As a SaaS company looking to improve your search engine rankings and drive more organic traffic, including SEO best practices in your content marketing strategy is important.
One of the most effective ways to stay up-to-date with the latest trends, techniques, and insights in the world of SEO is by tuning into the top SEO podcasts and utilizing their tips to improve your search engine results.
In this comprehensive guide, we’ve created a list of the 20 best SEO podcasts that cover everything from beginner-friendly tips to advanced strategies for seasoned professionals.
Whether you’re new to SEO or a seasoned marketer, these podcasts will provide you with actionable advice and valuable insights to help you optimize your website and boost your search rankings in the competitive SEO industry.
These podcasts feature weekly episodes, including one that summarizes the week’s SEO news and another that interviews a leading SEO expert.
What is SEO Content Marketing and How Do Podcasts Fit In?
SEO content marketing involves creating high-quality, keyword-optimized content that attracts, engages, and converts your target audience.
Consistently producing valuable content can help position your brand as an expert in your specific field, acquire backlinks from other sites, and enhance your search engine rankings.
Podcasts are an increasingly popular medium for consuming content, and they offer a unique opportunity for SaaS companies to showcase their expertise, build relationships with their audience, and drive traffic to their websites.
In your podcast episodes, use SEO tips to improve them for search engines. Attract new listeners interested in your topic by optimizing your content.
Benefits of Learning SEO Through Podcasts
- Convenient and accessible: You can listen to podcasts anytime, anywhere, making it easy to fit learning into your busy schedule.
- Diverse perspectives: Podcasts feature a wide range of experts and thought leaders, providing you with diverse insights and opinions on SEO topics.
- Up-to-date information: Podcasts often cover the latest news, trends, and updates in the world of SEO, keeping you informed and ahead of the curve.
- Actionable advice: Many SEO podcasts offer practical tips and strategies that you can implement immediately to improve your website’s performance.
- Engaging format: Podcasts are often more engaging and entertaining than reading articles or watching videos, making it easier to absorb and retain information.
Best SEO Podcasts For General Listening
If you’re on the hunt for some solid SEO tips and tricks, I’ve got four podcasts that come highly recommended:
The SEO Show
Hosted by Michael Costin and Arthur Fabik, The SEO Show covers a wide range of SEO topics in a fun and engaging way. They explore relevant and topical ideas to help business owners and marketers improve their SEO skills and grow their online visibility.
Search With Candour
Search with Candour is a weekly podcast hosted by Mark Williams-Cook, covering the latest news and updates in the world of SEO. Mark provides honest and unbiased opinions on SEO topics, making it a valuable resource for marketers looking for straightforward advice.
The SEO Mindset
Hosted by Tazmin Suleman and Sarah McDowell, The SEO Mindset Podcast focuses on the soft skills, personal growth, and career development aspects of being an SEO professional. They provide actionable tips and advice to help you optimize your career, not just your website.
The SEO Rant
The SEO Rant, hosted by Mordy Oberstein, features unconventional but interesting SEO topics and high-quality guests. Mordy combines unique topics with actionable insights, making it a must-listen for every search marketer.
Best SEO Podcasts For Beginners
SEO 101
SEO 101 is the longest-running SEO podcast, covering the latest in Google updates and SEO news. Hosted by Ross Dunn and Scott Van Achte, it’s suitable for marketers of all levels and provides actionable insights and practical tips.
Ahrefs Podcast
Hosted by Tim Soulo, Ahrefs Podcast is perfect for those looking to learn from the brightest minds in online business and digital marketing. Each episode features an interview with a smart marketer, digging into their career, philosophy, goals, and more.
Beginners SEO Podcast
The Beginners SEO Podcast is designed specifically for those new to the world of SEO. It covers the fundamentals of SEO in a clear and easy-to-understand format, making it an excellent resource for anyone just starting.
The Recipe For SEO Success
Hosted by Kate Toon, The Recipe for SEO Success labels each episode as “newbie” or “techie,” making it easy to tailor your learning. Kate covers various SEO topics, focusing on providing insights, tips, and strategies for businesses and website owners.
SERP’s Up
SERP’s Up is the Wix SEO podcast that focuses on popular topics relevant to search marketers at every level of expertise. Hosted by Crystal Carter and Mordy Oberstein, it features conversations about new and trending topics as well as evergreen SEO concepts.
