For an ordinary online user, starting a business and scaling it seems breezy. However, it’s far more difficult than just publishing new offers and posting appealing content to spread the word. The best way to expand your business is to let your partners – affiliate marketers – and the program do the talking.
To hit the nail on the head with affiliate marketing, you need the right platform and right affiliate marketing tracking methods. Why do you need an affiliate tracker? Not only does it help you fine-tune your campaigns and attribute conversions, but it also offers a treasure trove of additional benefits. From gathering to tracking and analyzing customer interactions, affiliate tracking software covers all the bases.
Now’s the perfect time to pick your affiliate tracking software and watch your business grow by leaps and bounds. This blog post lays out some of the top tools on the market.
9 Best Affiliate Marketing Tracking Software
Phonexa
Phonexa stands out among the most comprehensive performance marketing suites, seamlessly integrating SEO affiliate marketing with traditional offline and classic digital campaigns like paid advertising, email marketing, and pay-per-call.
As an affiliate tracking platform, Phonexa offers a comprehensive suite complete with eight proprietary solutions designed to tie revenue back to publishers, channels, campaigns, and networks through marketing attribution.
Key features:
- Precise targeting: By understanding what audiences perform best for a particular brand or campaign, you can generate more high-intent leads and sell or buy them in bulk.
- Accurate attribution: Connecting referral clients and affiliates will establish you as a credible brand and advertiser while saving you time, money, and effort. Furthermore, you can enable multi-channel attribution to see which channels generate the most calls, clicks, leads, and sales, and rest assured the affiliate policy monitoring is taken care of.
- Call tracking and scoring: These features allow you to rate inbound calls, capture essential call data, optimize your campaigns, and analyze the performance of your sales reps.
- Lead scoring: Phonexa helps you identify and maximize valuable clients and eliminate unprofitable traffic sources. With Phonexa’s affiliate link tracker, you can tailor a lead scoring system to your business objectives.
- Lead management: lead distribution and ping post technology assign inbound leads to suitable sales professionals based on predefined criteria, ensuring optimal matching for increased conversion rates.
- Limitless integration: It hooks up with HubSpot, Salesforce, and other popular CRMs and lead management platforms to track affiliate links, clicks, leads, calls, and more.
Refersion
Refersion is another robust affiliate tracking platform designed to streamline and enhance your marketing efforts.
Let’s take a look at its key features:
- Seamless setup and integration: Working with Refersion’s affiliate link tracker, you can easily set everything up and effortlessly integrate with popular e-commerce platforms and CMS systems.
- Flexible commission structures: With this marketing tracking software, you can easily customize commission rates for different affiliates, products, or actions to boost performance and maximize returns.
- Affiliate management: Easily recruit, onboard, and oversee affiliates with personalized dashboards, promotional tools, and live tracking. As a rule, it fosters strong relationships and motivation.
- Real-time analytics: Keep tabs on clicks, conversions, and revenue with real-time analytics, empowering you to pinpoint top-performing affiliates. Sometimes, quality leads come from unexpected channels, such as through an affiliate podcast episode.
- Automated payments: Financial management has never been that easy with automated payment schedules and various payment methods, ensuring prompt and accurate payments.
Expand your horizons with customer referral programs and influencer tracking, tapping into the power of word-of-mouth marketing. Refersion’s affiliate management network enables successful and revenue-boosting affiliate campaigns.
OSI Affiliate
OSI Affiliate opens up with a versatile toolkit for managing affiliate programs, strongly focusing on customer referral initiatives. It enhances these programs through website popups, forms, and auto-sign ups that engage visitors and new customers. Additionally, this affiliate tracking platform encourages brand advocates with a customizable Smart Rewards program.
Key features of OSI Affiliate Software include:
- Promo code tracking: You can easily track affiliate performance, as everybody gets a unique promo code to promote your brand.
- Social media integration: This marketing tracking software seamlessly integrates with Facebook, Twitter, and LinkedIn.
- Customer support: OSI Affiliate Software offers personalized one-on-one support sessions.
- Email templates: It provides ready-to-use email templates for your email marketing newsletters.
- Banners and landing pages: It comes with customizable templates for promotional materials.
While it may not offer the full range of affiliate tracking tools, OSI Affiliate Software is ideal for businesses seeking simplicity and flexibility. It’s particularly effective for those focusing on boosting customer referrals through their affiliate network.
Voluum
Voluum is a crowd favorite among cloud-hosted affiliate trackers. It is packed to the gills with features, making it one of the most all-encompassing platforms out there. Thanks to its cloud hosting, Voluum takes the burden off your shoulders by providing server management. With data centers sprinkled across the globe, Voluum cuts click loss and latency down to a trickle, ensuring smooth sailing for better performance and higher profits.
Key features:
- Exquisite hosting: It spares users the hassle of server ownership and management.
- Globe-trotting data centers: Voluum ensures smoother sailing with minimized click loss and latency.
- Smart analytics: The affiliate tracking software digs deep into campaign performance for insightful results.
- Advanced tracking: It backs up your insights with various tracking methods.
- Tailored dashboards: It lets users customize their view to fit like a glove.
- Plug and play: Effortlessly connects with other platforms to boost the performance of its affiliate tracker.
- Fast reporting: Keeps you in the loop with real-time updates for reasonable decision-making.
