Have you ever wanted to know what your customers really think? The best way to find out is by asking them. Companies use email surveys to get honest feedback about their products or services. This customer feedback helps them improve the customer experience.

But getting people to open your survey email can be hard. People get a lot of emails every day, and your message can get lost in a crowded inbox. That’s where a good subject line comes in. The email’s subject line is the first thing your email recipients see.

It needs to grab their attention and make them want to open your email. The best survey subject lines can lead to higher open rates, which means more people will take your survey. More survey responses give you the valuable insights you need to make smart decisions.

Writing a compelling subject line is a key part of any successful email marketing strategy. This guide will show you how to write the best subject lines for your email surveys to boost response rates.

What Makes the Best Survey Subject Lines So Effective?

Some survey email subject lines work better than others. They have a few things in common that encourage people to open emails and share their thoughts. A great email survey subject line is your first step to getting the valuable feedback you need.

Here are the key parts of a subject line that get results.

Personalization and Relevance

Making your email feel personal is a great way to improve open rates.

Using the recipient’s name in the subject line makes them feel like you’re talking directly to them. It shows you see them as an individual, not just another name on an email list. You can also make the email relevant by mentioning a recent experience, like a product they just bought.

When the survey is about something they just did, they are more likely to have an opinion and share it.

Clarity and Brevity

Your subject line should be short and to the point. Most people check their email on mobile devices, where long subject lines get cut off.

A good subject line tells the reader what the email is about without any confusion. Make it clear that it’s a survey email. You can even say how long the short survey will take, like “2-minute survey.” This lets people know it won’t take much of their time, making them more likely to click.

Creating A Sense of Urgency

Adding a sense of urgency can push people to act now instead of later.

Phrases like “Survey closing soon” or “last chance to share your thoughts” create a feeling that they might miss out.

This simple trick can be very effective for marketing campaigns that have a deadline. It encourages email recipients to open the email and complete the survey before it’s too late, helping you get the survey responses you need faster.

Offering an Incentive

Everyone loves a good deal. Offering an incentive is one of the best ways to boost survey response rates. You can offer a discount, a gift card, or a chance to win a prize. When you put the offer right in the survey subject line, it grabs the recipient’s attention immediately.

A subject line like “Share your feedback, get 20% off” gives people a clear reason to open your email and take your perfect survey.

Survey Title Examples

The title of your survey is just as important as the email subject line. It’s what people see after they click. Here are some survey title examples for different types of surveys to help you get started.

Customer Feedback Survey Titles

When you want to know about general customer satisfaction, you need clear and direct survey titles. These titles let customers know you want their honest feedback about their experience. Good titles for customer surveys can make people feel like their opinion matters.

• How Did We Do Today?
• Tell Us About Your Recent Experience
• Your Feedback Helps Us Improve
• Share Your Thoughts on Our Service
• Got a Minute? We’d Love Your Feedback

Net Promoter Score® Survey Titles

The Net Promoter Score, or NPS, is a popular metric used to measure customer loyalty. It was created by Fred Reichheld and asks one simple question: “On a scale of 0-10, how likely are you to recommend our company name to a friend or colleague?” The net promoter score helps you see how happy your customers are. Your survey title should be simple and reflect this question.

• Would You Recommend Us?
• Share Your Score With Us
• How Likely Are You to Refer Us?
• Quick Question: Would You Recommend [Company Name]?

Market Research Survey Titles

Market research surveys help you learn more about your target audience. You might ask about their habits, needs, or opinions on new ideas. The title should be interesting and show them how their feedback will make a difference.

These catchy survey titles can help you get valuable insights.

• Help Us Shape the Future of [Product]
• What Do You Want to See Next?
• Share Your Ideas for Our New Service
• You’re Invited: Help Us With Our Research

Best Subject Lines For Surveys

Writing the perfect survey subject line can feel tricky, but we’re here to help.

At VH-info, we believe in giving you direct, helpful advice, whether it’s for link building or improving your email campaign. Here are some of the best subject lines for surveys, with an explanation of why they work so well to get better results.

[Name], We Want to Hear From You.

This compelling subject line uses the recipient’s name to make the email feel personal.

