The holiday season is coming fast. 

Stores are getting ready for the Black Friday shopping frenzy. As a website owner, you are also getting ready. You want lots of website traffic and more Black Friday sales.

But how do you get noticed? The secret is Black Friday SEO. A big part of that secret is getting “Black Friday backlinks.“

This sounds hard, but it is not. We at VH-info are experts in link building.

We help SaaS (Software as a Service) companies get seen on search engine pages. In this guide, we will show you simple SEO strategies to get powerful Black Friday backlinks. 

We will make it easy to follow, so you can get more potential customers this holiday.

What Are Black Friday Backlinks and Why Are They Important?

First, let’s keep it simple.

• A backlink is a link from one website to your website. Think of it as a “vote.” If a popular website links to you, it’s like they are telling a search engine like Google, “This site is good!“
• Black Friday backlinks are just links you get during the holiday shopping season. These links often point to your Black Friday deal pages, gift guides, or product pages.

Why Are These Votes So Important?

When Google sees that many good sites are linking to your Black Friday page, it thinks your page must have the best deals or best info. This makes Google show your page higher in the search results.

When you are higher in the search results, more people click your link. This gives you more organic traffic (which is free traffic!). More traffic means more chances to make Black Friday sales. This is the core of a good content strategy.

VH Info’s Black Friday Backlinks Offer

Before we go on, we want to help you get started right.

Getting Black Friday backlinks is much easier when you have the right tools. At VH-info, our SEO toolkit is built to find the best link-building chances. You can find websites, check their quality, and track your new links, all in one place.

To help you win the holiday season, we have a special Black Friday deal for you.

VH-info is offering a 25% OFF discount on our annual plan!

This Black Friday discount gives you a full year of our best SEO tools. You can use it for your Black Friday campaign and all your search engine optimization needs for the whole next year. It’s one of the best SEO tool deals you will find.

Why A “Black Friday Backlinks” Strategy Is Your Secret SEO Weapon?

Many people focus only on ads. But a good link-building plan is a secret weapon. Here is why.

Capitalizing on Seasonal Search Intent

Search intent just means “what someone is looking for.” During the Black Friday season, people are not just browsing. They are hunting for deals. Their search intent is high.

They use search terms like “best black friday deals for [product]” or “Cyber Monday deals.”

When you have backlinks from trusted sites, your black friday landing page shows up for these search terms. You catch shoppers right when they are ready to buy. This is much more powerful than a random ad.

Building Authority in a Competitive Niche

The holiday shopping season is noisy. Everyone is shouting about their deals. How do you stand out?

You build authority.

When a big news site or a top blogger links to your Black Friday content, it tells Google you are a big deal. You are not just another small shop. You are an authority. This helps your SE ranking climb above your rivals. This trust lasts long after the holiday season is over.

Driving High-Converting Referral Traffic

Traffic from a search engine is great. But traffic from a backlink (called referral traffic) is even better. Think about it. If a blogger you trust writes a blog post about the “5 Best Tools” and links to one, you are very likely to check it out. You trust their advice.

This traffic converts well. That means the potential customers who click that link are more likely to become real customers. They are not cold; they are already warmed up by the site that “referred” them.

7 Powerful Strategies to Earn High-Quality Black Friday Backlinks

Okay, so how do you get these votes? You earn them by making good stuff and talking to the right people. Here are 7 simple strategies.

Strategy 1: Create the Ultimate “Black Friday Deals” Resource Page

You need one central place for all your deals. This is your main Black Friday landing page. Do not hide your deals on different product pages.

Put them all on one new page.

• Make it clear: List your best deals with simple text.
• Make it fast: Your landing page must load quickly.
• Optimize it: Use good title tags and meta descriptions. Your title tag could be “The Best Black Friday/Cyber Monday Deals 2025.” This helps your content optimization.
• Make it easy: Give people a good user experience.

This single Black Friday page is what you will show to other sites. It’s a great opportunity to get links because it’s so helpful for shoppers.