Clickmagic
Clickmagick is one of the best affiliate tracking software. Over 122,000 users worldwide use it to monitor conversions, events, opt-ins, and affiliate clicks.
Key features:
- Automatic ad costs: Clickmagick hooks into platforms like Facebook, Google, and TikTok, effortlessly pulling ad expenses and ROI into a central dashboard so you have all your costs at your fingertips.
- UTM and first-party cookies: This marketing tracking software tracks sales funnels with precision, using first-party cookies and UTM parameters to follow conversions down to the last detail.
- Audience data feedback: Clickmagic sends real-time conversion data to ad platforms, enhancing algorithm performance and GDPR compliance.
- Visitor profiles: The software provides detailed histories of tracked events to identify top customers and optimize marketing strategies.
- Attribution modeling: Clickmagic supports last-click and multi-touch attribution, with various models to evaluate the marketing impact of media publications.
- Bot filtering: It weeds out click bots and flags suspicious activities, ensuring your analytics stay crystal clear and reliable.
- Affiliate tracking: The software integrates with top affiliate software, offering server-to-server tracking and advanced redirect options.
LeadDyno
LeadDyno’s affiliate link tracker hits the nail on the head, meticulously monitoring affiliate program outcomes and delivering invaluable insights into the effectiveness of marketing efforts. With LeadDyno, companies have the tools to fine-tune their strategies and make decisions based on hard data, driving growth and staying ahead of the curve.
Key features:
- Easy navigation: Thanks to its user-friendly interface, LeadDyno is easy to navigate for affiliates and businesses, even for those without a technical background.
- Affiliate promotion tools: To help affiliates put their best foot forward, LeadDyno provides a toolkit of promotional aids, including appealing email templates and banners.
- Integration: LeadDyno is ideal for online businesses because it is compatible with popular e-commerce platforms such as Shopify, WooCommerce, and BigCommerce.
- Free trial: You can test the waters with its 30-day free trial. You can explore its features and see how well LeadDyno’s affiliate tracker suits your business needs.
AffiliateWP
If you’re just starting your journey as a WordPress blogger, you may not need affiliate marketing tracking software but a plugin. AffiliateWP, as a WordPress plugin, will become your ace in the hole thanks to its full suite of affiliate management and monitoring features, seamlessly integrating with your site’s ecosystem. In terms of ease of use, effectiveness, and reliability, AffiliateWP hits the jackpot.
AffiliateWP is indispensable for WordPress-based affiliate marketers and is often considered a top-notch affiliate tracker. With its user-friendly features, it makes managing affiliates a breeze.
Key features:
- WP integration: AffiliateWP slides right in without a hitch for WordPress-powered sites, integrating flawlessly with your current setup.
- Affordable price: With competitive pricing, AffiliateWP is accessible to both small businesses and individual affiliate marketers.
- Flexibility and extensibility: Hooks and templates provide developers with the tools to customize and extend the plugin to track affiliate links effectively.
- Regular updates: Continuous updates and support ensure compatibility with the latest versions of WordPress, keeping your site up to date.
RedTrack
RedTrack is a comprehensive affiliate tracking software for e-commerce brands, affiliate marketers, and agencies. It uses cookieless tracking with first-party data for accurate cross-channel monitoring. Integrated with major ad platforms and analytics tools, Redtrack supports extensive event tracking (up to 4,000,000 per month) but at a hefty price.
Key features:
- Tracking and attribution: Redtrack offers robust tracking methods and analytics, allowing you to fully control your traffic routing.
- Attribution modeling: This marketing tracking software supports first-click, last-click, and last-paid-click models, providing multiple perspectives on evaluating your marketing channels.
- Extended conversion window: Redtrack’s 90-day attribution window ensures accurate conversion tracking back to the original source. It supports up to 20 conversion metrics with UTM tracking for detailed insights.
ThriveTracker
ThriveTracker is an affiliate marketing tracker that guides you through its features and functionalities as soon as you start, ensuring you never feel lost or bewildered by its operations. Once users get the hang of the technical details, they can confidently navigate the software. In a nutshell, ThriveTracker is a wallet-friendly choice for campaign tracking and record-keeping.
Key features:
- Real-time AI optimization: It uses AI to boost campaign efficiency and performance of the affiliate link tracker.
- Bot filtering and traffic redirection: The software filters out bots and redirects traffic based on parameters like location, browser, and OS.
- Fast redirects and auto-scaling: Thrive Tracker is as smooth as silk, offering fast global redirects and auto-scaling for seamless campaign tracking.
- Custom domain control: With its custom domain control feature, you can keep your domain reputation and ROI in check.
- Worldwide support and updates: Thrive Tracker provides global support, regular updates, and integrations to enhance user experience and business growth.
- Multi-user access: It makes teamwork a breeze, allowing multiple users to collaborate effortlessly.
Wrapping It Up
Navigating conversions without knowing their origins or accuracy feels like being lost at sea without a compass. Additionally, using the wrong affiliate link tracking tools for your advertising niche can throw a wrench in the works, stalling your brand’s growth and business scalability.
However, keep your eyes on the prize using one of these affiliate marketing tracking software. They’ll shed light on areas for improvement and help you fine-tune your campaigns. With such data, you can make strategic tweaks, either cutting back or boosting investments in crucial categories, to swiftly improve your ROI.