Creating the perfect survey subject line is an art that can significantly impact your email marketing strategy. A well-thought-out subject line not only grabs attention but also ensures your email survey gets opened, boosting response rates.
Whether you’re seeking customer feedback, measuring customer satisfaction, or conducting market research, a strong email subject line is the gateway to meaningful survey results.
In this guide, we’ll explore fantastic examples and actionable tips to create the best survey subject lines and titles that resonate with your target audience.
Survey Title Examples
The title of your survey sets the tone for what participants can expect.
Below are examples tailored for different types of surveys.
Customer Feedback Survey Titles
- “How Was Your Experience? Let Us Know!”
- “We Value Your Opinion—Share Your Thoughts!”
- “Help Us Improve: Your Feedback Matters”
- “Rate Your Recent Experience with [Company Name]”
- “Tell Us What You Think About [Product/Service]”
Net Promoter Score® Survey Titles
- “Would You Recommend Us to a Friend?”
- “On a Scale of 1 to 10: How Likely Are You to Recommend Us?”
- “Your Opinion Matters: Help Us Measure Our Impact”
- “How Are We Doing? Let’s Find Out Together”
- “Quick NPS Survey: Share Your Thoughts in 2 Minutes”
Market Research Survey Titles
- “Be Part of the Future: Share Your Insights”
- “What Do You Think About [Industry/Product] Trends?”
- “Your Input Shapes Tomorrow’s Innovations”
- “We’re Listening: Tell Us About Your Preferences”
- “Help Us Understand the Market Better”
Best Subject Lines For Surveys
Creating the perfect survey subject line is essential for grabbing attention, increasing open rates, and encouraging email recipients to participate in your survey.
Let’s break down why each of these email survey subject lines works and how they can help you achieve better results in your email marketing campaigns.
[Name], We Want to Hear From You.
This subject line uses personalization by including the subscriber’s name, making the email feel more direct and relevant. It creates a sense of importance, showing that their opinion matters to your company. Personalization like this is a great way to build a mutually beneficial relationship with your audience while boosting the open rate of your email survey.
How Can We Do Better?
This question is simple yet powerful. It directly invites customer feedback, showing that you care about improving customer service and customer satisfaction. It’s a good subject line for surveys aimed at enhancing the overall customer experience or product feedback. Asking this question also makes the email feel conversational and approachable.
Give Us Your Feedback, Get 30% Off.
Highlighting incentives like discounts is an effective way to increase survey response rates.
This subject line clearly communicates a reward for participating, making it a strong incentive-based approach. Offering something in return for valuable feedback is not only a good idea but also an excellent way to show appreciation for your email recipients’ time.
Help Us Help You.
This subject line emphasizes a mutually beneficial relationship between your company and the customer.
It implies that by sharing their feedback, they’ll be contributing to improvements that will benefit them directly. This is particularly effective for surveys focused on enhancing customer satisfaction or refining services.
Be Honest — How Are We Doing?
This straightforward subject line encourages honest and transparent feedback from customers. It builds trust by showing that you’re genuinely interested in hearing both positive and negative opinions.
This type of survey subject line works well when you want detailed insights into the customer experience or areas where you can improve.
Your Opinion Matters. Let’s Chat.
This conversational tone makes the email feel friendly and engaging while reinforcing that the recipient’s opinion is valued. It’s an excellent way to boost response rates for surveys related to customer service or product feedback.
By using “Let’s Chat,” it creates a sense of dialogue rather than just collecting data.
How Was [Product]? Tell Us All About It.
This subject line ties the survey directly to a recent purchase or interaction, making it highly relevant to the recipient.
Specificity increases the chances of engagement because customers are more likely to respond when they feel the survey is tailored to their experience with a specific product or service.
More Than a Penny ($25) For Your Thoughts?
This playful twist on the phrase “a penny for your thoughts” grabs attention while emphasizing a strong incentive like a gift card or monetary reward for completing the survey.
Reward-oriented subject lines like this are an effective way to increase survey response rates and show appreciation for participants’ time.
How Do You Really Feel About [Service]?
This subject line invites honest feedback by asking recipients to share their true feelings about a specific service or product. It encourages deeper insights into customer satisfaction and helps uncover areas where improvements are needed.