It shows you are talking directly to them, not just to a name on an email list. This helps your survey email stand out in a crowded inbox and proves their opinion matters, which can greatly improve your open rates for all types of surveys.

How Can We Do Better?

This subject line asks a direct question that makes people want to share their thoughts.

It shows your company is open to hearing honest feedback and wants to improve the customer experience. Asking a question is a great email marketing practice that leads to higher survey response rates because it feels like a real, helpful conversation.

Give Us Your Feedback, and Get 30% Off.

Offering a reward is one of the best ways to get people to open emails.

This email survey’s subject line clearly tells people what they get for sharing their valuable feedback. An incentive like a discount is a powerful way to boost response rates for your marketing campaigns, as people are more likely to take a short survey for a reward.

Help Us Help You.

This classic phrase works because it shows customers that their feedback will directly benefit them.

When they give you their thoughts, you can improve your products or services, which helps their future customer experience. It’s a simple, smart subject line that encourages people to participate in your satisfaction survey.

Be Honest — How Are We Doing?

Using the word “honest” is key here. It signals to email recipients that you want their real thoughts, both good and bad.

This approach builds trust and makes people more willing to give you honest feedback. A good subject line like this can help you get the valuable insights needed to improve overall customer satisfaction.

Your Opinion Matters. Let’s Chat.

This subject line makes the customer feel important and valued.

The phrase “Let’s chat” turns the survey email into a friendly conversation instead of a chore. It’s an inviting way to ask for customer feedback that can make your email stand out and increase open rates, showing you are truly ready to listen.

How Was [Product]? Tell Us All About It.

This is a perfect example of a personalized email subject line.

It mentions a product the customer recently bought, which makes the survey email highly relevant to their recent experience. This targeted approach is a great way to get higher survey response rates because the experience is still fresh in their mind.

More Than A Penny ($25) For Your Thoughts?

This is one of those catchy subject lines that uses humor to get the recipient’s attention.

It’s a fun twist on an old saying and clearly states the incentive ($25). This direct approach in the email’s subject line is very effective at making people want to open the email and share their valuable feedback on their experience.

How Do You Really Feel About [Service]?

This question asks for the customer’s “real” feelings, suggesting you want to hear everything, not just a positive review.

Personalizing it with the specific service they used makes it even stronger. This type of survey subject line can get you more detailed survey responses, leading to a better understanding of the customer experience.

Share Your Feedback. We’re All Ears.

This is a warm and friendly subject line.

The phrase “we’re all ears” creates an image of a team that is eager to listen to customer feedback. It’s a simple way to show you care about what they have to say. It helps build a good relationship with your target audience and encourages them to open your survey email.

Thoughts On Our Customer Service? 👂

Using an emoji can help your email subject line stand out in a crowded inbox.

The ear emoji reinforces the idea that you are listening. This subject line is short, direct, and perfect for getting feedback on a specific part of your business, which can help you quickly improve customer satisfaction. It’s also great for mobile devices.

It’s Been 14 Days. How’s It Going?

This subject line works well for products people use over time, like a software free trial.

It shows you’re checking in on their journey and care about their experience. It’s a great way to gather feedback at the right time and can give you valuable insights from your survey results about how people are using your product.

What’s NOT Working With [Product], [Name]?

This is a bold and compelling subject line that gets straight to the point.

It directly asks for negative feedback, which can be the most helpful for making real improvements. Using the recipient’s name makes it feel personal, encouraging them to share their honest feedback and help you build a better product for them.

Survey Closing 🚨 Last Day to Share Your Thoughts

This subject line creates a sense of urgency.

The alarm emoji and the phrase “last day” or “last chance” push people to act now. This is a very effective email marketing tactic to get a final rush of survey responses before a deadline. It helps boost response rates for your email campaign significantly.

Name, How Did You Like [Purchase]?

Using the recipient’s first name and mentioning their recent purchase is a winning formula for the best survey subject lines.

This high level of personalization makes the survey email feel like it was made just for them. This increases the chances they will open the email and give you their valuable feedback about the purchase.

Not Your Average Satisfaction Survey 👀 (Takes 60 Secs)

This subject line sparks curiosity. It promises that this isn’t a boring, typical satisfaction survey. Telling them it only takes 60 seconds is a smart move, as it removes the worry of a long task. The eyes emoji makes the subject line even more intriguing and can lead to higher open rates.

