Digital marketing tools are the backbone of all successful online marketing strategies. They help businesses automate tasks, gain valuable insights, and reach their target audience more effectively.
The digital marketing landscape is constantly evolving, with new tools and platforms emerging all the time. However, some core functionalities remain essential for any marketer’s toolkit. Here’s a breakdown of some of the most important digital marketing tools.
- 3.96 billion people around the world use social media as of 2023 Statista research company, making it an unbeatable marketing powerhouse. These social media help you schedule and publish content across multiple platforms, track engagement metrics, and respond to comments, messages, and many more things.
- Based on Search Engine Journal Organic search drives over 53% of all website traffic, highlighting the importance of SEO. Seo tools help you research relevant keywords, optimize your website content, and track your search engine ranking.
- According to Campaign Monitor email marketing boasts an average ROI of 4200%, making it one of the most useable email marketing in every industry like fashion, SAAS, digital marketing, tech, etc. Email marketing can help you create, send, and track email campaigns, manage your subscriber list, and personalize your messages for better engagement.
- 62% of digital marketers say visual content is very important or extremely important to their content strategy. It’s easy to create high-quality images, infographics, videos, and other visual assets to enhance your content and convert it into leads.
- Data-driven marketing is crucial for measuring success and making informed decisions. These tools help you track website traffic, social media engagement, campaign performance, and other key metrics to gain valuable insights into your audience and marketing efforts.
Best 7 Digital Marketing Tools 2024
1. MailChimp – For Email Marketing
Mailchimp For Email Marketing
Overview
Mailchimp is a popular email marketing platform that allows you to create, send, and track email campaigns. It offers user-friendly tools for designing emails, managing subscribers, and automating email sequences.
Feature
- Drag-and-drop email builder
- Subscriber segmentation and targeting
- Email automation workflows
- A/B testing
- Reporting and analytics
Pricing
- Free Plan Available with 500 Contacts
- Standard Plan : $31 for 12 months with 1500 contacts / Upto 18000 Emails (Currently 50% off)
- Premium Plan : $275 for 12 Months with 10000 Contacts / Upto 150000 Emails (Currently 50% off)
2. Buffer – For Social Media Scheduling
Buffer For Social Media Scheduling
Overview
Buffer is a social media management tool that helps you schedule and publish posts across various social media platforms like Facebook, Twitter, Instagram, and Pinterest. It also provides analytics to track the performance of your social media content.
Feature
- Bulk scheduling and publishing of social media posts
- Social media analytics
- Team collaboration features
- Engagement tools
Pricing
- Free Plan with 3 Channels
- 14 days free trial available on paid plans
- Essentials Plan : $5 Monthly with 1 Channel
- Team Plan : $10 Monthly with 1 Channel
- Agency Plan : $100 Monthly with 10 Channels
3. Google Analytics – To Track your Data
Google Analytics – Complete Web Stats and Search Insights
Overview
Google Analytics is a free web analytics service offered by Google that allows you to track website traffic, user behavior, and marketing campaign performance. It provides a wealth of data and insights to help you understand how users interact with your website.
Feature
- Website traffic tracking
- User behavior analysis
- Conversion tracking
- Goal setting and reporting
- Integration with other Google products
4. Stackby – To Manage your database and Team Management
Stackby Database Management Tool
Overview
Stackby is a project management and collaboration tool that combines database functionality with team communication features. It allows you to create and manage databases, track tasks, and collaborate with your team in one central platform.
Feature
- Customizable databases
- Kanban boards for task management
- Team communication features (chat, file sharing)
- Reporting and automation
- 300+ Database Templates
Pricing
- Lifetime Free Plan Available with Limited Feature
- Forever Free Plan Available
- Personal Plan: $5 / Per Month / Per Seat
- Economy Plan: $9 / Per Month / Per Sear
- Business Plan: $18 / Per Month / Per Seat
- Enterprise Plan: Contact for custom enterprise plans
5. Invideo – For Video Editor
Invideo for Video Editing
Overview
InVideo is a cloud-based video editing platform that allows you to create professional-looking videos with ease. It offers a library of templates, stock footage, and effects to help you get started quickly.