Using “really feel” adds an emotional touch, making it more engaging.
Share Your Feedback, We’re All Ears.
This friendly and approachable tone makes recipients feel heard and valued, which is key in building trust with your audience.
Phrases like “we’re all ears” convey openness and willingness to listen, making it an excellent choice for surveys aimed at improving customer service or gathering product feedback.
By using these thoughtfully created subject lines in your email strategy, you can create engaging survey emails that resonate with your target audience, improve open emails, and ultimately gather valuable feedback for better decision-making in your marketing campaigns.
List of Email Survey Subject Lines and Examples
Creating the right subject line for your email surveys is essential to capture attention, increase open rates, and drive engagement.
Below, we’ll explain each approach to writing survey email subject lines with examples and why they work.
Make the Subject Line Curious
Curiosity-based subject lines intrigue recipients by leaving them wanting more. They create a sense of mystery, prompting recipients to open the email to uncover the full story.
Example: “Unlock Exclusive Insights: Your Voice Matters”
Why It Works: This line teases valuable information while emphasizing the recipient’s importance. The curiosity hook compels recipients to click and learn more about the survey.
Example: “Guess What’s Inside? Take Our Survey to Find Out!”
Why It Works: The playful tone and open-ended nature spark interest, encouraging recipients to engage with the email.
Have a Sense of Urgency in the Subject Line
Urgency motivates recipients to act quickly by creating time-sensitive pressure. It’s a proven strategy in email marketing to boost response rates.
Example: “Last Chance: Share Your Feedback Today!”
Why It Works: Phrases like “last chance” create FOMO (fear of missing out), prompting immediate action.
Example: “Time’s Running Out! Complete Our Survey Now”
Why It Works: Highlighting limited time pushes recipients to prioritize the survey over other tasks.
Personalize the Subject Line
Adding personalization makes emails feel tailored, increasing their relevance and engagement.
Example: “Hey [First Name], We Need Your Thoughts!”
Why It Works: Addressing recipients by name grabs attention and makes them feel valued, boosting open rates.
Example: “[First Name], How Was Your Experience with [Product]?”
Why It Works: Referencing a recent interaction makes the email feel specific and relevant to the recipient.
Make the Subject Line of the E-Mail Survey Benefit-Focused
Focus on what recipients will gain by participating in the survey. Highlighting benefits increases motivation.
Example: “Help Us Improve and Enjoy Better Service!”
Why It Works: This line ties feedback to tangible improvements in customer experience, making it mutually beneficial.
Example: “Your Feedback = Better Products for You”
Why It Works: Emphasizing how feedback leads to better outcomes for the recipient creates a compelling reason to participate.
State the Subject Directly and Clearly
Clarity ensures recipients immediately understand what the email is about, reducing confusion or hesitation.
Example: “Take Our Quick Survey Today”
Why It Works: Simple and direct, this line communicates exactly what’s being asked without unnecessary fluff.
Example: “We’d Love Your Feedback on [Service]”
Why It Works: Clear language ensures recipients know what the survey is about, increasing trust and participation.
Make the Subject Line Reward-Oriented
Incentives are a great way to boost participation by offering something valuable in return for feedback.
Example: “Complete Our Survey for a $10 Gift Card!”
Why It Works: Highlighting rewards upfront motivates recipients to take action quickly.
Example: “Your Feedback Could Earn You Exclusive Discounts!”
Why It Works: Promising discounts add value and excitement, encouraging engagement with the survey email.
Make the Subject Line Feedback Appreciation
Show gratitude for your audience’s time and effort. Appreciation fosters goodwill and trust.
Example: “Thank You for Being a Customer—Share Your Thoughts”
Why It Works: Expressing gratitude makes recipients feel valued, increasing their likelihood of participating in your survey.
Example: “We Appreciate You! Help Us Improve”
Why It Works: Combining appreciation with a clear call-to-action creates a positive tone that resonates with recipients.
Formulate the Subject Line Interactively
Interactive subject lines invite participation by framing surveys as engaging or fun activities.
Example: “Can We Ask You Three Quick Questions?”