Strategy 2: Get Featured in “Best Of” & Gift Guide Roundups

Many blogs and news sites write gift guides or “Best Black Friday Deals” lists. Your goal is to get your product on those lists.

1. Find them: Go to Google. Search for lists from last year (like “best SaaS deals 2024”). This tells you who writes these articles.
2. Make a list: Put them in a spreadsheet.
3. Email them: Send a short, polite email.
   “Hi [Name], I saw your great gift guide from last year. We have a [Your Product] that your readers would love. We are offering a special Black Friday discount. Can I send you the info?”

Strategy 3: Offer Exclusive Discounts to Bloggers & Affiliates

Instead of offering the same deal to everyone, offer a special deal to a few key bloggers.

Give them a unique discount code. This makes them feel special. They are more likely to write a whole blog post about your specific products because you gave them something just for their target audience. And, of course, they will link to your web pages.

Strategy 4: Guest Posting on Shopping & Deal Sites

Guest posting is when you write an article for another website. Find a blog that your target audience reads. Offer to write a helpful article for them, like “5 Ways to Save Time This Holiday Season.”

Inside that article, you can naturally include a helpful link back to your site. The anchor text (the words you link) could be “our holiday shopping guide.” This builds your authority and gives you a link.

Strategy 5: Broken Link Building on Last Year’s Deal Pages

This is a very smart trick, and SEO professionals love it.

1. Find “best of” lists from last year (just like in Strategy 2).
2. Check the links on that old page. Many of them will be broken! The 2024 deal page is gone, so the link leads to an error.
3. This is your chance. Email the website owner.
   “Hi [Name], I was just looking at your ‘Best Deals of 2023’ page. I found a few broken links…
   Also, I see you linked to [Old Product]. We have an updated 2024 guide/deal that would be a perfect replacement. Here is the link: [Your Page Link]”

You are helping them fix their page and getting a link. While a link-building agency like VH-info can execute this strategy for you, many SEO audit tools can also run site audits to find these broken external links fast.

Strategy 6: Launch A “Holiday Shopping” Survey or Data Study

Reporters and bloggers love new data.

Do a simple survey of 100 people about their holiday shopping plans. (e.g., “How many people will shop on their phone?”).

Then, publish the results in a blog post with charts. Call it “Holiday Shopping Report 2024.” Email this report to tech and shopping news sites. They will write about your findings and link to your study as the source. This is a powerful content strategy for getting high-quality links.

Strategy 7: Partner With Non-Competing Brands For Co-Marketing

Find another brand that sells to the same target audience but is not a competitor.

• If you sell project management software, partner with an accounting software.
• If you sell a design tool, partner with a writing tool.

Plan a joint Black Friday campaign. You can co-host a webinar, create a “bundle” deal, or just promote each other’s cyber monday deals in your newsletters and on social media. You both link to each other, and you both get new potential customers.

Your Black Friday Link Building Timeline: From Prep to Launch

You cannot start this on Thanksgiving Day. Good Black Friday SEO starts early.

September-October: Prospecting & Asset Creation

This is your planning time.

• Asset Creation: Build your main Black Friday landing page. Do your content optimization. Write your title tags and meta descriptions. Make sure the user experience is perfect.
• Keyword Research: Do your keyword research. Find the right keywords people will use. Look for long-tail keywords (longer phrases) like “best black friday deal for remote teams.” These are often easier to rank for.
• Prospecting: Make your list of websites, bloggers, and gift guides you want to contact.

Early November: The Outreach & Pitching Phase

This is when you start sending emails.

• Contact the “best of” list makers.
• Pitch your guest posts.
• Send your broken link-building emails.
• Set up your partnerships.

Your Black Friday campaign is now live. Be friendly and track who you have talked to.

Black Friday Week: The Final Push & Live Updates

This is the big week.

• Your black Friday landing should be live and working.
• Use social media to promote your deals and link to your page.
• Create a sense of urgency (e.g., “Deal ends in 4 hours!”).
• Send reminders to any bloggers who said they would link to you. This is the week for the best black friday push.

