You may have seen posts on social media about an amazing business opportunity in the travel industry. This opportunity, called PlanNet Marketing, promises a path to financial freedom and residual income. People who join are called PlanNet Marketing representatives.
But many people are asking a serious question: Is PlanNet Marketing a pyramid scheme? This article will look closely at the PlanNet Marketing business model.
At VH-info, our mission is to give you clear, direct information, and that’s what we’ll do here. We will examine how the company works, what it really costs, and what people who have joined are saying.
Our goal is to provide you with expert, helpful facts so you can make an informed decision about this travel business. We’ll look at the evidence to see if this is a real chance to succeed or something else entirely.
What Is PlanNet Marketing?

PlanNet Marketing is a company that operates in the network marketing industry. It doesn’t sell travel packages like a normal travel agency.
Instead, it sells a business opportunity for people to start their own home-based travel business. The company’s main product is a membership that gives you the right to sell the same membership to others and to become an independent travel agent.
The Company’s Origins and Founders
The PlanNet Marketing founders are Donald Bradley and Andy Cauthen.
Don Bradley is the Chairman and Chief Executive Officer. He has a long history in the network marketing industry. Andy Cauthen is the President and Chief Financial Officer. They started the company with a clear vision to create a better way for people to earn money in the travel world, outside of traditional corporate America. They wanted to offer one of the best PlanNet Marketing opportunities available.
The Core Product: Travel Agency Memberships
When you join PlanNet Marketing, you are not buying flights or booking hotels directly from them. You are buying the chance to become an agent. The core product is the Independent Travel Agent (ITA) business.
You become part of a large network of other agents. The primary goal promoted by the company is to recruit others to purchase this same membership. This structure is common in what is known as a travel MLM (Multi-Level Marketing).
The Role of InteleTravel in the Business Model
PlanNet Marketing has a partnership with another company called InteleTravel.
When you become a PlanNet Marketing representative, you also have to sign up with InteleTravel to actually book travel. InteleTravel is the host travel agency that provides the tools, licenses, and connections to suppliers for booking hotel reservations and other travel services.
So, PlanNet Marketing sells the marketing and recruitment side of the business, while InteleTravel handles the actual travel booking part. This creates two separate but connected parts of the business model. This makes you an agent for an independent travel agency.
Is PlanNet Marketing A Pyramid Scheme? Examining the Evidence
The question of whether PlanNet Marketing is a pyramid scheme is a serious one. A legitimate business makes money by selling products or services to customers. A pyramid scheme makes most of its money by recruiting new members.
Let’s look at the evidence for PlanNet Marketing.
The Emphasis on Recruitment Over Product Sales
In the PlanNet Marketing business, a lot of focus is put on recruiting new team members. The company’s compensation plan heavily rewards you for signing up other people. While you can earn money from travel sales, many find that the real money is in building a downline.
This is a big red flag. When the majority of income for participants comes from recruitment fees rather than the sale of a real product to the public, it looks a lot like a pyramid scheme. The sales of the people you recruit become more important than your own sales.
Analyzing the Complex Compensation Structure
The PlanNet Marketing compensation plan can be very confusing. There are multiple ways to earn, such as direct sales commission, bonuses, and matrix payouts. These complex revenue streams can make it hard to see where the money is really coming from.
Often, in such systems, the complexity is designed to hide the fact that the money from new recruits is just flowing up to the people at the top of the PlanNet Marketing affiliate hierarchy.
High-Pressure Sales and Recruitment Tactics
Many former members have reported feeling pressured to recruit their family and good friends.
These tactics are often seen on social media, where representatives post about their amazing lifestyle and the promise of financial freedom. These posts can create a sense of urgency and make people feel like they are missing out on a great business opportunity.
An accomplished trainer within the system might teach these high-pressure methods.
Promises of Passive Income and Financial Freedom
PlanNet Marketing heavily advertises the idea of earning residual income.
This is the idea that you can make money without working, from the efforts of your sales team. The company markets this as a comfortable way to achieve your dreams. While appealing, the reality is that very few people ever reach this level.
As Abraham Lincoln might have suggested, promises that sound too good to be true often are. The company’s own income disclosure statement shows that the success rate is very low.
How PlanNet Marketing Works?
The process to start your business journey with PlanNet Marketing is simple. First, you pay a fee to join and become a representative. This gives you the right to sell the PlanNet Marketing membership to others. You also have to pay a monthly fee to stay active in the system.
Once you are a member, your main job is to find new people to join. When you recruit someone, you earn a direct sales commission. You also earn bonuses and commissions from the sales and recruitment efforts of your team members.
You also get access to the InteleTravel platform to book travel. However, the focus remains on building your network. You can use the company’s mobile app to manage your business and track your team.
Can You Make Money With PlanNet Marketing?
Yes, it is possible to make money with PlanNet Marketing. The company has PlanNet Marketing top earners who make a significant income. These stories are often used in marketing materials to show the income potential.
However, it is very important to look at the facts. The company is required to publish an income disclosure statement.
This document shows the average earnings of all representatives. For most multi-level marketing companies, these statements show that the vast majority of people make very little money or even lose money after paying their fees. The success rate is not high for the average person starting a PlanNet Marketing business. Your primary source of income is unlikely to come from this venture.
How to Make Money With PlanNet Marketing?