Why It Works: Posing a question feels conversational and lowers barriers to participation by emphasizing brevity.
Example: “Rate Us on Our New Features!”
Why It Works: Framing feedback as a rating activity simplifies expectations, making it easier for recipients to engage.
StoryTelling Subject Line
Storytelling creates an emotional connection by framing surveys within a narrative context. This approach makes emails more engaging and memorable.
Example: “Your Journey with [Company Name]: Share What You Think”
Why It Works: Highlighting a shared journey personalizes the email, encouraging recipients to reflect on their experience.
Example: “Tell Us About Your Experience So Far”
Why It Works: This line invites storytelling from recipients while positioning them as key players in shaping future improvements.
Customize the Subject Line
Tailor subject lines based on specific customer actions or preferences for maximum relevance and impact.
Example: “[First Name], How Was Your Recent Purchase?”
Why It Works: Referencing recent activity ensures relevance, making it more likely that recipients will engage with your email survey.
Example: “Your Thoughts on [Product/Service] Are Needed!”
Why It Works: Customization connects directly with customer experiences, increasing their likelihood of responding positively.
Survey Email Subject Line Best Practices
Creating the perfect survey email subject line is critical for improving open rates and gathering valuable feedback.
Here’s how you can ensure your subject lines are effective by following these best practices:
Align With Your Goal
Your subject line should clearly reflect the purpose of your survey. Whether it’s about customer feedback, product feedback, or customer satisfaction, make sure the subject matches the type of survey you’re conducting.
For example, if your goal is to measure Net Promoter Score (NPS), use a direct subject line like “How Likely Are You to Recommend Us?” This alignment ensures your email recipients immediately understand the survey’s intent.
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Keep it Concise
A good subject line is short and to the point, ideally under 50 characters. Long subject lines can get cut off, especially on mobile devices, reducing their impact.
For instance, “Quick Survey: Share Your Thoughts” works better than a lengthy sentence. Keeping it concise ensures your message is clear and grabs attention quickly.
Make it Personal
Personalization makes your email stand out in crowded inboxes. Use the recipient’s first name or reference their recent interaction with your company.
For example, “[First Name], How Was Your Experience with [Product]?” Adding personal touches shows that their opinion matters and increases the chances of them opening the email.
Highlight Incentives
If you’re offering rewards like discounts, gift cards, or free trials for completing the survey, make it clear in the subject line. Incentives are a great way to boost response rates.
For example, “Complete Our Survey for a $10 Gift Card!” This not only grabs attention but also motivates recipients to take action because they see a direct benefit.
By aligning with your goal, keeping the message concise, making it personal, and highlighting incentives, you can create survey email subject lines that resonate with your target audience and drive higher response rates.
These best practices are an effective way to improve your email marketing strategy while ensuring a positive customer experience.
5 Survey Email Subject Line Examples to Inspire You
Creating effective survey email subject lines is important for grabbing attention and encouraging recipients to participate.
Let’s break down five real-world examples from brands like Scoot, Ubisoft, Massdrop, Algolia, and Ritual, explaining why they work and how they can inspire your email marketing strategy.
Scoot
Subject Line: “We’d love your help!”
This subject line is simple yet impactful. It appeals to the recipient’s sense of contribution by asking for their help, making them feel valued. Scoot’s approach works well because it conveys that the feedback will directly influence improvements in their service or product.
This is a great way to boost survey response rates while fostering a mutually beneficial relationship with customers.
Ubisoft
Subject Line: “The Assassin’s Creed Odyssey team values your opinion!”
Ubisoft personalizes the subject line by referencing a specific game, making it relevant to the recipient’s interests. This line emphasizes that the customer’s opinion matters and will be taken seriously, which encourages participation.
Massdrop
Subject Line: “How do you like the Massdrop x Tokyo Keyboard Tokyo60 Keyboard Kit?”
This subject line is tailored for after-sales surveys and directly references a recent purchase. It makes customers feel recognized as individuals and invites them to share product feedback.
This approach not only improves the customer experience but also helps Massdrop gather valuable insights for future product enhancements.
Algolia
Subject Line: “Claim your gift card in time for Black Friday! Review Algolia.”
