A small agency signs a new SaaS client for $1,500 a month in link building. It feels like a big win. Then the first quarter ends, and the owner checks the numbers. After paying the provider and spending hours on calls and reports, the agency kept only about $200 a month.
This is more common than you’d think. In SE Ranking’s agency pricing survey, 64% of agencies charged clients less than $1,000 a month. With budgets that tight, a small pricing mistake can wipe out your profit. That’s why getting white label SEO pricing right matters so much.
In this guide, we’ll walk through white label SEO pricing one step at a time. You’ll see what agencies pay providers, what clients usually pay, and how to set prices that leave real profit. We’ll also show how white label link building packages are usually priced.
TL;DR
White label SEO pricing has two parts, the wholesale price you pay and the retail price your client pays.
Wholesale links cost anywhere from about $60 for basic placements to $375 or more for editorial links.
Most agencies charge clients between $500 and $5,000 a month, depending on what’s included.
Most resellers aim for a profit margin of 40% to 60% on white label work.
Markup and margin are different, so a 100% markup only gives you a 50% margin.
Always add your own costs, like account management and reports, before you set a price.
White label SEO means buying SEO work from another company and selling it under your own brand. The provider does the work quietly in the background. Your agency talks to the client, sends the reports, and owns the relationship.
Link building is one of the most popular services to resell. It needs time, outreach skills, and good contacts with site owners. For most agencies, it’s cheaper to outsource link building than to hire and train an in-house team. That’s why white label SEO pricing has such a big effect on agency profits.
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White label pricing works like a simple chain. The provider charges you a wholesale price, you add your markup, and the client pays the retail price. The difference between those two prices is where your profit from white label SEO pricing comes from. Below is how each link in that chain works.
The provider charges you for the actual work, like finding sites, writing content, and placing links. The price depends on site quality, authority, and how much outreach each link takes. Larger orders often bring the price per link down.
Next, you add a markup on top of the wholesale price. That markup needs to cover your time, your tools, and your profit. If it’s too small, an account can lose money even when the client loves the results.
Your client sees one price from you, usually as a monthly package. They never see the provider’s name or what you paid. As far as they know, your agency did the work, and that’s exactly how white label is meant to work.
Wholesale white label SEO pricing depends mostly on the type and quality of the link. A cheap link on a low-traffic site and an editorial link on a trusted blog are two very different things. Below are the main types of white label links, what each one usually costs, and the factors that push wholesale prices up or down.
| Provider | What You Get | Wholesale Price |
|---|---|---|
| VH Info | White label link building with outreach, content, placements, and branded reports | Custom quote based on volume and client needs, with agency rates for 12-month agreements |
| Rhino Rank | Curated links and guest posts | Curated links from $60 each, guest posts from $75 each |
| The HOTH | Outreach links and managed SEO | Links from $175 (DR 20+) to $405 (DR 50+), managed SEO from $1,000 a month |
| Editorial.Link | Editorial links | $375 for one link, $350 each for 5, $300 each for 20 |
| BuzzStream (market average) | Link insertions and vendor guest posts | About $179 per insertion, about $461 per vendor guest post |
Link insertions, or niche edits, add your link to an article that’s already live on another site. BuzzStream puts the average cost at $179 per link. They’re usually the cheapest choice. But quality can vary a lot, so check for real traffic and relevance, not just Domain Rating.
White label guest posts are new articles written for another site, with your link placed inside. BuzzStream found they cost $295 on average when you buy direct, and $461 through a vendor. The price goes up fast as site authority rises. At DR 80 and above, vendor guest posts cost close to $3,000.
Editorial links come from reaching out by hand to real sites with real readers. Editorial.Link charges $300 to $375 per link, depending on how many you order. Digital PR links cost even more, with BuzzStream putting them at about $1,250 to $1,500 each.
Some providers offer full monthly SEO, not just links. The HOTH’s managed plan starts at $1,000 a month. These plans usually include audits, content, and links, and they’re built around each client’s goals.