Making money with PlanNet Marketing is primarily focused on two activities: earning commissions from travel sales through InteleTravel and, more importantly, recruiting new PlanNet Marketing representatives.
The compensation plan is designed to reward you for building a large team.
How Much Does It Cost to Join PlanNet Marketing?
To get started, there is an initial sign-up cost. This one-time fee gives you access to the PlanNet Marketing system and allows you to start building your team. The cost is around $19.95 to become a rep.
PlanNet Marketing Monthly Cost

You have to pay more after the first fee to stay with PlanNet Marketing. There is a monthly fee of about $19.95. This charge is called the admin fee. You also need to pay InteleTravel each month. That cost is about $39.95. So, you must spend close to $60 every month.
This keeps you able to try and earn money with them.
PlanNet Marketing Compensation Plan
The PlanNet Marketing compensation plan is how representatives earn money. It has several parts.
- Direct Sales Commission To The Selling Rep: When you personally sell a PlanNet Marketing ITA membership to someone, you earn a direct sales commission. This is a one-time payment for each new person you recruit.
- Direct Sales 50% Match To The Sponsor: When someone you personally recruited signs up a new person, you, as their sponsor, get a 50% match on the commission they earn. This encourages you to not just recruit but also train your team members to recruit.
- Gold Builder Bonus: As you recruit more people, you can achieve “Gold Builder” status. This unlocks additional bonuses. This is a key part of the network marketing model, pushing people to constantly recruit.
- Monthly Matrix Payout to Selling Rep: PlanNet Marketing uses a matrix structure for residual income. This means the people you and your team recruit are placed in a structure below you. You can earn a small monthly commission for each person within your matrix, down to a certain number of levels.
- Director Bonuses: High-ranking members can become Directors. Directors earn large monthly bonuses based on the size and success of their entire organization. This is where the promise of financial freedom lies, but it is extremely difficult to achieve.
How Many Countries Is PlanNet Marketing In?
PlanNet Marketing works in many countries. It first began in the United States. It later grew to other places. The company is well known in the United Kingdom. It is also liked in many Caribbean Islands.
Because it is in so many countries, people can join from all over the world. People can also book trips to spots like Costa Rica or the Cayman Islands through PlanNet Marketing. This makes it easy for its members to work and travel with others around the globe.
Pros and Cons of PlanNet Marketing

Like any business opportunity, there are pros and cons to consider before joining.
Pros:
- Low startup cost of $49.95 with no inventory requirements.
- Established company in business for over 25 years.
- Provide training and support resources for distributors.
- Weekly commissions paid on sales volume.
- Residual income potential from team building.
- Travel benefits and discounts through InteleTravel.
- Membership includes personal website and marketing tools.
- Global presence allows for international business.
Cons:
- The initial expenses are quite expensive, and the monthly fee is even more costly.
- Saturated market competing with many other MLMs.
- Emphasis on recruitment over product sales is controversial.
- Low-income potential for most distributors.
- Time and dedication needed to build a team and sales.
- Risk of straining relationships by pitching to friends/family.
- High turnover rates reported for distributors.
- Perception issues around multi-level marketing.
- Complaints of misleading income claims during recruitment.
- Need to sell and recruit consistently each month to earn.
Comparing PlanNet Marketing to Legitimate Multi-Level Marketing (MLM)
It is important to know the difference between a legal network marketing company and an illegal pyramid scheme.
Key Differences Between MLM and Pyramid Schemes
A legitimate MLM, or direct sales company, has a real product or service that people want to buy.
The main focus is on selling that product to retail customers outside of the company. A pyramid scheme, on the other hand, makes most of its money from fees paid by recruits. There is often no real product, or the product is overpriced and just a cover for the recruitment scheme.
The FTC and even a congressional subcommittee have looked into these travel business models.
How PlanNet Marketing’s Structure Stacks Up?
PlanNet Marketing’s structure is a grey area. It has a service (the InteleTravel membership), but the compensation plan seems to reward recruitment much more than travel sales. The fact that you have to “pay to play” with monthly fees is also a red flag. Critics argue that it functions like a pyramid scheme, even if it is legally structured as an MLM. This has led to legal questions in places like the state of Texas.
Legal Scrutiny and Lawsuits Involving PlanNet Marketing
Many MLMs face legal challenges, and the travel MLM space is no different.
While PlanNet Marketing has not been shut down, it operates in a way that attracts criticism and scrutiny. Potential members should research any legal warnings or lawsuits filed against the company before making an informed decision.
Real Experiences: What Are People Saying About PlanNet Marketing?
Online reviews show a mix of experiences.
- Positive Reviews and Success Stories: Some people share positive stories. They talk about the wonderful community, the fun of their business journey, and the money they have made. A review might say, “I joined to provide a better life for my amazing son, and this amazing team helped me do it.” They feel it is the best place to be.
- Negative Reviews and Common Complaints: There are many negative reviews. People complain about losing money, the constant pressure to recruit, and feeling misled by the promises of high income potential. Many say they were encouraged to use their social media in a way that made them uncomfortable.
- Income Disclosure Statements and Earning Potential: The income disclosure statement is the most important document to look at. It provides real data on what people are actually earning. In most cases, it shows that less than 1% of representatives make a livable income. The vast majority of people earn less than a few hundred dollars per year before expenses.
Are There Alternatives To PlanNet Marketing?