Algolia uses a strong incentive—offering a gift card—to motivate recipients to complete the survey.
The mention of “Black Friday” adds urgency, encouraging customers to act quickly. This reward-oriented subject line is an excellent way to increase open rates and gather actionable feedback while creating a mutually beneficial relationship with participants.
Ritual
Subject Line: “A couple of questions for you.”
Ritual keeps it casual and approachable with this conversational subject line. The simplicity piques curiosity without overwhelming the recipient, making it feel less like a formal survey request and more like a friendly chat.
This tone helps Ritual connect with its audience while still collecting valuable feedback to improve its products or services. These examples highlight how personalization, incentives, urgency, and simplicity can make your survey email subject lines more effective.
Actionable Tips To Write Better Survey Subject Lines
Writing effective survey email subject lines is key to improving open rates and boosting survey response rates.
Below are actionable tips to help you create the perfect survey subject line for your email marketing campaigns.
Write With the End Goal in Mind
Think about what you want to achieve with your survey. Are you looking for customer feedback, measuring customer satisfaction, or gathering product feedback? Tailor your subject line to reflect that goal.
For instance, if your goal is to improve customer service, a subject like “How Can We Serve You Better?” clearly aligns with your purpose. Startups looking to optimize their digital strategies can benefit from specialized SEO for Startup services to align their marketing efforts with broader business objectives.
Be Concise
Keep your survey email subject line short and clear. A concise subject line ensures your message isn’t cut off in inboxes, especially on mobile devices.
For example, “Quick Survey: Share Your Feedback” is easy to read and gets straight to the point. Brevity also helps avoid overwhelming your email recipients.
Avoid Words That Trigger Spam Filters
Certain words like “free,” “urgent,” or excessive punctuation (e.g., “!!!”) can send your email straight to spam folders, reducing open rates. Instead, use clear and professional wording.
For example, replace “Win Big Prizes!!!” with “Complete Our Survey for a Reward.” This ensures your survey email reaches the target audience’s inbox.
Use Personalization
Adding personalization makes your email feel more relevant and engaging. Include the recipient’s first name or reference their recent interaction with your company.
For example, “[First Name], How Was Your Experience with [Product]?” Personalization helps build a connection and shows that their opinions matter.
Provide Incentives
Offering a reward like a gift card, discount, or free trial is a great way to motivate recipients to complete the survey. Highlight this incentive in the subject line to grab attention.
For example, “Share Your Feedback and Get 20% Off!” This approach fosters a mutually beneficial relationship between you and your audience.
A/B Test Your Subject Lines
Test different versions of your survey email subject lines to see which one performs better.
For instance, compare “We Value Your Feedback” with “Take Our 2-Minute Survey for $10!” A/B testing helps identify what resonates best with your email recipients and improves open rates over time.
Pose Questions
Questions naturally spark curiosity and encourage engagement. Use questions in your subject lines to make them more interactive.
For example, “How Did We Do? Tell Us in 2 Minutes” or “What Do You Think About Our New Features?” Questions invite recipients to share their thoughts while keeping the tone conversational.
By following these tips—writing with a clear goal, being concise, avoiding spam triggers, using personalization, offering incentives, A/B testing, and posing questions—you can create strong survey email subject lines that resonate with recipients and drive higher response rates.
These strategies are an effective way to improve your email marketing campaigns while ensuring a positive customer experience.
Conclusion
Creating the perfect survey email subject line is a critical step in improving your email marketing strategy and gathering valuable feedback. A strong subject line grabs attention, increases open rates, and encourages email recipients to participate in your survey.
Whether you’re focusing on customer feedback, customer satisfaction, or product feedback, aligning your subject line with your goal ensures relevance and clarity.
Personalization, clear messaging, and highlighting incentives like discounts or gift cards are excellent ways to boost response rates. Avoiding spam-trigger words and keeping the subject concise further enhances the chances of your email reaching the target audience’s inbox.
Applying best practices like A/B testing and posing questions can help you create email survey subject lines that resonate with your audience and improve survey response rates.
Remember, every great survey starts with an engaging subject line that shows recipients their opinion matters and creates a mutually beneficial relationship between them and your brand.