A few things decide your white label pricing from any provider. Link type plays a big part, so it’s worth knowing how insertions compare with guest posts. Keep these points in mind when you compare quotes.
Retail pricing is simply what your client pays you. There’s no single rule for white label marketing agency pricing, but industry surveys show clear patterns. Below are the most common price ranges agencies charge for SEO and link building.
An Ahrefs survey of SEO providers asked 439 of them how they price their work. The most common monthly retainer was $501 to $1,000, chosen by 20.4% of them. Other surveys show a similar pattern, with most agencies charging clients under $1,000 a month.
Link building on its own usually costs more than general SEO. BuzzStream reports that published link building retainers range from about $2,500 to $10,000 a month. Starter plans often cost $2,500 to $5,000 for around 4 to 10 links.
Some agencies sell links one by one. Jeremy Moser of uSERP told BuzzStream that high-authority editorial links cost $600 to $1,500 each. Your price will depend on site quality, the client’s niche, and how much extra service you add.
Some agencies charge by the hour or by the project instead. In the Ahrefs survey, the most common hourly rate was $75 to $100, and the most common project fee was $2,501 to $5,000. These models are less common for ongoing link building.
Putting white label SEO pricing next to retail prices makes it easy to see where your profit comes from. The table below uses real wholesale costs and sample retail prices. The retail numbers are just examples, so adjust them to fit your own market. Below is the side-by-side comparison, followed by what it means for your profit.
| Service | Wholesale Cost | Example Retail Price | Profit | Margin |
|---|---|---|---|---|
| Link insertion | $179 | $350 | $171 | 48.90% |
| Guest post (bought through a vendor) | $461 | $800 | $339 | 42% |
| Editorial link (on a 20-link plan) | $300 | $600 | $300 | 50.00% |
| DR 40+ outreach link (The HOTH) | $345 | $700 | $355 | 51% |
| Managed SEO retainer | $1,000 | $2,000 | $1,000 | 50% |
Not all of the difference between cost and retail is yours to keep. You still have to pay for account management, reports, sales, and tools. So a 50% margin on paper can shrink to around 30% to 35% once you count your team’s time.
A $60 link with a big markup looks great in a spreadsheet. But weak links can hurt results, and unhappy clients don’t stick around. A genuinely high-quality link with a smaller markup often earns you more over a year, because clients stay longer.
Setting a target margin before you send a quote keeps your white label SEO pricing profitable. It also makes it easier to say no to clients whose budget is too small. Below are the margins most resellers aim for and the common mistakes that eat into them.
Most resellers aim for a 40% to 60% profit margin once they sell packages instead of one-off orders. Managed monthly services usually sit near the top of that range, because they include more of your own expertise. Single link orders usually sit near the bottom.
With white label SEO pricing, packages of almost any size can stay healthy if you price them well. Say a $1,500 package costs $600 to deliver, which is a 60% margin. A $5,000 package might cost $2,500, which is only 50%, but it brings in far more profit each month.
Small packages are where agencies quietly lose money. Picture a $600 package with $415 in wholesale costs. That leaves just $185, or about 31%, to cover calls, reports, and admin. One extra meeting a month can wipe that out.
People confuse these two terms all the time. Markup is your profit compared with what you paid. Margin is your profit compared with what the client paid. A 100% markup gives you only a 50% margin. So always set your targets as margins.
Getting your white label pricing right comes down to three simple formulas. Once you know them, a quote takes minutes instead of hours. Below are the three formulas, what each part means, and a full example of pricing a monthly package.
The formula
Markup %
=
(
Retail Price
−
Wholesale Cost
)
×
100
Example: You buy a link for $300 and sell it for 600.Markup=(600 − $300) ÷ $300 × 100 = 100%.
The formula
Margin %
=
(
Retail Price
−
Total Cost
)
×
100
Total cost: The wholesale cost plus your own costs, like account management and reports.
Example: That $600 link costs $300 wholesale, plus 50ofyourteam’stime.Margin=(600 − $350) ÷ $600 × 100 = 41.7%.
This is the formula you’ll use most often when quoting. You start with the margin you want and work backward to the price.