Post-BFCM: Nurturing Relationships & Analyzing Results

Black Friday and Cyber Monday (BFCM) are over. Do not just disappear.

• Say Thanks: Email the bloggers and sites that linked to you. Thank them. This builds a good relationship for next year.
• Analyze: Check your Google Search Console to see your new links. Look at your traffic numbers. Did your SE ranking improve? What worked? What did not?

Tools & Resources For Your Black Friday Campaign

Finding the right websites to get links from is a big job. SEO professionals use powerful SEO tools to do this work. These tools are used to find “best deals” articles from last year, check on competitors’ links, and run site audits to judge a website’s quality.

But these tools can be expensive and take a lot of time to learn.

This is where VH-info shines. We are a SaaS link-building agency, which means we do this work for you. Our team already has and uses all the best SEO tools every single day. We know exactly how to find the perfect websites for your Black Friday campaign.

We find the gift guides and bloggers that fit your target audience.

We look at who links to your competitors and find opportunities you are missing.

We handle all the research, so you can focus on running your business.

It saves you a huge amount of time and money. You don’t need to buy or learn any complex SEO toolkit yourself. You just get the results. Instead of a free trial of a tool, you can book a free strategy call with us to see the exact link-building opportunities we can get for you.

Beyond the Sale: How to Maintain Your New Link Equity?

You worked hard to get links to your Black Friday page. Do NOT delete that page on December 1st!

If you delete it, all those links become broken. All that “vote” power (we call it “link equity”) is lost.

Instead, do this:

• Update the page. Change the text to: “Our 2024 Black Friday deals are over! Sign up below to be the first to know about our 2025 deals.“
• Add internal links from this page to your other important web pages (like your main homepage or product page).

This way, the page stays live. It keeps all its link power. And it passes that power to the rest of your site all year long.

FAQ’s:

When Should I Start Building Black Friday backlinks?

You should start your planning and content optimization in September. Start your email outreach in late September or October. It takes time for people to answer emails and write articles.

Are Black Friday Backlinks Only Valuable During the Holidays?

No! A high-quality link from a good website is valuable all year. It tells Google your site is trustworthy. This helps all your search engine optimization efforts, for seasonal keywords and everything else.

Are Black Friday Backlink Deals Safe and Effective For SEO?

Let’s be clear. You should earn links, not buy them.

Buying links is against Google’s rules and can hurt your site. The SEO Black Friday deals we talk about are about earning links by having good Black Friday content and using smart best practices for outreach. This is very safe and very effective.

What Kind of Content is Most Effective For Earning Black Friday Links?

The most effective content is:

• Gift guides (“The 10 Best Gifts for…”)
• “Best Of” deal lists
• A single, easy-to-read Black Friday landing page with all your deals
• Data and survey reports (like our Strategy 6)

How Do I Verify the Quality of Backlinks Before Purchasing During Black Friday?

Again, we do not purchase links. We earn them. But you should check the quality of a site before you ask for a link. Use tools to check its organic traffic and SE ranking. If a site has no real traffic, a link from it will not help you.

What’s the Best Way to Maximize ROI From Black Friday Backlinks?

The best way to get a good “Return on Investment” (ROI) is to:

• Point the link to a high-quality landing page.
• Make sure that the page has a great user experience (loads fast, easy to use).
• Use clear anchor text and good meta tags.
• Make it very, very easy for potential customers to click “buy.” This is how you turn website traffic into Black Friday sales.

Conclusion

Black Friday backlinks are a powerful part of your Black Friday SEO plan. 

They are not just about a one-day sales rush. They build your site’s authority, bring in ready-to-buy customers, and give you an edge that lasts all year. It may seem like a lot of work, but it’s a great opportunity. 

By following the strategies in this guide—creating a great Black Friday page, finding gift guides, and being helpful—you can earn the links you need. And we at VH-info are here to help. Do not forget to check out our Black Friday deal. Getting 25% off our annual plan gives you the best seo tools to make your Black Friday campaign a huge success. Would you like help planning your keyword research for this holiday season?