Best SEO Podcasts For Experts
If you’re into SEO and want to keep learning while keeping up with what’s happening in the industry, check out these four podcasts we suggest:
Optimize
Hosted by Aleyda Solis, Optimize covers advanced SEO topics and features interviews with industry experts. Aleyda provides in-depth insights and actionable advice for experienced SEO professionals looking to take their skills to the next level.
The Unknown Secrets of Internet Marketing
Hosted by Matt Bertram, The Unknown Secrets of Internet Marketing is a weekly podcast that covers advanced SEO topics and features interviews with industry experts. Matt provides actionable insights and strategies for experienced marketers looking to stay ahead of the curve.
Search Off the Record
Search Off the Record is a podcast from Google’s Search Relations team, including John Mueller and Gary Illyes. It provides behind-the-scenes insights into how Google Search works and offers Google-specific tips on on-page SEO, off-page SEO, and technical SEO.
Crawling Mondays
Hosted by Aleyda Solis, Crawling Mondays is a weekly podcast that covers advanced technical SEO topics. Aleyda provides in-depth insights and actionable advice for experienced SEO professionals looking to optimize their website’s crawlability and indexability.
Best SEO Podcasts For Marketers
Voices of Search
Hosted by Benjamin Shapiro, Voices of Search focuses on SEO and content marketing, with near-daily episodes spanning 10-20 minutes. Benjamin tackles useful topics like optimizing how-to content, identifying the best content formats for your audience, and mobile SEO changes.
The Authority Hacker Podcast
Hosted by Gael Breton and Mark Webster, The Authority Hacker Podcast discusses all things SEO in a casual yet informative format. They cover Google updates, and SEO questions, and share their experiences running authority websites and blogs.
EDGE of the Web
Hosted by Erin Sparks, EDGE of the Web covers SEO, digital marketing, social media, and industry trends. Erin shares the latest news and trends and interviews some of the top names in SEO and marketing.
The Search Engine Journal Show
The Search Engine Journal Show takes a deep dive into virtually every aspect of search marketing, including content, technical SEO trends, paid search, and local search. Hosted by Loren Baker, the show features interviews with SEO experts and always keeps an eye on the future of the industry.
SEO For Podcasts Best Practices
To optimize your podcast episodes for search engines, follow these best practices:
- Pick Podcast Keywords For Every Episode: Research and select relevant keywords that your target audience is searching for and include them in your episode titles, descriptions, and content.
- Use the Keywords in Your Episodes: Naturally, mention your target keywords throughout your podcast episodes, but avoid overusing them or sacrificing the quality of your content.
- Include Written Content For Each Podcast Episode: Create blog posts, transcripts, or show notes for each episode and optimize them for your target keywords. This will provide search engines with more context about your episodes and improve their discoverability.
- Put the Keywords in the Right Places: Include your target keywords in your episode titles, descriptions, tags, and any accompanying written content. This will help search engines understand what your episodes are about and rank them accordingly.
FAQ’s:
What Makes a Top SEO Podcast?
A top SEO podcast consistently delivers valuable, actionable insights on SEO best practices, stays up-to-date with the latest industry trends, and features knowledgeable hosts and guests.
What Makes a Podcast a Valuable SEO Resource?
A valuable SEO podcast offers a mix of beginner-friendly and advanced content, covers a wide range of SEO topics, and provides practical tips and strategies that listeners can implement to improve their website’s performance.
How Often Should I Listen to SEO Podcasts to Stay Updated?
The frequency of listening to SEO podcasts depends on your learning style and schedule. Aim to listen to at least one episode per week to stay informed about the latest trends and updates in the world of SEO.
Can Listening to SEO Podcasts Improve My Website’s Ranking?
While listening to SEO podcasts alone won’t directly improve your website’s ranking, implementing the strategies and best practices you learn from these podcasts can help you optimize your site and improve its search engine performance over time.
Are There SEO Podcasts Suitable For Beginners?
Yes, there are several SEO podcasts designed specifically for beginners, such as SEO 101, the Ahrefs Podcast, and the Beginners SEO Podcast. These podcasts cover the fundamentals of SEO in a clear and accessible way.
How Can I Apply What I Learn from SEO Podcasts?
Take notes while listening to SEO podcasts and create an action plan based on the tips and strategies you learn. Prioritize the most relevant and impactful tactics for your website and implement them consistently to see results.
Conclusion
Including SEO best practices in your SaaS company’s content marketing strategy is essential for improving your search engine rankings and driving organic traffic. Listening to the best SEO podcasts in this list will help you learn, stay updated, and improve your website.
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