The formula
Retail Price
=
(
1
–
Target Margin)
Target margin: The margin you want, written as a decimal, like 0.50 for 50%.
Example: Your total cost is $350, and you want a 50% margin. Retail price = $350 ÷ (1 − 0.50) = $700.
Say a client wants six editorial links every month. Here’s how you’d work out the price.
| Cost Item | Calculation | Monthly Cost |
|---|---|---|
| Wholesale links | 6 × $300 | $1,800 |
| Account management | 3 hours × $50 | $150 |
| Reporting tools | Share of monthly subscription | $50 |
| Total cost | $2,000 | |
That price sits within the typical $2,500 to $5,000 range for entry-level link building retainers. So it’s both profitable and realistic for the market.
How you package your white label SEO pricing matters just as much as the price itself. The right setup makes selling easier and keeps your income steady. Below are the most common ways agencies set up white label marketing agency pricing for link building.
The client pays a set price for each link. It’s the simplest form of white label SEO pricing, and clients get it right away. The downside is that your income changes every month. Clients may also start comparing your prices with cheap link marketplaces.
Many agencies sell link building reseller packages that include a fixed number of links each month. For example, a starter plan might have four links, and a growth plan might have ten. Fixed packages keep your revenue steady and make margins easier to manage.
Tiered pricing usually gives clients three options, such as Starter, Growth, and Scale. Each level adds more links, stronger sites, or extra services. Clients pick what fits their budget, and you keep the same margin on every tier.
Some agencies include link building in a full SEO retainer with content, audits, and reports. The client pays one monthly fee for everything. This often brings the best margins, because clients see more value in a complete service than in single links.
Some agencies charge based on ranking or traffic gains. Clients love the idea, but it’s risky for your agency. Results take months, and many things are outside your control. If you offer it, combine it with a base monthly fee.
Two quotes for SEO reseller pricing can look almost the same on paper but lead to very different results. A lower price often means weaker sites or less genuine outreach. Below are the key questions to ask before you choose a provider.
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White label SEO pricing gets much simpler once you break it into parts. Figure out your full cost, pick a target margin, and work backward to your price. Agencies that guess usually end up with busy accounts and very little profit to show for it.
Start with real wholesale quotes, then add your team’s time and tools. Aim for a margin of 40% to 60%. After that, present your white label marketing agency pricing in a way clients can easily follow. Fixed monthly plans tend to work best for both sides.
At VH Info, we work with agencies that resell link building under their own brand. Our white label pricing is shaped around each agency’s volume and its clients’ needs, and longer agreements can qualify for agency rates. That way, you can plan your margins with confidence before you send a quote.
White label SEO usually costs agencies about $60 to $500 per link at wholesale, though top-tier links cost more. Managed monthly SEO often starts around $1,000. Agencies then resell it to clients, typically for $500 to $5,000 a month, depending on scope.
White label SEO is when an agency buys SEO services from a provider and sells them under its own brand. The provider handles the work behind the scenes. The agency owns the client relationship, the reporting, and the final pricing.
A good markup for white label SEO is usually 70% to 150% on wholesale cost. That often works out to a 40% to 60% margin after your own costs. Smaller packages need higher markups, because fixed costs take a bigger share.
Markup is profit as a percentage of your cost, while margin is profit as a percentage of the selling price. For example, buying at $300 and selling at $600 is a 100% markup. But your margin is only 50%, which often causes confusion.
Most agencies charge $2,500 to $5,000 a month for entry-level link building, usually covering 4 to 10 links. Single high-authority links often sell for $600 to $1,500 each. Always set your price from your full cost and target margin, not a guess.
SEO reseller pricing is the wholesale rate a provider charges agencies that resell its services. It sits below retail, so the agency has room for a markup. Rates depend on service type, link quality, monthly volume, and contract length. Bigger orders usually get lower rates.
Yes, link building reseller packages are usually worth it for agencies without an in-house outreach team. They save the cost of hiring and training. You also get steady delivery and predictable white label SEO pricing, which helps protect your margins.
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