Our Survey is Literal Trash Without You, [First Name]

This subject line uses humor to make the customer feel very important.

It’s a playful way to say that their opinion is essential for getting good survey results. While it might not fit every company name, it’s a catchy subject line that can definitely grab the recipient’s attention and make them smile.

Tell Us What You Think Of [Company Name] in 30 Seconds

This is a great example of a clear and direct email survey subject line.

It tells the reader exactly what to do, who it’s for, and how long it will take. This level of clarity is one of the best practices in email marketing because it sets clear expectations and makes people more likely to take your short survey.

Yes, A Company Survey (But NOT A Waste Of Time) 🦄

This subject line is honest and uses humor to connect with the reader. It admits that many people dislike surveys but promises that this one is different and valuable. The unicorn emoji adds a fun, unique touch that helps your first email stand out from all the others in a crowded inbox.​

Want Your Ideas Reviewed By The Team?

This subject line makes the customer feel powerful and heard.

It suggests that their valuable feedback won’t just disappear but will be seen by real people on the team. This is a great way to show their opinion matters and can lead to more thoughtful survey responses, giving you deeper, valuable insights.

We’d Looooooove Your Feedback, [Name]!

This subject line is full of enthusiasm and personality.

The extra “o“s in “love” show excitement, and adding the recipient’s first name makes it feel friendly and personal. It’s a lighthearted and effective way to ask for customer feedback in a good email, which helps to boost response rates.​

5 Survey Email Subject Line Examples to Inspire You

Looking at what other companies do can give you great ideas. Here are a few survey email subject line examples from real brands that do a great job of getting the recipient’s attention.

Scoot

Scoot, the electric vehicle company, might use a subject line like: “How was your ride, [Name]?”

This subject line is effective because it’s personal and directly related to the customer’s recent experience. It’s short, simple, and easy to read on mobile devices, making it a perfect email survey subject for quick feedback.

Ubisoft

A gaming company like Ubisoft needs to speak its audience’s language.

A subject line like “Help us build the next world. Share your feedback.” would work well. It makes gamers feel like they are part of the creative process. This approach gets them excited to share ideas and helps Ubisoft get valuable insights from its most dedicated fans.

Massdrop

Massdrop (now Drop) is a community-driven commerce site.

A good subject line for them would be: “Your vote counts! What should we feature next?” This works because it empowers the community. It frames the survey as a vote, making users feel that their opinion directly influences the company’s decisions.

It is a great way to drive engagement.

Algolia

Algolia provides search technology, so their subject lines should be direct and to the point.

Something like: “How can we improve your search experience?” is a good email subject line. It is clear, relevant, and focuses on getting actionable feedback to improve their core product. This shows they are committed to providing the best customer experience.

Ritual

Ritual, a vitamin subscription company, could use: “Help us improve your daily Ritual. A short survey inside.”

This subject line is clever because it creatively uses the company name. It also reassures the customer that the survey is short, which is a great way to boost response rates for their email surveys.

Common Mistakes to Avoid When Writing Subject Lines

Just as there are best practices for writing great survey subject lines, there are also common mistakes that can hurt your open rates. Avoiding these errors will help your email campaign succeed and keep your emails out of the spam folder.

Using Spammy Words Or All Caps

Writing your subject line in ALL CAPS feels like shouting, and it can make your email look like spam.

Many spam filters are set up to catch emails with all-caps subject lines. Also avoid using spam words like “Free,” “Winner,” or “$$$.” These words can get your survey email flagged and sent straight to the junk folder, meaning your email recipients will never even see it.

Being Too Vague Or Misleading

Your email’s subject line should be honest. Don’t try to trick people into opening your email.

A misleading subject line will annoy your audience and damage their trust in your company name. Be clear that the email contains a survey. A vague subject line like “A message for you” doesn’t give enough information and is likely to be ignored in a crowded inbox.

Forgetting to Mention the Survey

People like to know what they are opening. If your email is a survey, say so in the subject line.

A subject line like “A quick question for you” can work, but it’s often better to be more direct, like “Your feedback wanted” or “Take our short survey.” This manages expectations and makes it more likely that people who open the email will also complete the survey.

