There’s a popular phrase in the real estate world: location, location, location. The same phrase could be applied to digital real estate as well.
As a digital creator, your location (on what platforms you are), location (where your audience is), and location (where your content appears in search results and feeds) matter too.
Mastering the art of paid ads ensures your content reaches the right audience at the right time. Even still, that’s not the only reason why you should undertake this task.
Are you ready to do more than write blog posts and spend your budget on content marketing? Well, you’re in the right place. Discover six more reasons why paid ads can help you as a digital creator.
1. Your ads will gain more traction
If you already have a digital presence and/or are classified as an “influencer,” studies report that paid ads (with a daily budget) featuring you will perform better than traditional media.
According to data, marketers view creator-led sponsored ads as the most impactful influencer marketing strategy, even before UGC on owned media or affiliate marketing.
This allows us to come to the conclusion that digital creators have more incentive than anyone else to create paid ads featuring themselves, as their ads will probably gain more traction than anyone else’s!
2. You’ll reach your target audience faster
Let’s be honest: As a digital creator, brands are paying you for your community, and the only sure-shot way of building a community is to get noticed.
Sure, you could rely on a wide range of mediums like word-of-mouth marketing or getting organically spotted in your target audience’s feed. Still, if you want to get more members into your community in a short period of time, paid ads are the way to go.
To maximize the effectiveness of your paid ads, here are some things you can do:
- Use advanced targeting filters to ensure your ads are viewed by folks who mimic your best followers.
- Test out different variants of your ads (e.g., format, cadence, audience, CTA, ETC).
- Retarget audiences who have previously interacted with your content to encourage brand recall.
3. You’ll enjoy more insights about your content performance
Another benefit paid ads offer? They allow you to understand how your content resonates with your audience.
Since you have a larger pool of your desired audience to test on, you’ll quickly realize:
- What type of topics resonate with your audience
- Which content formats do they prefer
- What optimal times to post on
For creators looking to dive even deeper into these insights and optimize their ad performance, partnering with a PPC agency can be a game-changer, providing you with detailed reports and strategies to ensure your content is always hitting the mark with your audience.
You could also test out theories, such as whether your audience has a penchant for how you present your content. For example, some digital creators cosplay unique characters—e.g., Lilly Singh as an Indian mom—and a subset of audiences prefer these character sketches as opposed to regular content. Could this be the case for you as well?
Side Note: Some unique social media tools will even provide insights into your audience’s most common behaviors (across social media platforms) and the paid ads strategy your competitors are using (amongst other things).
4. It’s another way to monetize your product/service
It could be that you’re offering a product (like your own merchandise) or service (e.g., creating UGC for your sponsors) as a digital creator.
If that’s the case, paid ads can help you make a mark in front of the right consumer and sell your offer in a targeted manner. With that being said, you could also reach multiple audiences with the help of paid ads—you’ll only have to get a little creative about it (think short video content).
For example, imagine you’re a digital creator who offers advertising services, and you have two goals for two different subsets of potential customers:
Goal A: Get more customers for your business by showing your skills
Goal B: Increase your follower count by posting educational content
In such an instance, you could copy Ad Professor’s strategy, wherein you could post a coalition of the top ads and why they made an impact (for Goal B), and at the very end, show your spin on the ads (for Goal A).
P.S.: He uses this strategy on LinkedIn, but you can copy it while running paid ads on LinkedIn or Instagram.
5. They’re a shortcut to brand-building
Even if you invest in paid ads as a known creator and not as an up-and-comer, paid ads can still be a fruitful venture for you because they can:
- Help you with tasks like affiliate marketing (e.g., many digital affiliates run their own paid ads).
- Act as a case study (e.g., you could get the attention of prospects by telling them you were able to increase traffic by X% for your own page).
- Encourage you to test out content ideas.
- Increase trust in your personal brand.
- Act as lead magnets.
6. Algorithms love paid ads
By running paid ads (and, ergo, keeping your account active), you get brownie points through the algorithm, which can, in return, help with your reach, even when it comes to organic content.
These ads also improve the overall audience engagement of your posts. For example, if you run paid ads on Post A, you’ll probably get more likes and shares on it, even with the same number of followers, thus increasing your chance at virality and giving you social proof. To enhance your targeting and bypass any regional restrictions, consider using the best VPN location to ensure your ads reach the most relevant audiences.
Let us help you take your digital content creation to the next level
With all said and done, we know investing and creating paid ads and a content strategy is not a task that could be done in a day. It relies on many iterations, revisions, and a bunch of time and effort to build the kind of ads your prospects would want to click on.
The same could be said for any digital marketing effort, not just paid ads.
We know this from experience because VH-Info specializes in managing our customers’ digital accounts and helping them reach their desired audiences and attain their desired goals.
If you’re not ready yet to take on the task of digital marketing and want to instead leave it in the hands of a competent team, we’re here to help — contact us today to find out what we can do for you! Invest in your digital marketing strategy to reap the rewards.
Writer Information
Juwaria is a freelance writer specializing in the fields of SaaS, marketing, and health/wellness. Backed with 3+ years of experience, she helps brands build content that adds value to their business. In her free time, you can catch her reading her favorite books or studying the latest trends online.