Feature
- Drag-and-drop video editing interface
- Stock video and image library
- Text overlays, animations, and effects
- Social media video templates
Pricing
- Free Plan available with Limitation
- Plus Plan : Starting $25 / Month
- Max Plan : Starting $60 / Month
6. Uniqode – For QR Code Marketing and Solutions
Uniqode is a QR Code generator platform that allows businesses to engage with their audience in interactive and measurable ways. Uniqode’s QR Code solution is an excellent choice for brands looking to enhance their marketing campaigns and achieve their social media objectives.
These QR Codes can be utilized for various digital marketing activities, such as driving traffic to your website, promoting specific social media campaigns as landing pages, encouraging social media sharing, and running contests and giveaways.
With Uniqode, you can customize these QR Codes, incorporating your brand logo and colors to strengthen your brand identity and connect with your audience on social media.
Features:
- Uniqode ensures strong data security with GDPR and SOC 2 Type compliance.
- Increase conversion rates by using Facebook Pixel and Google retargeting to engage customers.
- Track social media profile clicks for valuable insights and informed campaign adjustments.
- Easily integrate social media QR Codes with your preferred marketing tools for a seamless workflow.
- Update social links in real-time with the same dynamic QR Code, avoiding the need for reprints.
Pricing:
- Starts at $5 per month with the Starter plan.
7. Neuronwriter – To Generate Content & SERP Analysis
Neuwriter – Seo Content
Overview
Neuronwriter is a content marketing tool that combines AI-powered content generation with search engine results page (SERP) analysis. It helps you generate content ideas, write blog posts, and optimize your content for search engines.
Feature
- AI-powered content generation tools (limited on free plan)
- SERP analysis and keyword research
- Content plagiarism checker
- Content optimization suggestions
Pricing
- Bronze Plan : $23 – Monthly
- Silver Plan : $45 – Monthly
- Gold Plan : $69 – Monthly
- Platinum Plan : $93 – Monthly
- Diamond Plan : $117 – Monthly
8. Ahref – Website Analysis
Ahref – SEO – Keyword Research Tool
Overview
Ahrefs is a comprehensive SEO (Search Engine Optimization) tool that helps you analyze your website’s backlink profile, keyword rankings, and overall SEO health. It offers advanced features for competitor research, content planning, and technical SEO audits.
Feature
- Backlink analysis and competitor research
- Keyword research and ranking tracking
- On-page SEO analysis
- Content explorer for finding high-performing content
Pricing
- Lite : $129 / Monthly
- Standard : $249 / Monthly
- Advanced : $449 / Monthly
- Enterprise : $14990 / Based on Annual Contract Only
9. Planly – For Effortless Social Media Scheduling
Overview
Planly is an innovative social media scheduling tool that simplifies the process of planning and publishing content across various social media platforms such as Instagram, Facebook, LinkedIn, TikTok, Twitter, Pinterest, and YouTube.
Features:
- Powerful team collaboration features
- Comprehensive social media analytics
- User-friendly interface
- Exceptional customer support
- AI-powered content creation
- HD video upload
Pricing:
- 14-Day Free Trial
- Individual: $15/month
- Team: $40/month
- Agency: $80/month
Conclusion
As per vh-info digital marketing landscape offers a wealth of powerful tools to streamline your marketing efforts and achieve your goals. From crafting engaging email campaigns with Mailchimp to scheduling social media content with Buffer, these tools can save you time and resources.
Remember, data is king in marketing. Google Analytics provides invaluable insights into your website traffic and user behavior, allowing you to optimize your strategy.
For content creation and SEO, services like link building, tools like Neuronwriter and Ahrefs can help you generate content ideas, research keywords, and optimize your content for search engines. Vh-info is also one of the best saas link building services in the US, they provide high quality saas links.
Finally, don’t forget about team collaboration. Stackby offers a combined database and project management solution to keep your team organized and on the same page.
By choosing the right tools and using them effectively, you can create a comprehensive digital marketing strategy that delivers real results for your business.