There sure are quite a few different network marketing or multi-level marketing (MLM) companies out there besides PlanNet Marketing. I’ll touch on a few of the major ones.
- Asea is a health and wellness company selling nutritional supplements and personal care products. Their startup costs are around $50-500 for a product pack.
- CTFO sells CBD oil products and has a one-time fee of $20 to get started. So their upfront costs are pretty low.
- LegalShield provides legal insurance plans and identity theft protection. Their signup costs are $50-100 plus monthly service fees.
- Vector Marketing allows distributors to sell Cutco cutlery through in-home demonstrations. Initial startup fees are just $15 but you need to purchase a sample kit for hundreds more. Our guides on what is vector marketing and is vector marketing legit should be a good read if this interests you.
- Prosperity of Life sells training and personal development programs. It’s around $150 to get your business going.
FAQ’s:
Where is the Headquarters of PlanNet Marketing?
The headquarters for PlanNet Marketing is located at 260 Peachtree St. NW in Atlanta, Georgia, in the United States. While knowing a company’s location is a start, it doesn’t tell you the whole story.
At VH-info, we believe in looking deeper into a company’s business model to see how it truly operates and whether it’s a sound opportunity.
Is PlanNet Marketing A Scam?
While it is not legally called a scam, the PlanNet Marketing business model acts very much like a pyramid scheme.
The main focus is on recruiting new people, not on selling a product. The company’s own income disclosure report shows that most members lose money or make very little. When evaluating opportunities, it’s wise to have a trusted source of information.
VH-info provides clear, fact-based articles like this one to help you understand the risks involved.
Should You Participate in PlanNet Marketing?
Participating in PlanNet Marketing may not be suitable for everyone, as the success rate is relatively low, with over 97% of participants failing to make a substantial income. Success in network marketing often requires specific skills and industry expertise, making it better suited for those with experience in the tourism sector.
However, it is worth noting that on average, active independent representatives worked only 2 hours per week and earned $154.14 for the entire year, according to the company’s 2020 income disclosure statement.
Additionally, building trust and persuading people to book travel services can be challenging in today’s online world where many plan their own vacations. While the company may offer discounts and deals, it’s important to consider that they are not the only provider in the market. While success is possible, it’s essential to be aware of the challenges and competition when joining PlanNet Marketing.
Is PlanNet Marketing a Trustworthy Business Opportunity?
Based on the evidence, PlanNet Marketing is a high-risk business opportunity.
The promise of a high income is not realistic for most people who join. Because it focuses on recruitment and has a low success rate, many people would not call it a trustworthy or legitimate business. Building a real business requires a solid strategy and a valuable service.
At VH-info, we focus on real growth strategies that build trustworthy businesses with long-term value.
Conclusion
So, is PlanNet Marketing a pyramid scheme? While it operates legally as an MLM, its business model raises serious red flags.
The heavy emphasis on recruiting new members over selling travel, the complex compensation plan that benefits those at the top, and the extremely low success rate for the average person are all warning signs.
The path to financial freedom it promises is a difficult and unlikely one for most who join.
Before you join any network marketing company, it is vital to do your own research and look past the hype.
At VH-info, we focus on providing clear, data-driven insights to help businesses grow. A sustainable business model should rely on real products and transparent practices, not just endless recruitment.