Can you imagine a successful business without a solid online presence? Hardly anyone can. In our tech-driven world, there is no excuse for any type of business not to have a website. Typically, small entrepreneurs who own small businesses consider moving forward without a website. Instead, they use social media pages.
Though having an online presence on social media is crucial, it can never replace websites. So, even though it may seem like a hard thing, you should invest your time and money in crafting a website for your small business to ensure its success.
Don’t worry, there’s no need to struggle with difficult programming languages. You may make things easier by creating your platform with WordPress. If you are still unsure if WordPress is a good idea for your business, this guide will sort things out for you. Let’s dive into the cutting-edge world of WordPress.
Importance of WordPress for Small Businesses
When crafting a website, you may consider various options. Regardless of the option you choose, ensure your website is secure and user-friendly. Remember that your website is a powerful tool for your digital marketing, so it should be as simple and easy to navigate as possible. Consequently, there are certain websites entrepreneurs need to stop building.
In particular, it is preferable to focus on creating a mobile-optimized website that is free of complexity, excessive flash elements, stock photos, etc. It will help you simplify the website building process.
With WordPress, you can make things easier. Now let’s dive in more details and discuss key factors making WordPress a smart choice for small businesses.
1. Easy to Use and Deploy
WordPress is well-known for its user-friendly interface and simple setup. This means that if you have a small business and want to craft a solid website by yourself, WordPress will do the trick. Simply put, you don’t need to be a technical expert to build a website.
You can not only create your site in a short period of time, but also easily and quickly manage and update the content on your website.
Moreover, WordPress can cater to the needs of websites in different niches. Whether you are creating a site for your Software as a Service (SaaS) business or a travel agency, WordPress offers a variety of functions to make it work for you. For example, if you need to add an appointment calendar for client bookings, there are several plugins available that can be simply integrated into your site.
Beyond booking calendars, there are plenty of WordPress plugins like WooCommerce for e-commerce capabilities and WPForms for custom forms that you can integrate. On top of that, WordPress sites are simple to customize. Whether you need to add new pages or blog posts, you can do it quite quickly and easily.
2. Open Source
As you may know, WordPress is open-source software. This means you can install and modify WordPress to suit your needs. But the benefits of an open-source platform don’t end here. You can enjoy robust tools and extensions created by WordPress experts, as every tool created is shared with the entire community.
With that in mind, you won’t need to invest heavily to create your desired platform. Instead, you can get a great-looking WordPress website at reasonable prices. Let’s talk more about pricing in the upcoming chapter.
3. Cost-Effective
At its core, WordPress is a budget-friendly option for small businesses to establish a solid online presence. WordPress offers both free and paid versions. You can utilize the free version to create and design your website, and then switch to the paid version if needed. Even with the paid version, creating a website with WordPress is far more cost-effective than hiring professional programmers.
WordPress offers flexible pricing options starting from $4 monthly for personal plans and $45 for commerce plans. So, you can find a pricing option that suits your business objectives and budget best.
4. User-Friendly
Regarding its intuitive interface, creating and managing a WordPress site is quite simple. It is far more user-friendly than other similar open-source products. WordPress offers different intuitive tools. By utilizing them, you can manage your website with ease.
Instead of coding, you can leverage different plugins to achieve your goals. As mentioned, WordPress offers plenty of plugins to make things easier for users.
For instance, if you want to create a WordPress booking system that is both simple for you to set up and easy for your users to use, you can use one of the best WordPress booking plugins, Amelia. This plugin provides a super simple interface, resulting in an efficient and user-friendly booking system.
5. Easy Access and Permission Management
If your team grows, you will likely need to give access to other team members, such as SEO specialists or content managers, to your WordPress site. The good news is that managing roles in WordPress is simple and can be done with just a few clicks. Access the WordPress admin dashboard and head over to the “Users” menu.
There are various roles in WordPress, from Super Admin to Subscriber, each with its own permissions.
For example, if you hire a virtual assistant for digital marketing, you can delegate the Editor role to them. As a result, your VA can update blog posts, use WordPress’s scheduling feature, and upload images, video content, photos, etc. Managing your virtual assistant’s role will ensure they can handle content effectively without compromising your website’s security.
6. Variety of Themes and Plugins
The might of WordPress relies on its diverse array of themes and plugins. We have briefly touched upon the potential of plugins for various purposes. Now, let’s delve deeper and explore specific examples of plugins and themes.
Let’s consider, you are developing an online store. In this scenario, you can harness the power of the WooCommerce plugin to tailor and enhance your store’s capabilities. Also, if you decide to go for WooCommerce, you can offer different WooCommerce discounts, which will boost your store’s sales. Additionally, if you aim to integrate a contact page seamlessly into your store, WPForms is an excellent choice. With WPForms, you can effortlessly craft an engaging contact page that resonates with your audience.
WordPress offers a wide range of business themes to help you create a professional online presence. These themes can be customized to match your brand’s colors and fonts, ensuring consistency across your website. Additionally, these themes are mobile-friendly. That is to say, your website will look great and function seamlessly on any device, eliminating concerns about mobile responsiveness.
7. Big Community
When building a website from scratch or making adjustments without programming knowledge, support is crucial. WordPress alleviates these concerns by providing a robust community where users freely share their experiences. With WordPress, you are never alone when encountering issues. The vast community ensures you will find guidance and support whenever needed, empowering you to tackle challenges confidently and keep your website running smoothly.
Moreover, there are numerous options available to receive support. Whether you prefer engaging in forums or reaching out directly to more experienced WordPress users, is up to you. This flexibility will undoubtedly assist in fast and effective issue solving
8. SEO-Friendly
Needless to say, that SEO friendliness is crucial for building a strong online presence. Whether you are running an online tutoring platform or an e-commerce store, optimizing your search engine results is paramount. However, establishing a robust SEO strategy can seem daunting and complex. Fortunately, with WordPress, there is no need to fret about such things.
Even with minimal technical skills and resources, you can implement an effective SEO strategy. WordPress is inherently designed with SEO in mind. It provides you with the tools and resources necessary to enhance your site’s search ability and improve its ranking on search engine results pages.
There are plenty of plugins like Yoast SEO, Rank Math, SmartCrawl, All in One SEO, and similar tools available to lend a hand.
9. Good User-Experience
Would you buy from a platform that’s slow and difficult to navigate? Probably not. That’s why providing a good user experience is half the battle. To keep your audience engaged and increase their time spent on your website, your platform must be fast and responsive. If your WordPress website needs a speed boost, the key is to choose the right hosting service.
Optimizing your website’s performance is made easy with WordPress hosting. It will not boost your website’s security, but will also grant access to valuable features such as SSL certificates, content delivery networks, staging environments and the like. Installing a hosting provider is quite simple. Just a single click, and you are all set.
Final Thoughts
There are numerous benefits that WordPress offers for small businesses. We’ve discussed nine core benefits to consider. Let’s recap once more: Starting with WordPress won’t cost you a fortune; it can even be free initially. WordPress provides a user-friendly and mobile-responsive website. WordPress offers a variety of tools to enhance user experience.
Additionally, with the vast WordPress community, you will never be alone with your problems. There is always a solid solution available. Last, but not least, WordPress suggests plenty of plugins and themes for SEO optimization and contact page design. As you can see, utilizing budget-friendly WordPress for establishing your online presence is a wise choice.