Making It Too Long

Many people read emails on their mobile devices, which have small screens. Long subject lines get cut off, and your message gets lost.

Keep your subject lines short, ideally under 50 characters. Get straight to the point. The first thing people see should be the most important part of your message. Shorter subject lines are easier to read and lead to higher open rates.

Tips For Writing Your Own Survey Subject Lines

Now you have some ideas and know what mistakes to avoid. Here are a few final tips to help you write a compelling subject line for your next survey email. At VH-info, we use data-driven strategies to get results, and these tips are all about doing what works.

Ask A Compelling Question

Questions naturally make people curious.

A good question in your subject line can make someone stop and think, which is the first step to getting them to open your email. A question like “Got a minute to help us improve?” is simple, direct, and effective. It’s a great way to start a conversation with your customers.

Use Numbers and Data

Numbers stand out in an inbox full of text. Using numbers in your survey subject lines can make them more specific and believable.

For example, “Take our 2-minute survey” is much more powerful than “Take our quick survey.” Likewise, “Get 25% off for your feedback” is a clear and attractive offer that will boost your response rates.

Keep It Mobile-Friendly

Always remember that a large part of your email list will read your email on their phones. Before you send your email campaign, check to see how your subject line looks on different mobile devices. Is it getting cut off? Is the most important information visible?

Keeping your subject lines short and putting the key message at the beginning is the best way to make sure everyone gets your message.

A/B Test Your Subject Lines

How do you know which subject line is the best?

You test them! A/B testing, also called B testing, is the process of trying out two different subject lines to see which one performs better. You send the first email with one subject line to a small part of your audience and a second email with another subject line to another small part.

The one that gets more opens is the winner, and you send that one to the rest of your email list. This is a core part of effective email marketing.

FAQ’s:

Why Are Survey Email Subject Lines Important?

Survey email subject lines are important because they are the first impression you make. A good one convinces people to open your email, which is the first step toward getting valuable feedback. A strong subject line directly impacts your open rates and survey response rates.

What Makes A Good Survey Subject Line?

A good survey subject line is short, personal, and clear. It tells the recipient what the email is about and why they should care. It often creates a sense of urgency or offers an incentive to encourage them to open the email.

How Long Should A Survey Email Subject Line Be?

It’s best to keep your survey email subject line under 50 characters. This makes sure that the entire subject line is visible on mobile devices, where most people check their email. Short and direct subject lines get better results.

Should I Use Incentives in Subject Lines?

Yes, using incentives in your email subject lines is a great way to boost response rates. Mentioning a discount, gift card, or prize right in the subject line gives people a clear and immediate reason to take your survey.

Is It Effective to Include Urgency in Survey Subject Lines?

Yes, adding urgency is a smart tactic. Using phrases like “Last chance” or “Survey closes today” encourages people to act quickly. This sense of urgency can significantly increase your survey responses before a deadline.

How Can I Test Which Subject Line Works Best?

You can test subject lines using a method called A/B testing. Send different subject lines to small groups from your email list and see which one gets higher open rates. This data-driven approach helps you find the most effective message for your audience.

Do Catchy Survey Titles Really Boost Open Rates?

Catchy survey titles and subject lines definitely help boost open rates. In a crowded inbox, something that is clever, personal, or intriguing will grab the recipient’s attention and make them more likely to click.

How Do I Create Survey Title Examples That Stand Out?

To create survey title examples that stand out, be creative and focus on the benefit to the customer. Make them feel like their opinion matters and will lead to real change. Personalize the title when possible and keep it clear and concise.

Conclusion

Writing the best survey subject lines is essential for any business that wants to gather valuable feedback. A strong subject line is your ticket to higher open rates, more survey responses, and the valuable insights needed to improve customer satisfaction.

Remember to keep your subject lines personal, clear, and brief. Don’t be afraid to create a sense of urgency, offer an incentive, or use A/B testing to find what works best for your target audience. Getting feedback is a key part of growing your business.

It helps you understand what’s working and what’s not. In the same way, building the right links is key to growing your website’s visibility.

At VH-info, we specialize in building high-quality backlinks for SaaS companies that drive real growth. Our approach is direct, transparent, and focused on getting you the results you need. If you’re ready to improve your online authority, let’s talk.