own sales. Additionally, Vector Marketing is recognized as an official member of the Direct Selling Association, further solidifying their direct-to-consumer marketing model.

Recruitment and Sales Practices

People often say negative things about how Vector Marketing hires salespeople, especially from universities and colleges in the U.S. and Canada. The people who sell for Vector Marketing usually work for themselves. They show the company’s products, mainly kitchen knives, to people who are usually their friends or family.

Deceptive Advertising and Hiring Procedures

People who used to work for Vector Marketing have said that the company does things that are not very honest. Vector often puts ads in newspapers and on school bulletin boards to find new workers. But these ads are not very clear and don’t explain the job very well. The Los Angeles Times has warned young people who don’t have much experience about these ads. Previous employees have also noted that Vector’s way of hiring is deceptive because they promise a high salary but don’t disclose that most of the money you make comes from selling knives and getting a commission on those sales.

Compensation and Training

Vector Marketing’s way of paying its workers has been looked at closely. Before, the people who sold things had to give some money as a deposit to get demonstration knives. But now, they don’t have to do that anymore. They get the knives on loan, and if they meet certain sales goals quickly, they get to keep them. It’s worth mentioning that everyone who works for Vector Marketing is seen as their own boss and not a regular employee, so they don’t get paid for the training they have to go to. However, once they are promoted to a branch manager position, they are compensated with a higher salary and additional benefits.

How Much Does Vector Marketing Cost?

How does vector marketing cost

Working for Vector Marketing doesn’t have a direct upfront cost, but there’s a catch. Sales representatives are often required to buy a set of Cutco knives before they start making sales. These knife sets can be expensive, sometimes over $4,000. This can be a significant investment for the salesperson, and there’s no guarantee they will make enough money to cover this cost. Additionally, the time spent on sales calls can sometimes result in very little earnings, making it a potential cost in terms of time and effort.

How does Vector Marketing pay?

When working for Vector Marketing, representatives receive a guaranteed payment of $16 to $22 for each qualified product demonstration, whether it’s done in person at a local office or online, whichever works for you. It’s important to understand that this is not an hourly wage but a fixed amount for each successful presentation. While appointments typically take around 45 minutes to an hour, the payment is tied to the number of qualified demonstrations, not the time spent on them.

Why does Vector Marketing guarantee pay?

Vector Marketing guarantees pay because they believe their products are good enough to sell themselves. They don’t want their representatives to push people into buying, so they offer a guaranteed base pay as an incentive. This means that even if no one buys the products during a demonstration, the representatives still get paid for their time and effort in showing the knives.

Is Vector Marketing Right For You?

Is vector marketing right for you

Here are a few key things to consider when evaluating whether Vector Marketing is the right opportunity for you:

  • Vector Marketing sells Cutco knives and other kitchenware products through in-home demonstrations. As a sales representative, you would be responsible for booking and conducting these demonstrations to try to make sales. It requires strong sales and interpersonal skills.
  • It’s commission-based. You earn a percentage of your total sales. Some people do very well with this model, others may struggle without a steady hourly wage. Consider your sales ability and comfort with commission structures.
  • It’s marketed as a flexible job for students. While you do make your own schedule, you may have minimum sales requirements and other guidelines from Vector. Review what’s expected to see if it fits with your needs.
  • Travel is required. You’ll need to go to people’s homes or host demonstrations. Factor in the logistics of getting to appointments and carting demonstration materials.
  • It’s extremely competitive. Many college students work for Vector given the flexible scheduling. Standing out from the crowd can be difficult.
  • Training is provided. Vector does offer training programs to teach sales and presentation techniques. However, some feel this orientation is overly lengthy and intense.

Is Vector Marketing A Scam?

Vector Marketing is not a scam. It’s a real company that sells Cutco knives and kitchen stuff. They hire people to sell these products, including their Olean-based cutlery, and they often talk to college students about joining as sales reps. While there have been criticisms about their recruitment and marketing practices, it’s not a scam in the traditional sense. It’s a legitimate business opportunity, but potential representatives should be cautious and understand the nature of the work and compensation structure before getting involved.

Other Concerns Like Is Vector Marketing A Pyramid Scheme?

Vector Marketing has faced concerns over whether it operates like a pyramid scheme because of its recruitment practices and the fact that many representatives don’t earn much money. While they have been able to avoid being labeled as a pyramid scheme due to offering actual products and some vector employees making full-time income, there’s still a fair amount of skepticism.

Many people are not keen on the idea of door-to-door sales, and the earnings may not be substantial unless you can consistently book and make sales. Instead, it’s suggested to explore other opportunities that offer more sustainable income, especially in a post-pandemic world, where businesses have different needs.

Vector Marketing Refund Policy

Here are some key points about Vector Marketing’s refund policy:

  • Customers have 30 days from the date of purchase to return Cutco products for a full refund. This allows time to evaluate the products at home.
  • To initiate a return, customers must contact the Vector Marketing sales representative who sold them the items. The representative will provide instructions for return shipping.
  • All Cutco products must be returned in original condition and packaging to qualify for a refund. Any signs of wear or damage can disqualify a return.
  • Return shipping costs are the responsibility of the customer. Vector does not provide prepaid mailing labels or reimburse shipping fees.
  • Refunds are issued once the returned products are received and inspected by Vector Marketing. Refunds are processed back to the original payment method.
  • Exchanges are not offered under the standard policy. Customers must return unwanted items for a full refund and then place a new order.
  • Volume orders from cooking shows or other events may have different policies. The sales representative can clarify specific large-order return rules.
  • Vector Marketing maintains full discretion over the final approval of any returns and refunds. Refunds are not guaranteed.

Are There Alternatives To Vector Marketing?

Yes, there are alternatives to Vector Marketing, and many of them operate on a similar multi-level marketing (MLM) business model. Some examples include Amway, Optavia, Mary Kay, Herbalife, and Shaklee.

These companies offer different products and opportunities for individuals to earn money through direct sales and recruiting others into the business. However, it’s important to carefully research and consider the specific company and its products and compensation plan before getting involved, as MLMs can vary widely in terms of their business practices and success rates.


In conclusion, it is important to understand the truth behind Vector Marketing before making any decisions. While there are debates and concerns about their marketing model, recruitment practices, and compensation, it ultimately comes down to whether Vector Marketing aligns with your goals and values.

Consider factors like cost, payment structure, and refund policy before deciding if it is the right opportunity for you. Additionally, explore alternative options that may suit your needs better. Remember to do thorough research and gather all the facts before making any commitments.

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